Of all the topics discussed on this blog, perhaps the most consistent theme is about Google’s ultimate quest to continually provide only the best, most accurate information to its searchers. This is something they commit to fully, applying this to every facet of their operation – and Google Business Profiles are no exception.

And the team at Google has been busy working towards that goal, too. According to a recent report from the search engine giant disclosed that they removed more than seven million phone business profiles last year alone. Google also implemented measures to prevent these types of fake profiles from being created in the first place. By their own estimation, these efforts stopped “tens of millions” of bogus profiles from being created as well as disabled more than a million user accounts they felt were shady.

While this may sound like a lot, remember that confirming and maintaining legitimacy of information is an absolutely enormous undertaking. Google receives over 20 million new contributions daily to their Maps platform alone, making the task of verifying the user-submitted content increasingly difficult.

Nonetheless, they’re certainly up for the challenge. Utilizing a complex blend of human operation and machine learning, Google maintains that it identifies the vast majority of fraudulent or abusive content before it ever goes live in Maps or the search results pages.

As these numbers continue to rise, it will be interesting to watch how Google’s team tackles sifting through a growing amount of content while also integrating it into their evolving platforms and staying true to their ultimate mantra of accuracy and trustworthiness. There is no doubt that how they proceed in this regard will dictate the SEO strategies and techniques implemented in the months and years ahead.