Recently, Adam Mosseri, the head of Instagram, announced
that the platform would follow in Youtube and Tiktok's lead and move toward being a video-focused app. Insisting that their first priority will always be helping creators monetize their unique content, the transformation into a video-focused platform is an attempt to "keep users entertained" while also keeping up with competing social media networks.
"We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video," Mosseri explained. "And so you’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”Video we all know is king... but is this the right move for Instagram?
As you probably guessed, the District Maven team has a hot take on the subject: Instagram is making a major mistake. The initial beauty of Instagram was its gallery-like appeal. After all, it was founded to be a photosharing app-- not video.
In our opinion, this move could hinder IG. They should be focusing on making the photosharing aspects of the app better and looking at what their real problems are: Facebook and the algorithm. They will lose out on the demographics they are trying to attain due to the app's high commerce push and the algorithm's nature to slow down organic engagement.
In competing with TikTok (an uphill battle… yikes) and YouTube (a competition they will never win), IG is posing itself to lose all authenticity and has zeroed in on being the copycat app— instead of picking one thing and being good at that. Still trying to make sense of what Instagram's transformation beyond photo-sharing means for your business or brand? Our team can help guide you through both platform and algorithm changes, developing creative content
guaranteed to help your company stand out from the competition. Get started by requesting a consultation with our elite marketing agency by clicking here