Google Rolls Out Another Algorithm Update, Targets Link Spam

The devil may work hard, but Google works harder. The search engine giant has released numerous important algorithm updates over the last few months, and they all have the same goal: to continually provide accurate, trustworthy results that are customized for the user and they actually want to see.

Their latest algorithm update follows this trend as well, expanding on similar rollouts from last year. Google officially announced on October 19, 2022, their newest algorithm update that directly targets link spam. Although the powers that be rarely give specific details when it comes to spam updates, the overall goal is always to return high quality search results.

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Don’t worry, though. Google maintains that it is pretty hard to be guilty of spam (according to their own definition), without knowing about it. Most often, the most egregious offenders are low-quality or phishing sites that entice a person to enter important, private information or download malicious malware. These are the types of sites that Google is targeting here.

However, that doesn’t mean you should neglect looking for spam on your business or brand website. Even webmasters that strictly follow Google’s best practices and guidelines can be susceptible to spam without even knowing it. When reviewing your analytics for October, 2022, keep an eye out for any unexplained or sudden drop in rankings. If you notice a negative trend in your data, it would be a good idea to start combing your website’s code to ensure you are not the victim of a spam attack.
The devil may work hard, but Google works harder. The search engine giant has released numerous important algorithm updates over the last few months, and they all have the same goal: to continually provide accurate, trustworthy results that are customized for the user and they actually want to see.

Their latest algorithm update follows this trend as well, expanding on similar rollouts from last year. Google officially announced on October 19, 2022, their newest algorithm update that directly targets link spam. Although the powers that be rarely give specific details when it comes to spam updates, the overall goal is always to return high quality search results.

Image
Don’t worry, though. Google maintains that it is pretty hard to be guilty of spam (according to their own definition), without knowing about it. Most often, the most egregious offenders are low-quality or phishing sites that entice a person to enter important, private information or download malicious malware. These are the types of sites that Google is targeting here.

However, that doesn’t mean you should neglect looking for spam on your business or brand website. Even webmasters that strictly follow Google’s best practices and guidelines can be susceptible to spam without even knowing it. When reviewing your analytics for October, 2022, keep an eye out for any unexplained or sudden drop in rankings. If you notice a negative trend in your data, it would be a good idea to start combing your website’s code to ensure you are not the victim of a spam attack.