As Instagram continues to emulate TikTok, the platform has made it clear that Reels is its top priority. After all, video is king, and TikTok is currently dominating the social landscape big time! In response, Meta, Instagram, and Facebook's parent company has taken note-- and intends to steer away the audiences flocking to the former Musicl.ly app by essentially adding it to Instagram.

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If this sounds familiar to you, Facebook did something similar in 2016 when it incorporated stories after a failed attempt to purchase SnapChat. While we don't believe that Instagram will completely steal TikTok's thunder, it's allowing its users the opportunity to get creative on the highly visual platform. This integration will also benefit businesses and allow them to market their products in a new and innovative way.