Taking advantage of this low-cost, high visibility marketing tool is incredibly important for your store. One can list their products for free,, which will display your item names and prices to users before they even click on your website. Doing so ensures products are eligible to show up throughout all Google properties (including search, images, video, and shopping). Still, it has proven to show a higher return on investment as well. Visitors who click on Product Listing Ads (PLAs) are far more likely to make a purchase, as they have significantly more information than they would if they’d engaged with a standard, text-only ad. It is much easier to make a purchase decision when one already knows what the item looks like and how much it costs. It is also an excellent option for businesses that aren’t available on Amazon, which tends to yield a far lower level of customer loyalty than those attracted through Google’s results pages.

Despite its many benefits, many webmasters and business owners were initially apprehensive about setting their products up on Google Shopping. Traditionally, doing so has proven to be a particularly time-consuming process. Not only did it require one to manage their storefront both on their website and in Google Merchant Center, but it created several extra steps along the way should one want to create new listings, launch ad campaigns or seamlessly track performance.

WooCommerce’s new store extension eliminates many of these issues in just a few clicks. Retailers can easily sync their store with Google Shopping to list and manage products in real-time without having to go back and forth between dashboards. Although simply being included in Google’s shopping SERP is free to all, WooCommerce’s extension also allows one to create and control paid advertising campaigns. Their intuitive Smart Shopping tool tool takes the best of Google’s machine learning with bidding and placement trends to strategically display ads where they fit best, ultimately maximizing their conversion rate. Lastly, data tracking is a breeze thanks to their comprehensive campaign analytics tracking (which is also nicely placed in the store’s dashboard as well.)

Best of all: this newly released WooCommerce extension is free to use. But for those looking to give their website store more oomph within Google’s shopping results pages, below are a few premium plugins that will also help boost online sales:

WooCommerce's Product Feed
WooCommerce's Google Product Review Feed
Checkout Address Auto-Fill For WooCommerce