When chatting about web design recently, I’ve found myself fielding a lot of questions about content management systems (CMS) — specifically, if WordPress websites are worth the time and cost investment or whether websites made on an all-in-one builder like Squarespace, Wix or Weebly are really that bad.

For those with a small budget, even less experience or just trying to get their feed wet in the wild world of web development, these programs can be awfully attractive beginner options. I’ll be honest, however: every time someone tells me that they’re using (or planning on using) one of these programs to build their business website, I always shudder. Setup is simple and cheap on these “cheater” sites, but they significantly limit the ability to execute effective marketing campaigns, keep up with technological trends or build a foundation for future growth. For those truly serious about creating a substantial brand and effective ongoing marketing campaigns, WordPress is the only content management system worth a lick of salt. (Or, a press of your mouse.)

Despite a slightly steeper learning curve and more frequent Webmaster attention, the long-term benefits of WordPress far outweigh any other CMS. (I’m such a big fan that I’ll even put my company’s product where my mouth is — every one of District Maven’s website design projects are responsive pages created in WordPress!)