Were Your September 2022 Website Analytics Less Than Stellar? Google Is Likely The One To Blame

Few things matter more to a marketing team than data. One could go so far to say that we live for digital analytics. (In the professional sense, of course.) The value of this information cannot be understated. In fact, the more metrics marketers can get their hands on, the better. Looking at the data not only shows how well a marketing campaign is performing, but how it can be improved upon as well.

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But just because this data is important, doesn’t mean it is always positive. Sure, everyone only wants to see green metric comparisons anytime they review their Google Analytics account – but truthfully it isn’t realistic, and that is something every marketer should be prepared for. (That’s why District Maven always takes the time to educate our clients on the ins and outs of data tracking from day one!) In most scenarios, negative trends witnessed over time are typically indicative of something on your website that is performing poorly. To those who saw a decrease in their website’s traffic in September 2022, wipe that sweat from your brow and fear not – this time, it is likely Google’s fault.

They recently announced on their blog that the Google Search Console had a data logging issue on September 21, 2022. They provided the following explanation:

“Due to a logging error, sites may see a small drop in data for this day. This is a logging issue only; it does not reflect changes in search performance or user behavior. We hope to replace most of the missing data soon.”

In plain English, their self-admitted logging issue can account for abnormal dips in traffic seen for your website in September 2022. This is essentially a golden ticket for nerve-wracked marketers who have to explain negative metrics to clients or business owners that worry their digital strategy isn’t working. So sit back and relax, because for once Google is taking one for the team.
Few things matter more to a marketing team than data. One could go so far to say that we live for digital analytics. (In the professional sense, of course.) The value of this information cannot be understated. In fact, the more metrics marketers can get their hands on, the better. Looking at the data not only shows how well a marketing campaign is performing, but how it can be improved upon as well.

Image
But just because this data is important, doesn’t mean it is always positive. Sure, everyone only wants to see green metric comparisons anytime they review their Google Analytics account – but truthfully it isn’t realistic, and that is something every marketer should be prepared for. (That’s why District Maven always takes the time to educate our clients on the ins and outs of data tracking from day one!) In most scenarios, negative trends witnessed over time are typically indicative of something on your website that is performing poorly. To those who saw a decrease in their website’s traffic in September 2022, wipe that sweat from your brow and fear not – this time, it is likely Google’s fault.

They recently announced on their blog that the Google Search Console had a data logging issue on September 21, 2022. They provided the following explanation:

“Due to a logging error, sites may see a small drop in data for this day. This is a logging issue only; it does not reflect changes in search performance or user behavior. We hope to replace most of the missing data soon.”

In plain English, their self-admitted logging issue can account for abnormal dips in traffic seen for your website in September 2022. This is essentially a golden ticket for nerve-wracked marketers who have to explain negative metrics to clients or business owners that worry their digital strategy isn’t working. So sit back and relax, because for once Google is taking one for the team.