YouTube Marketing Done Right: What Every Video Needs To Generate Results

Content has always been king in the digital marketing world, and in 2022, there is no more regal form of content than videos. In addition to showcasing one's level of expertise and authority in a given subject, this form of media is potent in helping to create a personal connection with the audience.

Videos can be used in various ways for marketing for several reasons. Regardless of your purpose for creating this content, uploading and sharing it to YouTube is essential. Not only does this powerful social media site boast 2 billion logged-in monthly users (second only to Facebook), viewers are four times more likely to use YouTube over other streaming platforms to be informed or make a purchase decision. From an SEO perspective, it is also preferable to other video platforms, such as Vimeo, from an SEO perspective. As a vertical search engine of Google, content uploaded on YouTube is directly indexed into its results, giving one a more significant impact and a wider audience.
Content has always been king in the digital marketing world, and in 2022, there is no more regal form of content than videos. In addition to showcasing one's level of expertise and authority in a given subject, this form of media is potent in helping to create a personal connection with the audience.

Videos can be used in various ways for marketing for several reasons. Regardless of your purpose for creating this content, uploading and sharing it to YouTube is essential. Not only does this powerful social media site boast 2 billion logged-in monthly users (second only to Facebook), viewers are four times more likely to use YouTube over other streaming platforms to be informed or make a purchase decision. From an SEO perspective, it is also preferable to other video platforms, such as Vimeo, from an SEO perspective. As a vertical search engine of Google, content uploaded on YouTube is directly indexed into its results, giving one a more significant impact and a wider audience.

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There are many steps involved in creating, shooting, producing, and editing a stellar video, and marketing one on YouTube is no different. Ensure your content provides the most value to your digital efforts (and to your financial bottom line) by incorporating the following features into your next video.
There are many steps involved in creating, shooting, producing, and editing a stellar video, and marketing one on YouTube is no different. Ensure your content provides the most value to your digital efforts (and to your financial bottom line) by incorporating the following features into your next video.

SEO-Rich Video Titles & Descriptions

Since this platform is one of Google's vertical search engines, many of the same SEO rules apply to YouTube. It is crucial to optimize one's website for placement in Google's main search results, and it is equally as important to do the same on this platform.

The title and description one chooses when uploading a video to YouTube can distinguish between success and failure. These features are viewed by Google similarly to title tags and META descriptions on a website and, therefore, should be keyword-rich and created with SEO in mind.
Since this platform is one of Google's vertical search engines, many of the same SEO rules apply to YouTube. It is crucial to optimize one's website for placement in Google's main search results, and it is equally as important to do the same on this platform.

The title and description one chooses when uploading a video to YouTube can distinguish between success and failure. These features are viewed by Google similarly to title tags and META descriptions on a website and, therefore, should be keyword-rich and created with SEO in mind.

Intro Footage That Is Captivating & Branded

Getting an internet audience's attention isn't necessarily difficult. Keeping their attention, however, is a much different story. Roughly 20% of viewers will leave a video after only watching the first 10 seconds, which gives marketers a tiny window to make a significant impact.

Youtube videos that garner the most success are branded and captivating introductions. Getting straight to the point of the video and why it is crucial for the viewer will entice a person to continue watching and accept the content as truthful and trustworthy. Including branded material at the beginning of a video is a small but powerful touch that encourages the viewer to associate that same level of authority with your business. It also makes it much easier for someone to refer to your content later or share it with someone else.
Getting an internet audience's attention isn't necessarily difficult. Keeping their attention, however, is a much different story. Roughly 20% of viewers will leave a video after only watching the first 10 seconds, which gives marketers a tiny window to make a significant impact.

Youtube videos that garner the most success are branded and captivating introductions. Getting straight to the point of the video and why it is crucial for the viewer will entice a person to continue watching and accept the content as truthful and trustworthy. Including branded material at the beginning of a video is a small but powerful touch that encourages the viewer to associate that same level of authority with your business. It also makes it much easier for someone to refer to your content later or share it with someone else.

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Highlight Topics People Actually Want To See

Sure, you can share videos that discuss whatever comes to mind, but that doesn't mean you necessarily should. Content that doesn't feature newsworthy, locally-relevant, seasonal, or unique topics typically has the fewest number of views.

Having a hard time finding a subject for your next video? Checking out Popular On YouTube or YouTube Trending is a fantastic place to start. Both provide keen insight into what is popular right now and give a strategic boost to your brainstorming process.
Sure, you can share videos that discuss whatever comes to mind, but that doesn't mean you necessarily should. Content that doesn't feature newsworthy, locally-relevant, seasonal, or unique topics typically has the fewest number of views.

Having a hard time finding a subject for your next video? Checking out Popular On YouTube or YouTube Trending is a fantastic place to start. Both provide keen insight into what is popular right now and give a strategic boost to your brainstorming process.

Clear & Crisp Audio

Videos with stunning and excellent visuals will still fall flat if the content has poor sound quality. After all, the point of creating this type of media is to convey information or a solution to the audience. This is impossible if the video lacks clear and crisp audio that the viewer can easily hear and isn't distracting.
Videos with stunning and excellent visuals will still fall flat if the content has poor sound quality. After all, the point of creating this type of media is to convey information or a solution to the audience. This is impossible if the video lacks clear and crisp audio that the viewer can easily hear and isn't distracting.

A Specific Call To Action That Doesn't Take Forever To Appear

As we mentioned previously, people surfing the web don't have the best attention span. Not only is there an endless supply of new content to browse through, but we assume they have lives too. (But that's just our guess, of course.)

Because your audience will be limited on time, how and when you insert a call to action in your video is essential. The longer your content progresses, the more your engagement will decrease. As such, it is always wise to place clickable elements at the very beginning of your video, typically within the first few seconds. Likewise, it is equally essential that the call to action you choose is clear and specifically instructs the audience to do something. (Ideally, your "something" should be something that ultimately puts money in your pocket.)

Pro Tip: For those vloggers out there looking to grow your subscriber base, be sure to add this parameter to your URL: ?sub_confirmation=1. (So, for example, https://youtube.com/user/districtmaven?sub_confirmation=1.) This will add a tiny popup to your video that allows the viewer to subscribe to your channel.
As we mentioned previously, people surfing the web don't have the best attention span. Not only is there an endless supply of new content to browse through, but we assume they have lives too. (But that's just our guess, of course.)

Because your audience will be limited on time, how and when you insert a call to action in your video is essential. The longer your content progresses, the more your engagement will decrease. As such, it is always wise to place clickable elements at the very beginning of your video, typically within the first few seconds. Likewise, it is equally essential that the call to action you choose is clear and specifically instructs the audience to do something. (Ideally, your "something" should be something that ultimately puts money in your pocket.)

Pro Tip: For those vloggers out there looking to grow your subscriber base, be sure to add this parameter to your URL: ?sub_confirmation=1. (So, for example, https://youtube.com/user/districtmaven?sub_confirmation=1.) This will add a tiny popup to your video that allows the viewer to subscribe to your channel.

Get Your Audience Involved In The Conversation

Just because the content isn't streamed live doesn't mean viewers wouldn't appreciate being included in the discussion. Providing the audience with an opportunity to participate is good for your marketing efforts, both the human viewer and search engine alike. Asking direct questions and giving feedback or answers to comments will work to boost YouTube's engagement algorithm. It also creates a more personal connection between the viewer and your brand, and it shows you pay attention to your audience's thoughts and care about their opinion.
Just because the content isn't streamed live doesn't mean viewers wouldn't appreciate being included in the discussion. Providing the audience with an opportunity to participate is good for your marketing efforts, both the human viewer and search engine alike. Asking direct questions and giving feedback or answers to comments will work to boost YouTube's engagement algorithm. It also creates a more personal connection between the viewer and your brand, and it shows you pay attention to your audience's thoughts and care about their opinion.

A Promotional End Screen

Although the most significant emphasis on a video should be placed at the beginning, the end screen is still valuable in marketing real estate. YouTube allows users to use the last 20 seconds of a video for obvious promotional purposes. The "end screen" provides an excellent opportunity to reinforce your brand and link to its online entities, such as a business website or other social media profiles. This reminds users who made it through who you are and how to find new content from your company in the future. After all, the longer an audience stays connected with your brand, the more likely they are to become loyal, recurring customers.
Although the most significant emphasis on a video should be placed at the beginning, the end screen is still valuable in marketing real estate. YouTube allows users to use the last 20 seconds of a video for obvious promotional purposes. The "end screen" provides an excellent opportunity to reinforce your brand and link to its online entities, such as a business website or other social media profiles. This reminds users who made it through who you are and how to find new content from your company in the future. After all, the longer an audience stays connected with your brand, the more likely they are to become loyal, recurring customers.