Boost Onpage SEO With Offline Events
Behind The Scenes Local & Events Tips & Tricks

Boost Onpage SEO With Offline Events

It is no secret that one of the keys to search engine optimization is building deep connections with reputable online sources. It isn't enough to simply have a backlink to your brand's website. For a referral link to have any true SEO value, it must also come from a source that is both relevant and highly trustworthy, both with human visitors and the search engines.
Read More
HTML Coding Guide For Beginners
Tips & Tricks

HTML Coding Guide For Beginners

Let’s be real. For most of us, coding a website is a scary, difficult task. Regardless of how much brand recognition you have or compelling your content is, having a general understanding of HTML is key to executing a successful online marketing campaign and attracting new visitors through the search engines.
Read More
Washington DC Summer Is In Bloom At Whyte House Monograms
Behind The Scenes Projects & Clients Venues & Vendors

Washington DC Summer Is In Bloom At Whyte House Monograms

Washington DC is beautiful any time of year, but it is especially glorious during the spring and summer months. Not only is the weather warm and sunny, but local vendors embody the spirit of the season in more ways than one. No where was summer more in bloom than at Whyte House Monograms, located in the luxurious Chevy Chase neighborhood. Their shop is brightly colored and inviting, with a seemingly endless number of apparel, accessories, travel, home and entertainment products just waiting to be personalized.
Read More
Get New SEO Value From Old Blog Posts
Tips & Tricks

Get New SEO Value From Old Blog Posts

In the stone ages of digital marketing (circa 2004 or so), constant blogging was all the rage in the online world. Those in the web game professed that this was the way to not only the best way to drive lots of traffic to a website, but to increase sales as well.
Read More
Lightroom CC: The One App All Creatives & SMBs Need
Tips & Tricks

Lightroom CC: The One App All Creatives & SMBs Need

One of the cornerstones of online marketing in 2019 is undoubtedly the presence of sharp, beautiful, and visually appealing imagery that catches the user's attention and positively represents the brand it's associated with. Regardless of whether you're a blogger, creative entrepreneur or other type of small business owner, having an updated, fresh set of photography on hand is absolutely key. Not only is this content useable on a business website, but it is shareworthy across social media outlets and industry-specific channels as well.
Read More
Reserve With Google Will Change SEO For Hospitality Brands As We Know It
Tips & Tricks

Reserve With Google Will Change SEO For Hospitality Brands As We Know It

One doesn't have to be an expert digital marketer to know the significant role that Google plays in every day life. No matter the update or algorithm change, the search engine giant's goal has always been to deliver the best, most relevant results that they believe people want to see. With that in mind, it is understandable why they would start adding new integrations to their search results (such as their quick search tool and local events display, for example). These upgrades make sense, as they provide helpful information to a user faster and more efficiently. It isn't surprising either, as such a move keeps people on Google instead of clicking elsewhere. (You sly dogs, you.)
Read More
The Hospitality Industry Guide To Managing Online Customer Reviews
Tips & Tricks

The Hospitality Industry Guide To Managing Online Customer Reviews

When it comes to optimizing for the search engines, every business will utilize slightly different methods depending on their unique needs. But for the restaurant and hospitality owner, it seems like every technique must be taken into account while implementing SEO strategy, and with good reason. When people search the Internet they are looking to do something -- roughly 80% of these individuals are doing research, whereas the remaining 20% are looking to make a purchase decision (almost always after doing research of some kind).
Read More
Latest Instagram Update Includes Video Tagging, Shoppable Stories & More
Tips & Tricks

Latest Instagram Update Includes Video Tagging, Shoppable Stories & More

Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is releasing impactful new features including video account tagging, shoppable stories and ability to browse items for sale within the Explore feed.
Read More
Beginner’s SEO Checklist For Content Marketing Campaigns
Tips & Tricks

Beginner’s SEO Checklist For Content Marketing Campaigns

Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that the most effective campaigns are unique, relevant and share-worthy for a targeted audience or demographic. What fewer Webmasters know is that the secret sauce for a successful content marketing campaign truly lies in how it is intercepted and understood by the search engines.
Read More
Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
Tips & Tricks

Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare

Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
Read More
Google Makes Search Console Verification & Setup That Much Easier
Tips & Tricks

Google Makes Search Console Verification & Setup That Much Easier

While setting up a business account on Google isn't exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on one's site. Until recently, Google Analytics and Google Webmaster Tools' accounts had to be verified separately -- and all too often, setting up accounts with the latter has proved to be more trouble than it should be.
Read More
WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?
Tips & Tricks

WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?

When it comes to digital marketing, you never know what you will discover by simply logging in and paying attention -- literally. I was especially intrigued when I logged into District Maven's website dashboard over the weekend to discover this message from Wordpress (featured on the right). It highlights their newest platform offering: an internal front-end editor, which according to Wordpress, will make coding even easier for the Average Joe to tackle, straight from the content management system itself.
Read More
Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines
Tips & Tricks

Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines

Looking to fill your end-of-summer calendar with nearby events, attractions and things to do? You're in luck! Google has taken its integrated, vertical search engine for events up a notch, making it easier than ever to snag tickets to the coolest happenings in town. The gods over at Google have been merging quick search tools into results pages for quite a while and last year first introduced this event search platform - providing all the information attendees would ever need to know. The latest update gives the initial platform a mobile-friendly facelift, making it more robust and customized to user preferences.
Read More
Tips & Tricks

A SEO Glossary For Beginners & Small Business Owners

When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public's general understanding as grown alongside technology, ultimately leading to far more insightful, advanced conversations. However, just because more people know they need to utilize digital marketing strategies doesn't mean that they understand what any of it actually means. Even fewer people know to implement them -- and with good reason.
Read More
Tick, Tock: Secure Your Website Before July 1 Or Else
Tips & Tricks

Tick, Tock: Secure Your Website Before July 1 Or Else

Unless you've been living under a rock lately (and if so, that's fine - whatever you're into), it's no secret that data security online has been a bit of an issue for everyone, to say the least. While it has only recently made international headlines, the search engines have been making moves toward Internet security for years now -- but they're about to implement their most impactful move next month and you would be wise to pay attention.
Read More
Dreams For Kids DC and Washington Redskins Host Charity Football Clinic
Local & Events Projects & Clients

Dreams For Kids DC and Washington Redskins Host Charity Football Clinic

There is little the District Maven team loves more than working with our clients for a good cause. (Other than really great marketing, of course!) That's why we were so excited to be the photographers last Saturday at the 2018 Dreams For Kids DC Football Recess clinic, co-hosted with the Washington Redskins and Washington Redskins Charitable Foundation. Hosted at Redskins Park in Ashburn, VA, this adaptive clinic brought together professional players and children with physical and developmental disabilities to play together and have fun in the sun!
Read More
Ways To Boost Your Instagram Presence Now
Tips & Tricks

Ways To Boost Your Instagram Presence Now

When it comes to social media for business marketing, Instagram has established itself as one of the most (if not the most) important tools one can utilize online. Boasting 500 million daily active users, this platform offers plenty of opportunities to expand your brand's reach and connect with new customers. And the best part: these users want to connect with you, too! According to Instagram, about 80% of their users follow at least one business and 60% report first hearing about a product on their app. Furthermore, over 120 million users engage with companies on Instagram either by visiting a website, getting directions, calling, emailing or direct messaging the brand.
Read More
Best Productivity Apps For The CEO On The Go
Tips & Tricks

Best Productivity Apps For The CEO On The Go

Business owners (and what inspires them) can vary dramatically, but one of the things they all share is a ridiculously busy schedule. Everyone has only 24 hours in a day, but it can seem like much less for a CEO, small business owner or freelancer -- between prospecting new clients to running payroll and dealing with HR issues, the to-do list of an the self-employed is seemingly never-ending. Being on the go constantly, staying organized and remotely sane requires serious time management.
Read More
SEO Techniques For YouTube: An Introduction
Tips & Tricks

SEO Techniques For YouTube: An Introduction

When I first started District Maven, the concept of search engine optimization was very foreign and difficult for most (if not all) potential clients to understand. Flash forward a decade and there is no denying that most business owners and webmasters have made significant progress in their understanding of how digital marketing works. While the importance of SEO and social media is widely recognized, few are aware that these seemingly separate concepts are one in the same. Remember that by definition, "search engines" are simply networks that allow one to perform a search using a multi-layered algorithm to provide relevant, accurate results. Social media sites aren't separate than search engines, they are also search engines -- and therefore also require specific techniques to optimize content for top placement.
Read More
Google Page Speed To Be Major Mobile Search Ranking Factor
Tips & Tricks

Google Page Speed To Be Major Mobile Search Ranking Factor

A new year is upon us, so it shouldn't surprise any seasoned digital marketer (who as been paying attention, anyway) that Google is already actively rolling out a series of brand new algorithm changes. In addition to a more combative stance against "fake news" and a stronger prominence of voice search, the search engine giant recently announced that it will release a "Speed Update" as well.
Read More
1 2 3 4
Image

welcome


Welcome to the District Maven Marketing & Creative blog! This is your one-stop shop for all of the latest tips, tricks and updates to improve your marketing and increase brand awareness.

search posts


subscribe


recent projects


Load More
Boost Onpage SEO With Offline Events
Behind The Scenes Local & Events Tips & Tricks

Boost Onpage SEO With Offline Events

It is no secret that one of the keys to search engine optimization is building deep connections with reputable online sources. It isn't enough to simply have a backlink to your brand's website. For a referral link to have any true SEO value, it must also come from a source that is both relevant and highly trustworthy, both with human visitors and the search engines.
Read More
HTML Coding Guide For Beginners
Tips & Tricks

HTML Coding Guide For Beginners

Let’s be real. For most of us, coding a website is a scary, difficult task. Regardless of how much brand recognition you have or compelling your content is, having a general understanding of HTML is key to executing a successful online marketing campaign and attracting new visitors through the search engines.
Read More
Washington DC Summer Is In Bloom At Whyte House Monograms
Behind The Scenes Projects & Clients Venues & Vendors

Washington DC Summer Is In Bloom At Whyte House Monograms

Washington DC is beautiful any time of year, but it is especially glorious during the spring and summer months. Not only is the weather warm and sunny, but local vendors embody the spirit of the season in more ways than one. No where was summer more in bloom than at Whyte House Monograms, located in the luxurious Chevy Chase neighborhood. Their shop is brightly colored and inviting, with a seemingly endless number of apparel, accessories, travel, home and entertainment products just waiting to be personalized.
Read More
Get New SEO Value From Old Blog Posts
Tips & Tricks

Get New SEO Value From Old Blog Posts

In the stone ages of digital marketing (circa 2004 or so), constant blogging was all the rage in the online world. Those in the web game professed that this was the way to not only the best way to drive lots of traffic to a website, but to increase sales as well.
Read More
Lightroom CC: The One App All Creatives & SMBs Need
Tips & Tricks

Lightroom CC: The One App All Creatives & SMBs Need

One of the cornerstones of online marketing in 2019 is undoubtedly the presence of sharp, beautiful, and visually appealing imagery that catches the user's attention and positively represents the brand it's associated with. Regardless of whether you're a blogger, creative entrepreneur or other type of small business owner, having an updated, fresh set of photography on hand is absolutely key. Not only is this content useable on a business website, but it is shareworthy across social media outlets and industry-specific channels as well.
Read More
Reserve With Google Will Change SEO For Hospitality Brands As We Know It
Tips & Tricks

Reserve With Google Will Change SEO For Hospitality Brands As We Know It

One doesn't have to be an expert digital marketer to know the significant role that Google plays in every day life. No matter the update or algorithm change, the search engine giant's goal has always been to deliver the best, most relevant results that they believe people want to see. With that in mind, it is understandable why they would start adding new integrations to their search results (such as their quick search tool and local events display, for example). These upgrades make sense, as they provide helpful information to a user faster and more efficiently. It isn't surprising either, as such a move keeps people on Google instead of clicking elsewhere. (You sly dogs, you.)
Read More
The Hospitality Industry Guide To Managing Online Customer Reviews
Tips & Tricks

The Hospitality Industry Guide To Managing Online Customer Reviews

When it comes to optimizing for the search engines, every business will utilize slightly different methods depending on their unique needs. But for the restaurant and hospitality owner, it seems like every technique must be taken into account while implementing SEO strategy, and with good reason. When people search the Internet they are looking to do something -- roughly 80% of these individuals are doing research, whereas the remaining 20% are looking to make a purchase decision (almost always after doing research of some kind).
Read More
Latest Instagram Update Includes Video Tagging, Shoppable Stories & More
Tips & Tricks

Latest Instagram Update Includes Video Tagging, Shoppable Stories & More

Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is releasing impactful new features including video account tagging, shoppable stories and ability to browse items for sale within the Explore feed.
Read More
Beginner’s SEO Checklist For Content Marketing Campaigns
Tips & Tricks

Beginner’s SEO Checklist For Content Marketing Campaigns

Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that the most effective campaigns are unique, relevant and share-worthy for a targeted audience or demographic. What fewer Webmasters know is that the secret sauce for a successful content marketing campaign truly lies in how it is intercepted and understood by the search engines.
Read More
Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
Tips & Tricks

Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare

Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
Read More
Google Makes Search Console Verification & Setup That Much Easier
Tips & Tricks

Google Makes Search Console Verification & Setup That Much Easier

While setting up a business account on Google isn't exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on one's site. Until recently, Google Analytics and Google Webmaster Tools' accounts had to be verified separately -- and all too often, setting up accounts with the latter has proved to be more trouble than it should be.
Read More
WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?
Tips & Tricks

WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?

When it comes to digital marketing, you never know what you will discover by simply logging in and paying attention -- literally. I was especially intrigued when I logged into District Maven's website dashboard over the weekend to discover this message from Wordpress (featured on the right). It highlights their newest platform offering: an internal front-end editor, which according to Wordpress, will make coding even easier for the Average Joe to tackle, straight from the content management system itself.
Read More
Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines
Tips & Tricks

Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines

Looking to fill your end-of-summer calendar with nearby events, attractions and things to do? You're in luck! Google has taken its integrated, vertical search engine for events up a notch, making it easier than ever to snag tickets to the coolest happenings in town. The gods over at Google have been merging quick search tools into results pages for quite a while and last year first introduced this event search platform - providing all the information attendees would ever need to know. The latest update gives the initial platform a mobile-friendly facelift, making it more robust and customized to user preferences.
Read More
Tips & Tricks

A SEO Glossary For Beginners & Small Business Owners

When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public's general understanding as grown alongside technology, ultimately leading to far more insightful, advanced conversations. However, just because more people know they need to utilize digital marketing strategies doesn't mean that they understand what any of it actually means. Even fewer people know to implement them -- and with good reason.
Read More
Tick, Tock: Secure Your Website Before July 1 Or Else
Tips & Tricks

Tick, Tock: Secure Your Website Before July 1 Or Else

Unless you've been living under a rock lately (and if so, that's fine - whatever you're into), it's no secret that data security online has been a bit of an issue for everyone, to say the least. While it has only recently made international headlines, the search engines have been making moves toward Internet security for years now -- but they're about to implement their most impactful move next month and you would be wise to pay attention.
Read More
Dreams For Kids DC and Washington Redskins Host Charity Football Clinic
Local & Events Projects & Clients

Dreams For Kids DC and Washington Redskins Host Charity Football Clinic

There is little the District Maven team loves more than working with our clients for a good cause. (Other than really great marketing, of course!) That's why we were so excited to be the photographers last Saturday at the 2018 Dreams For Kids DC Football Recess clinic, co-hosted with the Washington Redskins and Washington Redskins Charitable Foundation. Hosted at Redskins Park in Ashburn, VA, this adaptive clinic brought together professional players and children with physical and developmental disabilities to play together and have fun in the sun!
Read More
Ways To Boost Your Instagram Presence Now
Tips & Tricks

Ways To Boost Your Instagram Presence Now

When it comes to social media for business marketing, Instagram has established itself as one of the most (if not the most) important tools one can utilize online. Boasting 500 million daily active users, this platform offers plenty of opportunities to expand your brand's reach and connect with new customers. And the best part: these users want to connect with you, too! According to Instagram, about 80% of their users follow at least one business and 60% report first hearing about a product on their app. Furthermore, over 120 million users engage with companies on Instagram either by visiting a website, getting directions, calling, emailing or direct messaging the brand.
Read More
Best Productivity Apps For The CEO On The Go
Tips & Tricks

Best Productivity Apps For The CEO On The Go

Business owners (and what inspires them) can vary dramatically, but one of the things they all share is a ridiculously busy schedule. Everyone has only 24 hours in a day, but it can seem like much less for a CEO, small business owner or freelancer -- between prospecting new clients to running payroll and dealing with HR issues, the to-do list of an the self-employed is seemingly never-ending. Being on the go constantly, staying organized and remotely sane requires serious time management.
Read More
SEO Techniques For YouTube: An Introduction
Tips & Tricks

SEO Techniques For YouTube: An Introduction

When I first started District Maven, the concept of search engine optimization was very foreign and difficult for most (if not all) potential clients to understand. Flash forward a decade and there is no denying that most business owners and webmasters have made significant progress in their understanding of how digital marketing works. While the importance of SEO and social media is widely recognized, few are aware that these seemingly separate concepts are one in the same. Remember that by definition, "search engines" are simply networks that allow one to perform a search using a multi-layered algorithm to provide relevant, accurate results. Social media sites aren't separate than search engines, they are also search engines -- and therefore also require specific techniques to optimize content for top placement.
Read More
Google Page Speed To Be Major Mobile Search Ranking Factor
Tips & Tricks

Google Page Speed To Be Major Mobile Search Ranking Factor

A new year is upon us, so it shouldn't surprise any seasoned digital marketer (who as been paying attention, anyway) that Google is already actively rolling out a series of brand new algorithm changes. In addition to a more combative stance against "fake news" and a stronger prominence of voice search, the search engine giant recently announced that it will release a "Speed Update" as well.
Read More
1 2 3 4
Image

welcome


Welcome to the District Maven Marketing & Creative blog! This is your one-stop shop for all of the latest tips, tricks and updates to improve your marketing and increase brand awareness.


search posts


subscribe


recent projects


Load More