As seasoned marketing professionals, we know all too well how precious one's promotional budget is. We're fans of saving money just as much as the next person, but the key to digital success is knowing when and where to spend your marketing dollars.

After selecting the right creative agency to collaborate with, the next key investment a business owner should make is in their brand photography. In addition to being an important part of establishing your company's visual identity, it differentiates your business from competitors, heightens audience awareness and enhances the perception of your level of quality and professionalism.

Most importantly, content captured during these shoots can be used in a seemingly endless number of ways, including:

-Website Design
-Social Media
-Paid Digital Campaigns
-Email Marketing Templates
-Brand Assets & Documents
-Print Advertisements
-Live Events & Webinars

(And take our word for it, that is just a small list too!)

We admit it: even once you've decided to proceed and found the right photographer, preparing for an upcoming shoot can be stressful, especially for beginners. First-timers can handle the pressure like a seasoned veteran by checking out District Maven's Ultimate Guide To Brand Photoshoots handbook and guide. Read below and follow along for upcoming posts that break down the ins and outs of making the most of your upcoming photoshoot for your business or brand.

Brand Photoshoots 101: What Do I Do First?
We hate to be Debbie Downers, but before we dive headfirst into the glitz and glamour of brand photoshoots, quite a few things must happen first.