Content has always been king in the digital marketing world, and in 2022, there is no more regal form of content than videos. In addition to showcasing one's level of expertise and authority in a given subject, this form of media is potent in helping to create a personal connection with the audience.

Videos can be used in various ways for marketing for several reasons. Regardless of your purpose for creating this content, uploading and sharing it to YouTube is essential. Not only does this powerful social media site boast 2 billion logged-in monthly users (second only to Facebook), viewers are four times more likely to use YouTube over other streaming platforms to be informed or make a purchase decision. From an SEO perspective, it is also preferable to other video platforms, such as Vimeo, from an SEO perspective. As a vertical search engine of Google, content uploaded on YouTube is directly indexed into its results, giving one a more significant impact and a wider audience.

There are many steps involved in creating, shooting, producing, and editing a stellar video, and marketing one on YouTube is no different. Ensure your content provides the most value to your digital efforts (and to your financial bottom line) by incorporating the following features into your next video.