The world is littered with thousands of Agencies that offer SEO. The average business owner can find themselves a little flustered, without knowing where to start–– but that doesn’t have to be the case if you know what you’re looking for in an SEO agency.

First, you want to work with an experienced team. When looking at a specific agency, take in to account how they sell you on their product. A successful SEO agency will not try to set you up with their CEO; they will have an understanding of the agency’s day-to-day. Agencies should also have demonstrated success stories to back them up and will be able to demonstrate the tools and approach they would use with your organization.

Second, you’ll want to work with a team that has proven experience throughout and has part of their regular team in the sales process. When an SEO agency is integrated, they are all experts— on every subject matter, with everyone having expertise on their contextual link building or technical audits.

A clear indicator that an SEO agency knows what they’re doing is their transparency. We like the term “Breadcrumbs”, at District Maven–– meaning you can evaluate their scope of work; they are straightforward with where you can find it. Here are a couple of red flags to look at when an agency is presenting their work: 

• Gimmicks or anything that looks like a bunch of SEO buzz phrases strung together without a greater strategy presented. 
• That there is a bottom line and outcome to what they are promising— there is no wishy-washy language. You want an agency that will not only demonstrate a proven track record but one that will also present a strategy on how to get you to meet your goals. 
• They have a process, you do not want to go with a company that does not have a comprehensive explanation of the strategy or how it will be applied to your business.

Other vital factors to consider when searching for an SEO agency is proof that the strategy they set in place will make you money. You want an agency that will take your data, goals, your current conversion rates to build a strategic plan that will ensure ROI. Do not choose an agency that does not provide you a clear path to ROI in their projections. 

Finally, you want to work with a company that has a proven track record, with customers that sing their praises, customers that will have left that agency with specific, honest, and verified reviews–– beware of any agency that does not have legitimate reviews. Or call us, we can always tell when an SEO Agency, such as ourselves, is legitimate in what they do.