There is no doubt that marketing is a fun but challenging industry to break into. This is especially true given its rapidly evolving pace and a laundry list of soft critical skills required to become a successful marketer. Although we already established that soft skills are arguably more essential for a candidate (due to their inherent nature), that doesn’t make having fundamental, hard skills any less necessary.

Aspiring marketing professionals can build upon our previous blog entry by ensuring that the following are included in their skill set and on their LinkedIn profile, resume or cover letter.