Breaking into any industry can be challenging, and marketing is no exception. There is no denying that a career in this field is both exciting and “sexy,” but it is also incredibly complex and fast-paced. The factors that define a successful marketing career evolve continuously, and your skillset must evolve to stay on top of trends and ahead of the competition.

We get it – the list of things one needs to know to secure a digital marketing job can be overwhelming. A million things make up a genuinely gifted marketer, but one must have the right combination of soft and hard skills to stand out to potential employers. While the former is presumably most important (since these qualities are more inherent and difficult to teach), both are essential to showcase on a LinkedIn profile, resume, or cover letter.

The District Maven team lives and breathes all things marketing-related and is armed with first-hand knowledge of what it takes to be a superstar in this challenging and competitive industry. Regardless of whether you’re looking to start or advance your marketing career, mastery of the following list of skills will set you on the path to success.