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Office Locations
Washington, DC Miami, FloridaEmail & Phone
info@districtmaven.com 202-695-3226Office Locations
Washington, DC Miami, FloridaEmail & Phone
info@districtmaven.com 202-695-3226Office Locations
Washington, DC Miami, FloridaEmail & Phone
info@districtmaven.com 202-695-3226Office Locations
Washington, DC Miami, FloridaEmail & Phone
info@districtmaven.com 202-695-3226Office Locations
Washington, DC Miami, FloridaEmail & Phone
info@districtmaven.com 202-695-3226Office Locations
Washington, DC Miami, FloridaEmail & Phone
info@districtmaven.com 202-695-3226Before you begin anything marketing or branding-related, the audience, service offerings, and transaction processes must be clearly defined for your new business. This is true from an operational perspective and from a marketing one. This insight is crucial to creating a brand concept and creative collateral that attracts your target demographic, demonstrates expertise, and prompts them to ROI-producing action.
Establishing brand guidelines for a new business is important for several reasons, but primarily because these elements will be used over and over again in nearly every aspect of your business. From signage to websites and social media accounts, having branding materials that can visually speak for your business is key. Color palettes, font pairings and logo design can go a long way in attracting your desired audience and creating a connection with them.
As far as the web is concerned, your domain name (and eventually, your website) serves as the digital representation of your business or brand. Immediately after incorporating your company, it is wise to reserve a domain name even if you don't use it right away. Doing this early will prevent anyone else from snatching the URL up before you. Providers like GoDaddy or Google Domains are typically the easiest, most cost-effective options. (District Maven registers our domain with GoDaddy for reference.)
You'll also need hosting for those interested in getting started on a website immediately. (This is technically considered a different thing than your domain registrar in the "Internet of things.”) For WordPress websites (which is all we develop in), we recommend using Flywheel as their customer service is top-notch, but their product is stellar.
After reserving your domain name, you will be ready to set up your business email address. Sure, you can just create a generic "@gmail.com" account… but it will look super unprofessional to both humans and search engines. (It will also increase the likelihood that your messages end up in the recipients' spam folder instead of their inbox.)
We recommend setting up a "mapped" email address (i.e., one that has your company name at the end) for owners and one for general information inquiries. Google Workspace offers an excellent option for new business owners that won't break the bank (and is far less complicated than Office365). Plans start at $6 per user per month and offer many cloud-based collaboration tools any entrepreneur would find beneficial.
Like your domain name, reserving your social media handles is essential to do right away – especially if you're worried about getting the exact username you want. When setting up your Facebook, Instagram, YouTube, and other social media accounts, it is always wise to ensure each has the same username. (Even better if it is the same as your website URL!) This makes the brand more recognizable to a human audience. It makes it easier for the search engines to crawl as well.
Let's not beat around the bush here – there may be other search engines out there, but Google is actually the only one that matters. As such, setting up and claiming your company's profile on their platform is something you definitely want to do before you start actively marketing. This gives you a voice to Google as far as your business details are concerned; it indexes on their vertical search engines. (Think YouTube and Google Maps.) This expands your company's overall reach while also reinforcing to Google that these entities are legit resources for your brand.
Even the most stellar marketing campaigns mean nothing if you cannot track their results. Before you spin your wheels conceptualizing your next great promotion, make sure you have data tracking platforms enabled for your business. At a bare minimum, one should start with Google Analytics and Webmaster Tools. (For those looking to get really advanced, call tracking adds more analytical information than either of the platforms mentioned above ever could on their own.)
Before you begin anything marketing or branding-related, the audience, service offerings, and transaction processes must be clearly defined for your new business. This is true from an operational perspective and from a marketing one. This insight is crucial to creating a brand concept and creative collateral that attracts your target demographic, demonstrates expertise, and prompts them to ROI-producing action.
Establishing brand guidelines for a new business is important for several reasons, but primarily because these elements will be used over and over again in nearly every aspect of your business. From signage to websites and social media accounts, having branding materials that can visually speak for your business is key. Color palettes, font pairings and logo design can go a long way in attracting your desired audience and creating a connection with them.
As far as the web is concerned, your domain name (and eventually, your website) serves as the digital representation of your business or brand. Immediately after incorporating your company, it is wise to reserve a domain name even if you don't use it right away. Doing this early will prevent anyone else from snatching the URL up before you. Providers like GoDaddy or Google Domains are typically the easiest, most cost-effective options. (District Maven registers our domain with GoDaddy for reference.)
You'll also need hosting for those interested in getting started on a website immediately. (This is technically considered a different thing than your domain registrar in the "Internet of things.”) For WordPress websites (which is all we develop in), we recommend using Flywheel as their customer service is top-notch, but their product is stellar.
After reserving your domain name, you will be ready to set up your business email address. Sure, you can just create a generic "@gmail.com" account… but it will look super unprofessional to both humans and search engines. (It will also increase the likelihood that your messages end up in the recipients' spam folder instead of their inbox.)
We recommend setting up a "mapped" email address (i.e., one that has your company name at the end) for owners and one for general information inquiries. Google Workspace offers an excellent option for new business owners that won't break the bank (and is far less complicated than Office365). Plans start at $6 per user per month and offer many cloud-based collaboration tools any entrepreneur would find beneficial.
Like your domain name, reserving your social media handles is essential to do right away – especially if you're worried about getting the exact username you want. When setting up your Facebook, Instagram, YouTube, and other social media accounts, it is always wise to ensure each has the same username. (Even better if it is the same as your website URL!) This makes the brand more recognizable to a human audience. It makes it easier for the search engines to crawl as well.
Let's not beat around the bush here – there may be other search engines out there, but Google is actually the only one that matters. As such, setting up and claiming your company's profile on their platform is something you definitely want to do before you start actively marketing. This gives you a voice to Google as far as your business details are concerned; it indexes on their vertical search engines. (Think YouTube and Google Maps.) This expands your company's overall reach while also reinforcing to Google that these entities are legit resources for your brand.
Even the most stellar marketing campaigns mean nothing if you cannot track their results. Before you spin your wheels conceptualizing your next great promotion, make sure you have data tracking platforms enabled for your business. At a bare minimum, one should start with Google Analytics and Webmaster Tools. (For those looking to get really advanced, call tracking adds more analytical information than either of the platforms mentioned above ever could on their own.)
Although they don’t directly come out and say this, Google makes it indirectly clear that being “helpful” starts with one’s website. After all, this is where the search engines (and potential customers) gain a strong sense of expertise, trust, and experience from any given business or brand. Google explains this is where the “people-first” content should start. According to their post, if one can answer “yes” to any of the following questions, their website (and its contents) are on the right track:
Establishing brand guidelines for a new business is important for several reasons, but primarily because these elements will be used over and over again in nearly every aspect of your business. From signage to websites and social media accounts, having branding materials that can visually speak for your business is key. Color palettes, font pairings and logo design can go a long way in attracting your desired audience and creating a connection with them.
As far as the web is concerned, your domain name (and eventually, your website) serves as the digital representation of your business or brand. Immediately after incorporating your company, it is wise to reserve a domain name even if you don't use it right away. Doing this early will prevent anyone else from snatching the URL up before you. Providers like GoDaddy or Google Domains are typically the easiest, most cost-effective options. (District Maven registers our domain with GoDaddy for reference.)
You'll also need hosting for those interested in getting started on a website immediately. (This is technically considered a different thing than your domain registrar in the "Internet of things.”) For WordPress websites (which is all we develop in), we recommend using Flywheel as their customer service is top-notch, but their product is stellar.
After reserving your domain name, you will be ready to set up your business email address. Sure, you can just create a generic "@gmail.com" account… but it will look super unprofessional to both humans and search engines. (It will also increase the likelihood that your messages end up in the recipients' spam folder instead of their inbox.)
We recommend setting up a "mapped" email address (i.e., one that has your company name at the end) for owners and one for general information inquiries. Google Workspace offers an excellent option for new business owners that won't break the bank (and is far less complicated than Office365). Plans start at $6 per user per month and offer many cloud-based collaboration tools any entrepreneur would find beneficial.
Like your domain name, reserving your social media handles is essential to do right away – especially if you're worried about getting the exact username you want. When setting up your Facebook, Instagram, YouTube, and other social media accounts, it is always wise to ensure each has the same username. (Even better if it is the same as your website URL!) This makes the brand more recognizable to a human audience. It makes it easier for the search engines to crawl as well.
Let's not beat around the bush here – there may be other search engines out there, but Google is actually the only one that matters. As such, setting up and claiming your company's profile on their platform is something you definitely want to do before you start actively marketing. This gives you a voice to Google as far as your business details are concerned; it indexes on their vertical search engines. (Think YouTube and Google Maps.) This expands your company's overall reach while also reinforcing to Google that these entities are legit resources for your brand.
Even the most stellar marketing campaigns mean nothing if you cannot track their results. Before you spin your wheels conceptualizing your next great promotion, make sure you have data tracking platforms enabled for your business. At a bare minimum, one should start with Google Analytics and Webmaster Tools. (For those looking to get really advanced, call tracking adds more analytical information than either of the platforms mentioned above ever could on their own.)
Before you begin anything marketing or branding-related, the audience, service offerings, and transaction processes must be clearly defined for your new business. This is true from an operational perspective and from a marketing one. This insight is crucial to creating a brand concept and creative collateral that attracts your target demographic, demonstrates expertise, and prompts them to ROI-producing action.
Before you begin anything marketing or branding-related, the audience, service offerings, and transaction processes must be clearly defined for your new business. This is true from an operational perspective and from a marketing one. This insight is crucial to creating a brand concept and creative collateral that attracts your target demographic, demonstrates expertise, and prompts them to ROI-producing action.
As far as the web is concerned, your domain name (and eventually, your website) serves as the digital representation of your business or brand. Immediately after incorporating your company, it is wise to reserve a domain name even if you don't use it right away. Doing this early will prevent anyone else from snatching the URL up before you. Providers like GoDaddy or Google Domains are typically the easiest, most cost-effective options. (District Maven registers our domain with GoDaddy for reference.)
You'll also need hosting for those interested in getting started on a website immediately. (This is technically considered a different thing than your domain registrar in the "Internet of things.”) For WordPress websites (which is all we develop in), we recommend using Flywheel as their customer service is top-notch, but their product is stellar.
After reserving your domain name, you will be ready to set up your business email address. Sure, you can just create a generic "@gmail.com" account… but it will look super unprofessional to both humans and search engines. (It will also increase the likelihood that your messages end up in the recipients' spam folder instead of their inbox.)
We recommend setting up a "mapped" email address (i.e., one that has your company name at the end) for owners and one for general information inquiries. Google Workspace offers an excellent option for new business owners that won't break the bank (and is far less complicated than Office365). Plans start at $6 per user per month and offer many cloud-based collaboration tools any entrepreneur would find beneficial.
Like your domain name, reserving your social media handles is essential to do right away – especially if you're worried about getting the exact username you want. When setting up your Facebook, Instagram, YouTube, and other social media accounts, it is always wise to ensure each has the same username. (Even better if it is the same as your website URL!) This makes the brand more recognizable to a human audience. It makes it easier for the search engines to crawl as well.
Let's not beat around the bush here – there may be other search engines out there, but Google is actually the only one that matters. As such, setting up and claiming your company's profile on their platform is something you definitely want to do before you start actively marketing. This gives you a voice to Google as far as your business details are concerned; it indexes on their vertical search engines. (Think YouTube and Google Maps.) This expands your company's overall reach while also reinforcing to Google that these entities are legit resources for your brand.
Even the most stellar marketing campaigns mean nothing if you cannot track their results. Before you spin your wheels conceptualizing your next great promotion, make sure you have data tracking platforms enabled for your business. At a bare minimum, one should start with Google Analytics and Webmaster Tools. (For those looking to get really advanced, call tracking adds more analytical information than either of the platforms mentioned above ever could on their own.)
One would be hard-pressed to find a marketing job today that doesn’t require some knowledge of search engine optimization. Seasoned professionals know that SEO is the foundation upon which all aspects of digital marketing are built, making this knowledge increasingly crucial in any potential hire. At the very least, make sure you have a basic understanding of search engine optimization principles. (But the more you learn, the better!)
Content can take on many forms – and marketing professionals certainly do it all. However, writing crisp and engaging copy (often on the fly) is something we do all the time. The ability to compose content and efficiently edit it isn’t just a valuable asset for a marketer to have, and it is an absolute must.
While we recognize that this field of marketing is an entire industry and separate profession on its own, the importance of graphic design in marketing cannot be understated. There are a million different ways it can be helpful in a digital campaign, from logos and brand collateral to email blasts and social media templates. Some may be fine with an applicant only having experience using DIY programs like Canva, but a candidate with advanced knowledge of Adobe properties (like Photoshop, Lightroom, Illustrator, and the link) will stand out.
There is no denying that social media has transformed the way people interact with business and brands online, but in truth, it has forever changed the way people communicate – period. Because of this, having a familiarity with the way social media sites work and which are best for specific clients is crucial to any marketing position. Additionally, it reinforces your communication skills as these mediums are the most direct means of interacting with an audience and vice versa.
All the content development in the world won’t do a campaign any good if it can’t be added to the client’s website. That’s why marketing professionals must be comfortable working with various content management systems. (While WordPress is the only CMS we use at District Maven and the best in our opinion, having a familiarity with Squarespace or Shopify doesn’t hurt.)
Regardless of what area of marketing you focus on, measuring the results of your campaigns is essential. While not everyone can be the ultimate master of data analysis, the ability to use and report on metrics from the most popular tools (Google Analytics, Google Webmaster Tools, etc.) is something all employers look for in a marketer.
Pro Tip:
Make sure to include specific metrics on effective campaigns you have run in the past. Offering a quantifiable number that correlates to your overall success will make your resume far more attractive to employers. (For example: “By implementing white hat SEO initiatives, I increased the organic traffic to the company’s website by 80%.”)
Great focus in digital marketing is placed on how the search engines understand, and placing value upon content doesn’t mean that the human user doesn’t matter. The most effective designs are those that are not only visually appealing but are user-friendly and prompt the person to engage in ROI-producing behaviors. Knowledge of UX design strategies will serve any marketing professional well, no matter what project they are working on.
Digital advertising campaigns can be hugely beneficial – if they are correctly executed. One definitely cannot apply a “set it and forget it” attitude here, as it is all too easy to blow through the budget bidding on irrelevant keywords or clicks that do not convert. Marketers should understand the inner workings of paid online advertising to ensure that campaigns deployed are not only successful but also cost-effective.
Even the most stellar marketing campaigns mean nothing if you cannot track their results. Before you spin your wheels conceptualizing your next great promotion, make sure you have data tracking platforms enabled for your business. At a bare minimum, one should start with Google Analytics and Webmaster Tools. (For those looking to get really advanced, call tracking adds more analytical information than either of the platforms mentioned above ever could on their own.)
One would be hard-pressed to find a marketing job today that doesn’t require some knowledge of search engine optimization. Seasoned professionals know that SEO is the foundation upon which all aspects of digital marketing are built, making this knowledge increasingly crucial in any potential hire. At the very least, make sure you have a basic understanding of search engine optimization principles. (But the more you learn, the better!)
Content can take on many forms – and marketing professionals certainly do it all. However, writing crisp and engaging copy (often on the fly) is something we do all the time. The ability to compose content and efficiently edit it isn’t just a valuable asset for a marketer to have, and it is an absolute must.
While we recognize that this field of marketing is an entire industry and separate profession on its own, the importance of graphic design in marketing cannot be understated. There are a million different ways it can be helpful in a digital campaign, from logos and brand collateral to email blasts and social media templates. Some may be fine with an applicant only having experience using DIY programs like Canva, but a candidate with advanced knowledge of Adobe properties (like Photoshop, Lightroom, Illustrator, and the link) will stand out.
There is no denying that social media has transformed the way people interact with business and brands online, but in truth, it has forever changed the way people communicate – period. Because of this, having a familiarity with the way social media sites work and which are best for specific clients is crucial to any marketing position. Additionally, it reinforces your communication skills as these mediums are the most direct means of interacting with an audience and vice versa.
All the content development in the world won’t do a campaign any good if it can’t be added to the client’s website. That’s why marketing professionals must be comfortable working with various content management systems. (While WordPress is the only CMS we use at District Maven and the best in our opinion, having a familiarity with Squarespace or Shopify doesn’t hurt.)
Regardless of what area of marketing you focus on, measuring the results of your campaigns is essential. While not everyone can be the ultimate master of data analysis, the ability to use and report on metrics from the most popular tools (Google Analytics, Google Webmaster Tools, etc.) is something all employers look for in a marketer.
Pro Tip:
Make sure to include specific metrics on effective campaigns you have run in the past. Offering a quantifiable number that correlates to your overall success will make your resume far more attractive to employers. (For example: “By implementing white hat SEO initiatives, I increased the organic traffic to the company’s website by 80%.”)
Great focus in digital marketing is placed on how the search engines understand, and placing value upon content doesn’t mean that the human user doesn’t matter. The most effective designs are those that are not only visually appealing but are user-friendly and prompt the person to engage in ROI-producing behaviors. Knowledge of UX design strategies will serve any marketing professional well, no matter what project they are working on.
Digital advertising campaigns can be hugely beneficial – if they are correctly executed. One definitely cannot apply a “set it and forget it” attitude here, as it is all too easy to blow through the budget bidding on irrelevant keywords or clicks that do not convert. Marketers should understand the inner workings of paid online advertising to ensure that campaigns deployed are not only successful but also cost-effective.
Even the most stellar marketing campaigns mean nothing if you cannot track their results. Before you spin your wheels conceptualizing your next great promotion, make sure you have data tracking platforms enabled for your business. At a bare minimum, one should start with Google Analytics and Webmaster Tools. (For those looking to get really advanced, call tracking adds more analytical information than either of the platforms mentioned above ever could on their own.)
One would be hard-pressed to find a marketing job today that doesn’t require some knowledge of search engine optimization. Seasoned professionals know that SEO is the foundation upon which all aspects of digital marketing are built, making this knowledge increasingly crucial in any potential hire. At the very least, make sure you have a basic understanding of search engine optimization principles. (But the more you learn, the better!)
Content can take on many forms – and marketing professionals certainly do it all. However, writing crisp and engaging copy (often on the fly) is something we do all the time. The ability to compose content and efficiently edit it isn’t just a valuable asset for a marketer to have, and it is an absolute must.
While we recognize that this field of marketing is an entire industry and separate profession on its own, the importance of graphic design in marketing cannot be understated. There are a million different ways it can be helpful in a digital campaign, from logos and brand collateral to email blasts and social media templates. Some may be fine with an applicant only having experience using DIY programs like Canva, but a candidate with advanced knowledge of Adobe properties (like Photoshop, Lightroom, Illustrator, and the link) will stand out.
There is no denying that social media has transformed the way people interact with business and brands online, but in truth, it has forever changed the way people communicate – period. Because of this, having a familiarity with the way social media sites work and which are best for specific clients is crucial to any marketing position. Additionally, it reinforces your communication skills as these mediums are the most direct means of interacting with an audience and vice versa.
All the content development in the world won’t do a campaign any good if it can’t be added to the client’s website. That’s why marketing professionals must be comfortable working with various content management systems. (While WordPress is the only CMS we use at District Maven and the best in our opinion, having a familiarity with Squarespace or Shopify doesn’t hurt.)
Regardless of what area of marketing you focus on, measuring the results of your campaigns is essential. While not everyone can be the ultimate master of data analysis, the ability to use and report on metrics from the most popular tools (Google Analytics, Google Webmaster Tools, etc.) is something all employers look for in a marketer.
Pro Tip:
Make sure to include specific metrics on effective campaigns you have run in the past. Offering a quantifiable number that correlates to your overall success will make your resume far more attractive to employers. (For example: “By implementing white hat SEO initiatives, I increased the organic traffic to the company’s website by 80%.”)
Great focus in digital marketing is placed on how the search engines understand, and placing value upon content doesn’t mean that the human user doesn’t matter. The most effective designs are those that are not only visually appealing but are user-friendly and prompt the person to engage in ROI-producing behaviors. Knowledge of UX design strategies will serve any marketing professional well, no matter what project they are working on.
Digital advertising campaigns can be hugely beneficial – if they are correctly executed. One definitely cannot apply a “set it and forget it” attitude here, as it is all too easy to blow through the budget bidding on irrelevant keywords or clicks that do not convert. Marketers should understand the inner workings of paid online advertising to ensure that campaigns deployed are not only successful but also cost-effective.
Even the most stellar marketing campaigns mean nothing if you cannot track their results. Before you spin your wheels conceptualizing your next great promotion, make sure you have data tracking platforms enabled for your business. At a bare minimum, one should start with Google Analytics and Webmaster Tools. (For those looking to get really advanced, call tracking adds more analytical information than either of the platforms mentioned above ever could on their own.)
One would be hard-pressed to find a marketing job today that doesn’t require some knowledge of search engine optimization. Seasoned professionals know that SEO is the foundation upon which all aspects of digital marketing are built, making this knowledge increasingly crucial in any potential hire. At the very least, make sure you have a basic understanding of search engine optimization principles. (But the more you learn, the better!)
Content can take on many forms – and marketing professionals certainly do it all. However, writing crisp and engaging copy (often on the fly) is something we do all the time. The ability to compose content and efficiently edit it isn’t just a valuable asset for a marketer to have, and it is an absolute must.
While we recognize that this field of marketing is an entire industry and separate profession on its own, the importance of graphic design in marketing cannot be understated. There are a million different ways it can be helpful in a digital campaign, from logos and brand collateral to email blasts and social media templates. Some may be fine with an applicant only having experience using DIY programs like Canva, but a candidate with advanced knowledge of Adobe properties (like Photoshop, Lightroom, Illustrator, and the link) will stand out.
There is no denying that social media has transformed the way people interact with business and brands online, but in truth, it has forever changed the way people communicate – period. Because of this, having a familiarity with the way social media sites work and which are best for specific clients is crucial to any marketing position. Additionally, it reinforces your communication skills as these mediums are the most direct means of interacting with an audience and vice versa.
All the content development in the world won’t do a campaign any good if it can’t be added to the client’s website. That’s why marketing professionals must be comfortable working with various content management systems. (While WordPress is the only CMS we use at District Maven and the best in our opinion, having a familiarity with Squarespace or Shopify doesn’t hurt.)
Regardless of what area of marketing you focus on, measuring the results of your campaigns is essential. While not everyone can be the ultimate master of data analysis, the ability to use and report on metrics from the most popular tools (Google Analytics, Google Webmaster Tools, etc.) is something all employers look for in a marketer.
Pro Tip:
Make sure to include specific metrics on effective campaigns you have run in the past. Offering a quantifiable number that correlates to your overall success will make your resume far more attractive to employers. (For example: “By implementing white hat SEO initiatives, I increased the organic traffic to the company’s website by 80%.”)
Great focus in digital marketing is placed on how the search engines understand, and placing value upon content doesn’t mean that the human user doesn’t matter. The most effective designs are those that are not only visually appealing but are user-friendly and prompt the person to engage in ROI-producing behaviors. Knowledge of UX design strategies will serve any marketing professional well, no matter what project they are working on.
Digital advertising campaigns can be hugely beneficial – if they are correctly executed. One definitely cannot apply a “set it and forget it” attitude here, as it is all too easy to blow through the budget bidding on irrelevant keywords or clicks that do not convert. Marketers should understand the inner workings of paid online advertising to ensure that campaigns deployed are not only successful but also cost-effective.
As the most technical and complex part of marketing, most candidates will not be coding experts, which is understandable. However, there is no denying that a marketing professional who can read and create working code is significantly more attractive than one who cannot. Knowledge of coding languages, such as HTML, JavaScript, and CSS, will instantly give you a leg up on the competition and work to secure the job.
There is virtually no aspect of marketing that doesn’t require some sort of creative thinking. Your marketing career will quickly flourish if you can develop outside-of-the-box ideas that can be uniquely applied to specific campaigns and audiences.
Effective marketers must be incredibly flexible. The industry is rapidly evolving, and keeping up with best practices can be challenging. Marketing professionals must be ready to react and adapt at a moment's notice for various reasons, from updating algorithms to last-minute client editing requests.
We’ve already established that online marketing trends and strategies evolve rapidly, often without warning. Most often, it isn’t until after a change or addition is made that seasoned pros will be able to utilize it, let alone notice it. The best marketers are the ones that not only keep an eye out for these changes (both large and small) but have an innate desire to learn its inner workings, master them and then apply them to future campaigns.
Just like stellar marketing campaigns require a holistic, all-encompassing approach, so do the best marketing teams. Every person must work together as a unit and have clear, cohesive goals to succeed. Plus, feeling comfortable enough with your team to brainstorm ideas is key to the creative process! Likewise, it is common that marketing teams will also have to work with third-party vendors. For both of these, the ability to collaborate effectively is essential.
Arguably the most essential soft skill any professional can have and is reportedly the strongest predictor of performance. According to INC.com, it accounts for 58% of success across all job types.
Emotional intelligence is critical in marketing. How could one ever do the same for a targeted audience if one cannot organically recognize, understand, and deal with their own emotions? This quality helps identify a customer’s needs and purchase behaviors to be applied to an active campaign.
Also, being a seasoned marketing professional requires seriously thick skin. It is impossible to avoid criticism (no matter how constructive) from coworkers and clients. It takes emotional intelligence not only to listen and accept less-than-favorable feedback but respond appropriately and professionally.
The foundation of any content strategy is a compelling and relatable narrative. Unless one can be a great storyteller, textual and visual content will ultimately fall flat on an audience. After all, this propels the buyer’s overall journey from first-time visitor to repeat customer.
Marketing campaigns involve a lot of moving parts and commonly have strict deadlines. Professionals who can stay organized and effectively manage their time will navigate the massive workload and constantly changing factors with ease.
There is virtually no aspect of marketing that doesn’t require some sort of creative thinking. Your marketing career will quickly flourish if you can develop outside-of-the-box ideas that can be uniquely applied to specific campaigns and audiences.
The foundation of solid marketing is clear communication. Whether you’re developing a brand’s overall messaging strategy or communicating with clients directly, clearly conveying essential points is a significant key to success.
Listening is a huge part of any job. However, active listening is essential in marketing because sometimes, what your client doesn’t say makes the most significant impact. Also, it isn’t uncommon for those outside the industry to have a hard time explaining what they want. Active listening ensures you pay attention to small and subtle clues that get to the heart of what you are being instructed to do.
Marketing is all about finding the latest and greatest and then making it work to your campaign’s benefit. Doing this requires staying in the know with trends and updates inside the industry and out. In your free time, read the news and keep up with publications like AdAge or Digiday so you can stay in the know about marketing trends. These will only aid in your ability to help your clients.
There is virtually no aspect of marketing that doesn’t require some sort of creative thinking. Your marketing career will quickly flourish if you can develop outside-of-the-box ideas that can be uniquely applied to specific campaigns and audiences.
Effective marketers must be incredibly flexible. The industry is rapidly evolving, and keeping up with best practices can be challenging. Marketing professionals must be ready to react and adapt at a moment's notice for various reasons, from updating algorithms to last-minute client editing requests.
We’ve already established that online marketing trends and strategies evolve rapidly, often without warning. Most often, it isn’t until after a change or addition is made that seasoned pros will be able to utilize it, let alone notice it. The best marketers are the ones that not only keep an eye out for these changes (both large and small) but have an innate desire to learn its inner workings, master them and then apply them to future campaigns.
Just like stellar marketing campaigns require a holistic, all-encompassing approach, so do the best marketing teams. Every person must work together as a unit and have clear, cohesive goals to succeed. Plus, feeling comfortable enough with your team to brainstorm ideas is key to the creative process! Likewise, it is common that marketing teams will also have to work with third-party vendors. For both of these, the ability to collaborate effectively is essential.
Arguably the most essential soft skill any professional can have and is reportedly the strongest predictor of performance. According to INC.com, it accounts for 58% of success across all job types.
Emotional intelligence is critical in marketing. How could one ever do the same for a targeted audience if one cannot organically recognize, understand, and deal with their own emotions? This quality helps identify a customer’s needs and purchase behaviors to be applied to an active campaign.
Also, being a seasoned marketing professional requires seriously thick skin. It is impossible to avoid criticism (no matter how constructive) from coworkers and clients. It takes emotional intelligence not only to listen and accept less-than-favorable feedback but respond appropriately and professionally.
The foundation of any content strategy is a compelling and relatable narrative. Unless one can be a great storyteller, textual and visual content will ultimately fall flat on an audience. After all, this propels the buyer’s overall journey from first-time visitor to repeat customer.
Marketing campaigns involve a lot of moving parts and commonly have strict deadlines. Professionals who can stay organized and effectively manage their time will navigate the massive workload and constantly changing factors with ease.
While there are general rules around what marketing best practices consist of, it takes a significant amount of trial and error to figure out how to apply them. (And, how it works best for a given client or campaign!) The ability to find creative solutions to problems is essential for any marketer.
The foundation of solid marketing is clear communication. Whether you’re developing a brand’s overall messaging strategy or communicating with clients directly, clearly conveying essential points is a significant key to success.
Listening is a huge part of any job. However, active listening is essential in marketing because sometimes, what your client doesn’t say makes the most significant impact. Also, it isn’t uncommon for those outside the industry to have a hard time explaining what they want. Active listening ensures you pay attention to small and subtle clues that get to the heart of what you are being instructed to do.
Marketing is all about finding the latest and greatest and then making it work to your campaign’s benefit. Doing this requires staying in the know with trends and updates inside the industry and out. In your free time, read the news and keep up with publications like AdAge or Digiday so you can stay in the know about marketing trends. These will only aid in your ability to help your clients.