Google’s Helpful Content Algorithm Update: What You Need To Know
September 7, 2022 | 6:11 pmGoogle’s Helpful Content Algorithm Update: What You Need To Know
September 7, 2022 | 6:11 pmGoogle’s Helpful Content Algorithm Update: What You Need To Know
September 7, 2022 | 6:11 pmGoogle’s Helpful Content Algorithm Update: What You Need To Know
September 7, 2022 | 6:11 pmJust as the season's change and trends come and go, Google is also in a constant state of evolution. The search engine giant has released so many platform transformations and search algorithm updates in recent years that it can be difficult for even the expert marketer or developer to keep up.
However, no matter what major modifications Google makes, its objective will always remain the same: to deliver the best, most reliable search results that users want to see before they even know they want to see them. This overall goal has been at the core of every major platform change since the stone ages of digital marketing (circa 2006) – and Google’s Helpful Content Update is no exception.
Just as before, the recently announced algorithm change specifically “aims to better reward content where visitors feel they’ve had a satisfying experience.” In plain English, this means that a business or brand’s digital presence should be designed for the human first and foremost. While they admit that SEO rules are still important to include, Google is not willing to budge regarding the type of content they value – and digital work that is clearly created for the search engines alone will never cut it.
The devil may work fast, but Mark Zuckerberg and the folks over at Instagram work faster. Thanks to their ongoing battle to remain relevant and keep up with competitors like TikTok, the platform has recently focused on expanding the app’s capabilities – both for the average user and potential advertisers alike.
Sure, pinpointing what exactly makes content “helpful” can be somewhat subjective and difficult to define. Despite never being folks who like to give the answers away, Google does offer some insight in a recent post on their developer's blog. Since most of the language will sound completely foreign to a novice, the District Maven team is here to help break down for the average small business owner or webmaster.
Where Should I Begin?
What Type Of Content Should I Avoid?
This certainly isn’t the first algorithm content-based algorithm update Google has implemented, and it definitely won’t be their last. Their search engine indexing is likely to continue doubling down on their user intent philosophy, making it even more important that businesses and brands rethink their content marketing now. The District Maven team is here to help you get started. Learn more about our marketing services or request a quote from our team of creative professionals by clicking here.
Just as the season's change and trends come and go, Google is also in a constant state of evolution. The search engine giant has released so many platform transformations and search algorithm updates in recent years that it can be difficult for even the expert marketer or developer to keep up.
However, no matter what major modifications Google makes, its objective will always remain the same: to deliver the best, most reliable search results that users want to see before they even know they want to see them. This overall goal has been at the core of every major platform change since the stone ages of digital marketing (circa 2006) – and Google’s Helpful Content Update is no exception.
Just as before, the recently announced algorithm change specifically “aims to better reward content where visitors feel they’ve had a satisfying experience.” In plain English, this means that a business or brand’s digital presence should be designed for the human first and foremost. While they admit that SEO rules are still important to include, Google is not willing to budge regarding the type of content they value – and digital work that is clearly created for the search engines alone will never cut it.
The devil may work fast, but Mark Zuckerberg and the folks over at Instagram work faster. Thanks to their ongoing battle to remain relevant and keep up with competitors like TikTok, the platform has recently focused on expanding the app’s capabilities – both for the average user and potential advertisers alike.
Sure, pinpointing what exactly makes content “helpful” can be somewhat subjective and difficult to define. Despite never being folks who like to give the answers away, Google does offer some insight in a recent post on their developer's blog. Since most of the language will sound completely foreign to a novice, the District Maven team is here to help break down for the average small business owner or webmaster.
Where Should I Begin?
What Type Of Content Should I Avoid?
This certainly isn’t the first algorithm content-based algorithm update Google has implemented, and it definitely won’t be their last. Their search engine indexing is likely to continue doubling down on their user intent philosophy, making it even more important that businesses and brands rethink their content marketing now. The District Maven team is here to help you get started. Learn more about our marketing services or request a quote from our team of creative professionals by clicking here.
Just as the season's change and trends come and go, Google is also in a constant state of evolution. The search engine giant has released so many platform transformations and search algorithm updates in recent years that it can be difficult for even the expert marketer or developer to keep up.
However, no matter what major modifications Google makes, its objective will always remain the same: to deliver the best, most reliable search results that users want to see before they even know they want to see them. This overall goal has been at the core of every major platform change since the stone ages of digital marketing (circa 2006) – and Google’s Helpful Content Update is no exception.
Just as before, the recently announced algorithm change specifically “aims to better reward content where visitors feel they’ve had a satisfying experience.” In plain English, this means that a business or brand’s digital presence should be designed for the human first and foremost. While they admit that SEO rules are still important to include, Google is not willing to budge regarding the type of content they value – and digital work that is clearly created for the search engines alone will never cut it.
The devil may work fast, but Mark Zuckerberg and the folks over at Instagram work faster. Thanks to their ongoing battle to remain relevant and keep up with competitors like TikTok, the platform has recently focused on expanding the app’s capabilities – both for the average user and potential advertisers alike.
Sure, pinpointing what exactly makes content “helpful” can be somewhat subjective and difficult to define. Despite never being folks who like to give the answers away, Google does offer some insight in a recent post on their developer's blog. Since most of the language will sound completely foreign to a novice, the District Maven team is here to help break down for the average small business owner or webmaster.
Where Should I Begin?
What Type Of Content Should I Avoid?
This certainly isn’t the first algorithm content-based algorithm update Google has implemented, and it definitely won’t be their last. Their search engine indexing is likely to continue doubling down on their user intent philosophy, making it even more important that businesses and brands rethink their content marketing now. The District Maven team is here to help you get started. Learn more about our marketing services or request a quote from our team of creative professionals by clicking here.
Just as the season's change and trends come and go, Google is also in a constant state of evolution. The search engine giant has released so many platform transformations and search algorithm updates in recent years that it can be difficult for even the expert marketer or developer to keep up.
However, no matter what major modifications Google makes, its objective will always remain the same: to deliver the best, most reliable search results that users want to see before they even know they want to see them. This overall goal has been at the core of every major platform change since the stone ages of digital marketing (circa 2006) – and Google’s Helpful Content Update is no exception.
Just as before, the recently announced algorithm change specifically “aims to better reward content where visitors feel they’ve had a satisfying experience.” In plain English, this means that a business or brand’s digital presence should be designed for the human first and foremost. While they admit that SEO rules are still important to include, Google is not willing to budge regarding the type of content they value – and digital work that is clearly created for the search engines alone will never cut it.
The devil may work fast, but Mark Zuckerberg and the folks over at Instagram work faster. Thanks to their ongoing battle to remain relevant and keep up with competitors like TikTok, the platform has recently focused on expanding the app’s capabilities – both for the average user and potential advertisers alike.
Sure, pinpointing what exactly makes content “helpful” can be somewhat subjective and difficult to define. Despite never being folks who like to give the answers away, Google does offer some insight in a recent post on their developer's blog. Since most of the language will sound completely foreign to a novice, the District Maven team is here to help break down for the average small business owner or webmaster.
Where Should I Begin?
What Content Should I Avoid?
This certainly isn’t the first algorithm content-based algorithm update Google has implemented, and it definitely won’t be their last. Their search engine indexing is likely to continue doubling down on their user intent philosophy, making it even more important that businesses and brands rethink their content marketing now. The District Maven team is here to help you get started. Learn more about our marketing services or request a quote from our team of creative professionals by clicking here.