I’ve said it before, I will say it again: the entire point of search engines is to provide users with highly relevant and reputable information that they may be interested in — often before they know they want to see it. Changes in Google’s algorithms over the years have only reinforced this fact, and other search engines have followed suit.
In recent weeks, the District Maven team has fielded several questions about sharing on Facebook — namely, how to fix incorrect thumbnail images when sharing a link from your website. This is understandably annoying, but an easy fix nonetheless.
It is no secret social media platforms have immense power, but in our opinion, Pinterest is undoubtedly the most forgotten and underutilized network in digital marketing today. Thanks to its highly visual and easy-to-scroll user interface, one can scroll through a seemingly endless amount of content in a short period of time. With this in mind, it is no surprise that most of District Maven’s clients initially only think of it as an enormous collection of fashion inspiration, recipes and DIY projects.
Of all the nuisances in digital marketing, little annoys marketers and webmasters more than algorithm updates. This is accepted common knowledge. What most people don’t know is that although Google makes hyper-frequent updates to their algorithm (claiming to do “several thousand” a year), most are too tiny for the common web-surfer to notice. Every so often however, Google releases an update that is so profound that it completely alters not only marketing strategy, but search engine optimization in itself.
Since the Coronavirus outbreak, Google has been adjusting its Local Business Listings so that administrators can change their profiles according to the business’s current status. Initially, this included announcing whether a company was “temporarily closed” or not due to the pandemic. However, as of yesterday, Google is now allowing business owners to update their current “open or closed” status and share how they’re taking preventative measures.
I first started District Maven Marketing & Creative during my sophomore year at the University of Michigan. Although 2008 wasn’t that long ago, it seems like almost everything has changed in the last 12 years — and not just in terms of marketing. First, because it most no longer consider entrepreneurism as an outrageous career path for young professionals. (And what’s more, research shows that 63% of 20-somethings want to start a business, too.)
Instagram is one of the most popular platforms available today, yet many people only think of the it as a social media network — nothing more. In reality, it is much more powerful than that. Remember: anything that you can enter terms or phrases to search on is inherently a search engine; this includes Google as well as Facebook, Twitter, etc.
Thanks to the continuing Coronavirus outbreak and rapidly changing global economic situations, many American professionals can expect to be working from home for the foreseeable future. “Our best estimate is that 25-30% of the workforce will be working from home multiple days a week by 2021,” according to Kate Lister, the President of Global Workforce Analytics.
First impressions absolutely matter, both on and offline. Whether one is on a first date or sketching the wireframe for a new website, visual appeal is essential to attracting one’s desired audience. Since the “work from home” lifestyle seems to be here to stay, learning to impress others by making a dazzling digital impression is more important than ever — and a lot of it has to do with proper font pairing.
Summer has officially arrived and despite the growing numbers of COVID-19 cases, spirits are high at District Maven HQ. Each season provides its own unique dose of inspiration and summertime is no exception. Every time I step outside, I encounter beautiful and vibrant colors that I wish I could recreate. Perhaps it is the marketing nerd in me, but badass color palettes are EVERYWHERE!