In recent weeks, the District Maven team has fielded several questions about sharing on Facebook — namely, how to fix incorrect thumbnail images when sharing a link from your website. This is understandably annoying, but an easy fix nonetheless.

It is no secret social media platforms have immense power, but in our opinion, Pinterest is undoubtedly the most forgotten and underutilized network in digital marketing today. Thanks to its highly visual and easy-to-scroll user interface, one can scroll through a seemingly endless amount of content in a short period of time. With this in mind, it is no surprise that most of District Maven’s clients initially only think of it as an enormous collection of fashion inspiration, recipes and DIY projects.

Of all the nuisances in digital marketing, little annoys marketers and webmasters more than algorithm updates. This is accepted common knowledge. What most people don’t know is that although Google makes hyper-frequent updates to their algorithm (claiming to do “several thousand” a year), most are too tiny for the common web-surfer to notice. Every so often however, Google releases an update that is so profound that it completely alters not only marketing strategy, but search engine optimization in itself.

Since the Coronavirus outbreak, Google has been adjusting its Local Business Listings so that administrators can change their profiles according to the business’s current status. Initially, this included announcing whether a company was “temporarily closed” or not due to the pandemic. However, as of yesterday, Google is now allowing business owners to update their current “open or closed” status and share how they’re taking preventative measures.

I first started District Maven Marketing & Creative during my sophomore year at the University of Michigan. Although 2008 wasn’t that long ago, it seems like almost everything has changed in the last 12 years — and not just in terms of marketing. First, because it most no longer consider entrepreneurism as an outrageous career path for young professionals. (And what’s more, research shows that 63% of 20-somethings want to start a business, too.)

Instagram is one of the most popular platforms available today, yet many people only think of the it as a social media network — nothing more. In reality, it is much more powerful than that. Remember: anything that you can enter terms or phrases to search on is inherently a search engine; this includes Google as well as Facebook, Twitter, etc.