How Long Does SEO Actually Take To Start Working?

Well, well, well -- if this isn’t a loaded question. If you’ve found yourself wondering how long it will take for your SEO efforts to pay off, you’re not alone. The District Maven team is frequently asked about Google’s timeline, and we hate to tell you, the answer is less than satisfying.

When Google’s John Mueller was asked about this during the latest episode of Ask GoogleBot on YouTube, he responded, “it depends.” Annoyingly ambiguous, right?

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Mueller did elaborate on this, saying that new or updated content can take anywhere from a “few hours to several weeks” to start showing up in the search engine page results. (He estimates that “good” content will be identified and indexed within a week or so.) Remember, Google doesn’t index every piece of content, so publishing something on your website alone isn’t enough to guarantee its presence in the search engines. Furthermore, there is a significant difference between being “indexed” and actually “ranking” in the results pages -- just because it is finable doesn’t mean that it will be displayed prominently.

While there is no definite timeframe for when you will start seeing your pages in Google, things can be done to speed up the process. More often than not, content is primarily rejected or ignored by the search engines due to technical issues, quality concerns, or authority questions, all of which are entirely within the business owner or webmaster’s control.

Here are a few things you can do to jump-start the process:

Proper Server Management

Just like humans get annoyed when a website loads slowly, the search engines will too. Ensure that your server has sufficient resources to accommodate a reasonable number of requests in a time-efficient manner. (“Reasonable,” of course, is based on visits to your website in a given period.)

Keeping Your Website Architecture Clean & Organized

Navigating your website should be easy and seamless, both in terms of the user experience and overall organization. We typically like to think of it as a “Table Of Contents” that can show the user and search engines exactly how they are supposed to flow through your content and in what order its pages are meant to be digested.

Main navigation items are like “Chapters,” with subpages that are relevant to their specific information. These links should be displayed prominently as when Google can see that you are prioritizing such content, they will do so as well.

Likewise, avoid unnecessary URLs that aren’t adding value to your user’s search process or your company’s bottom line. If the search engines are wasting time crawling through meaningless links, there is a greater chance that they will miss important content that creates a higher level of trustworthiness.

Make Sure Google Knows You Have Shared Something New

Just published some fresh content? Make sure the search engines know about it by submitting a revised XML Sitemap. (For those who don’t know, a sitemap is essentially an index of your website’s pages.) This is one of the easiest ways to signal to Google that you have something new for them to check out.

Continue Producing High-Quality Content

Being able to understand a website’s architecture organizationally isn’t enough on its own. Google is steadily becoming more advanced in sifting through content and will prioritize crawling and indexing a website based on its quality level. Put simply, this means that one must continue to publish content that is not only relevant to the business or brand but is helpful to the user by either answering essential questions or providing crucial information.

Don't Forget Onpage Optimization

It goes without saying that we want the human user to understand what your website content is saying, but it matters that the search engines can as well. Without important on-page optimization features, Google will not understand what you’re trying to say and instead see a blank page. This makes website SEO components such as Title Tags, META Descriptions, and alt tags essential when improving indexing and ranking speed.

Still, looking for more clarity? Get all of the facts straight from Google by checking out John Mueller’s explanation on #AskGoogleBot in the video below.



Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

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Well, well, well -- if this isn’t a loaded question. If you’ve found yourself wondering how long it will take for your SEO efforts to pay off, you’re not alone. The District Maven team is frequently asked about Google’s timeline, and we hate to tell you, the answer is less than satisfying.

When Google’s John Mueller was asked about this during the latest episode of Ask GoogleBot on YouTube, he responded, “it depends.” Annoyingly ambiguous, right?

Image
Mueller did elaborate on this, saying that new or updated content can take anywhere from a “few hours to several weeks” to start showing up in the search engine page results. (He estimates that “good” content will be identified and indexed within a week or so.) Remember, Google doesn’t index every piece of content, so publishing something on your website alone isn’t enough to guarantee its presence in the search engines. Furthermore, there is a significant difference between being “indexed” and actually “ranking” in the results pages -- just because it is finable doesn’t mean that it will be displayed prominently.

While there is no definite timeframe for when you will start seeing your pages in Google, things can be done to speed up the process. More often than not, content is primarily rejected or ignored by the search engines due to technical issues, quality concerns, or authority questions, all of which are entirely within the business owner or webmaster’s control.

Here are a few things you can do to jump-start the process:

Proper Server Management

Just like humans get annoyed when a website loads slowly, the search engines will too. Ensure that your server has sufficient resources to accommodate a reasonable number of requests in a time-efficient manner. (“Reasonable,” of course, is based on visits to your website in a given period.)

Keeping Your Website Architecture Clean & Organized

Navigating your website should be easy and seamless, both in terms of the user experience and overall organization. We typically like to think of it as a “Table Of Contents” that can show the user and search engines exactly how they are supposed to flow through your content and in what order its pages are meant to be digested.

Main navigation items are like “Chapters,” with subpages that are relevant to their specific information. These links should be displayed prominently as when Google can see that you are prioritizing such content, they will do so as well.

Likewise, avoid unnecessary URLs that aren’t adding value to your user’s search process or your company’s bottom line. If the search engines are wasting time crawling through meaningless links, there is a greater chance that they will miss important content that creates a higher level of trustworthiness.

Make Sure Google Knows You Have Shared Something New

Just published some fresh content? Make sure the search engines know about it by submitting a revised XML Sitemap. (For those who don’t know, a sitemap is essentially an index of your website’s pages.) This is one of the easiest ways to signal to Google that you have something new for them to check out.

Continue Producing High-Quality Content

Being able to understand a website’s architecture organizationally isn’t enough on its own. Google is steadily becoming more advanced in sifting through content and will prioritize crawling and indexing a website based on its quality level. Put simply, this means that one must continue to publish content that is not only relevant to the business or brand but is helpful to the user by either answering essential questions or providing crucial information.

Don't Forget Onpage Optimization

It goes without saying that we want the human user to understand what your website content is saying, but it matters that the search engines can as well. Without important on-page optimization features, Google will not understand what you’re trying to say and instead see a blank page. This makes website SEO components such as Title Tags, META Descriptions, and alt tags essential when improving indexing and ranking speed.

Still, looking for more clarity? Get all of the facts straight from Google by checking out John Mueller’s explanation on #AskGoogleBot in the video below.



Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram



Recent Projects


Request A Quote


Contact BasicsStep 1 of 3