YouTube Is The Hot Spot For Content Creators, Giving Brands The Biggest ROI
June 6, 2023 | 4:59 pmYouTube Is The Hot Spot For Content Creators, Giving Brands The Biggest ROI
June 6, 2023 | 4:59 pmYouTube Is The Hot Spot For Content Creators, Giving Brands The Biggest ROI
June 6, 2023 | 4:59 pmYouTube Is The Hot Spot For Content Creators, Giving Brands The Biggest ROI
June 6, 2023 | 4:59 pmAs social media platforms continue to grow, it seems like one cannot turn around (or open any app) without being bombarded random content – specifically, from "influencers" that may or may not be on your follow list.
The District Maven team hates to burst your bubble, but we recommend getting used to this. While influencer culture is here to stay regardless of what social media network you're surfing, we expect the impact of YouTube content creators to grow significantly in the upcoming months. Our reasoning is simple: one only has to follow the money.
According to a newly released survey from Aspire, YouTube is where influencers actually earn the most money. Roughly 6% of creators earned more than $10,001 monthly on YouTube through content and brand partnerships. This may not seem like much, but the different is huge compared to Instagram (3%) and TikTok (2%).
While collaborating with YouTube is pricier for content creators, the platform's high engagement metrics more than make up for it. Brands receive a 50% engagement rate on YouTube on average, which is significantly higher than any other platform. (In case you were curious, TikTok and Instagram have engagement rates lower than 4% – OUCH!)
Why Should Businesses & Brands Care?Even if you're not a part of the "influencer" culture, this is still good information for business owners and brands to keep in mind. Working with content creators can provide a huge boost to your digital marketing efforts, and also comes with a price tag attached. Using the results from this survey as a guide, it appears that YouTube presently offers the greatest ROI for influencer content.
As social media platforms continue to grow, it seems like one cannot turn around (or open any app) without being bombarded random content – specifically, from "influencers" that may or may not be on your follow list.
The District Maven team hates to burst your bubble, but we recommend getting used to this. While influencer culture is here to stay regardless of what social media network you're surfing, we expect the impact of YouTube content creators to grow significantly in the upcoming months. Our reasoning is simple: one only has to follow the money.
According to a newly released survey from Aspire, YouTube is where influencers actually earn the most money. Roughly 6% of creators earned more than $10,001 monthly on YouTube through content and brand partnerships. This may not seem like much, but the different is huge compared to Instagram (3%) and TikTok (2%).
While collaborating with YouTube is pricier for content creators, the platform's high engagement metrics more than make up for it. Brands receive a 50% engagement rate on YouTube on average, which is significantly higher than any other platform. (In case you were curious, TikTok and Instagram have engagement rates lower than 4% – OUCH!)
Why Should Businesses & Brands Care?Even if you're not a part of the "influencer" culture, this is still good information for business owners and brands to keep in mind. Working with content creators can provide a huge boost to your digital marketing efforts, and also comes with a price tag attached. Using the results from this survey as a guide, it appears that YouTube presently offers the greatest ROI for influencer content.
As social media platforms continue to grow, it seems like one cannot turn around (or open any app) without being bombarded random content – specifically, from "influencers" that may or may not be on your follow list.
The District Maven team hates to burst your bubble, but we recommend getting used to this. While influencer culture is here to stay regardless of what social media network you're surfing, we expect the impact of YouTube content creators to grow significantly in the upcoming months. Our reasoning is simple: one only has to follow the money.
According to a newly released survey from Aspire, YouTube is where influencers actually earn the most money. Roughly 6% of creators earned more than $10,001 monthly on YouTube through content and brand partnerships. This may not seem like much, but the different is huge compared to Instagram (3%) and TikTok (2%).
While collaborating with YouTube is pricier for content creators, the platform's high engagement metrics more than make up for it. Brands receive a 50% engagement rate on YouTube on average, which is significantly higher than any other platform. (In case you were curious, TikTok and Instagram have engagement rates lower than 4% – OUCH!)
Why Should Businesses & Brands Care?Even if you're not a part of the "influencer" culture, this is still good information for business owners and brands to keep in mind. Working with content creators can provide a huge boost to your digital marketing efforts, and also comes with a price tag attached. Using the results from this survey as a guide, it appears that YouTube presently offers the greatest ROI for influencer content.
As social media platforms continue to grow, it seems like one cannot turn around (or open any app) without being bombarded random content – specifically, from "influencers" that may or may not be on your follow list.
The District Maven team hates to burst your bubble, but we recommend getting used to this. While influencer culture is here to stay regardless of what social media network you're surfing, we expect the impact of YouTube content creators to grow significantly in the upcoming months. Our reasoning is simple: one only has to follow the money.
According to a newly released survey from Aspire, YouTube is where influencers actually earn the most money. Roughly 6% of creators earned more than $10,001 monthly on YouTube through content and brand partnerships. This may not seem like much, but the different is huge compared to Instagram (3%) and TikTok (2%).
While collaborating with YouTube is pricier for content creators, the platform's high engagement metrics more than make up for it. Brands receive a 50% engagement rate on YouTube on average, which is significantly higher than any other platform. (In case you were curious, TikTok and Instagram have engagement rates lower than 4% – OUCH!)
Why Should Businesses & Brands Care?Even if you're not a part of the "influencer" culture, this is still good information for business owners and brands to keep in mind. Working with content creators can provide a huge boost to your digital marketing efforts, and also comes with a price tag attached. Using the results from this survey as a guide, it appears that YouTube presently offers the greatest ROI for influencer content.