Fake Review Scams Cause Google To File Lawsuit
June 23, 2023 | 3:27 pmFake Review Scams Cause Google To File Lawsuit
June 23, 2023 | 3:27 pmFake Review Scams Cause Google To File Lawsuit
June 23, 2023 | 3:27 pmFake Review Scams Cause Google To File Lawsuit
June 23, 2023 | 3:27 pmForgive me, but I'm going to start this post with a blanket, over-arching statement: pretty much everyone in the modern world has interacted with, or at least seen, fake accounts someplace online. The existence of spammy users online isn't surprising. However, you may be shocked to learn that there is an astronomical number of them out there.
A report from Internet Policy Review reports that there were 17.6 billion fake accounts on social media in 2021, but these networks aren't alone. Google removed over 7 million fake Business Profiles in that same year.
Apparently, this drastic action by the search engine giant wasn't enough to combat the problem. Earlier this month, Google filed a lawsuit to discourage scammers from using their properties (i.e. Google Business Profiles and Maps) to publish fictitious companies and bogus reviews. According to their blog, the move was in response to "bad actors" who posted "more than 350 fraudulent Business Profiles and tried to bolster them with 14,000 fake reviews." (For those who are interested, you can read the entire court document here.)
This isn't entirely a new or surprising move for Google (as they've filed several lawsuits related to search in the past), but it is certainly one that businesses and brands will appreciate since it phony reviews have been problematic for years.
The District Maven marketing team will actively monitor the story as it unfolds. Stay tuned and check our blog often to get the latest update!
Forgive me, but I'm going to start this post with a blanket, over-arching statement: pretty much everyone in the modern world has interacted with, or at least seen, fake accounts someplace online. The existence of spammy users online isn't surprising. However, you may be shocked to learn that there is an astronomical number of them out there.
A report from Internet Policy Review reports that there were 17.6 billion fake accounts on social media in 2021, but these networks aren't alone. Google removed over 7 million fake Business Profiles in that same year.
Apparently, this drastic action by the search engine giant wasn't enough to combat the problem. Earlier this month, Google filed a lawsuit to discourage scammers from using their properties (i.e. Google Business Profiles and Maps) to publish fictitious companies and bogus reviews. According to their blog, the move was in response to "bad actors" who posted "more than 350 fraudulent Business Profiles and tried to bolster them with 14,000 fake reviews." (For those who are interested, you can read the entire court document here.)
This isn't entirely a new or surprising move for Google (as they've filed several lawsuits related to search in the past), but it is certainly one that businesses and brands will appreciate since it phony reviews have been problematic for years.
The District Maven marketing team will actively monitor the story as it unfolds. Stay tuned and check our blog often to get the latest update!
Forgive me, but I'm going to start this post with a blanket, over-arching statement: pretty much everyone in the modern world has interacted with, or at least seen, fake accounts someplace online. The existence of spammy users online isn't surprising. However, you may be shocked to learn that there is an astronomical number of them out there.
A report from Internet Policy Review reports that there were 17.6 billion fake accounts on social media in 2021, but these networks aren't alone. Google removed over 7 million fake Business Profiles in that same year.
Apparently, this drastic action by the search engine giant wasn't enough to combat the problem. Earlier this month, Google filed a lawsuit to discourage scammers from using their properties (i.e. Google Business Profiles and Maps) to publish fictitious companies and bogus reviews. According to their blog, the move was in response to "bad actors" who posted "more than 350 fraudulent Business Profiles and tried to bolster them with 14,000 fake reviews." (For those who are interested, you can read the entire court document here.)
This isn't entirely a new or surprising move for Google (as they've filed several lawsuits related to search in the past), but it is certainly one that businesses and brands will appreciate since it phony reviews have been problematic for years.
The District Maven marketing team will actively monitor the story as it unfolds. Stay tuned and check our blog often to get the latest update!
Forgive me, but I'm going to start this post with a blanket, over-arching statement: pretty much everyone in the modern world has interacted with, or at least seen, fake accounts someplace online. The existence of spammy users online isn't surprising. However, you may be shocked to learn that there is an astronomical number of them out there.
A report from Internet Policy Review reports that there were 17.6 billion fake accounts on social media in 2021, but these networks aren't alone. Google removed over 7 million fake Business Profiles in that same year.
Apparently, this drastic action by the search engine giant wasn't enough to combat the problem. Earlier this month, Google filed a lawsuit to discourage scammers from using their properties (i.e. Google Business Profiles and Maps) to publish fictitious companies and bogus reviews. According to their blog, the move was in response to "bad actors" who posted "more than 350 fraudulent Business Profiles and tried to bolster them with 14,000 fake reviews." (For those who are interested, you can read the entire court document here.)
This isn't entirely a new or surprising move for Google (as they've filed several lawsuits related to search in the past), but it is certainly one that businesses and brands will appreciate since it phony reviews have been problematic for years.
The District Maven marketing team will actively monitor the story as it unfolds. Stay tuned and check our blog often to get the latest update!