The District Maven team has noticed an interesting trend brewing recently. We've heard several businesses and brands rave about their "amazing email marketing campaigns," only to complain moments later that they're seeing zero ROI for their efforts. Hmm. How can that be?

Well, not surprisingly, we have a few thoughts.

Our creative agency practices a holistic approach, and therefore incorporates several marketing channels into our strategies including email marketing. Just because your company has a beautiful template and frequently blasts content doesn't mean that it will result in increased revenue. (A realization we helped people mentioned above come to.) Finding true success with email marketing isn't rocket science, but it certainly takes more effort than simply putting a few sentences together, adding a photo or two and hitting the send button.

If you're finding that your email campaigns have been producing lackluster results lately, here are some ways you can give it new life and produce some sales in the process!