Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
April 29, 2018 | 7:24 pmWhy Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
April 29, 2018 | 7:24 pmWhy Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
April 29, 2018 | 7:24 pmWhy Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
April 29, 2018 | 7:24 pm[Featured image via]Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
As a fellow business owner, I can easily relate to the many challenges she faces on the show. Busy schedules, lack of sleep, minimal opportunities for date night -- these are all common, required sacrifices to becoming a successful entrepreneur. While I absolutely respect the way Kristin handles the seemingly never-ending laundry list of problems encountered while opening her Nashville-based Uncommon James storefront, it is undeniable that her "core staff" is her biggest Achilles' heel. This is most readily apparent when looking at her digital marketing team. Cavallari's Social Media Director and token redhead, Shannon Ford, is super cute, has flawless hair and looks like someone I'd shoot tequila with at happy hour, but I would be very apprehensive in hiring her. Over the last decade, I've found that employees who act similarly to Ford are toxic to the company culture and significantly stunt business growth as well.
[Above image via]Her blatant ineptitude displayed throughout the entire first season of Very Cavallari was an all-too-real reminder of how difficult it is to find and hire the right team members. Just because one posts a few pictures or videos and can say the word "brand" doesn't mean they understand the first thing about marketing one online or building the business processes behind it. While the journey is definitely a marathon based on growth rather than a sprint founded on followers, aspiring digital marketers would be wise to pay attention to Ford's behavior as an example of what NOT to do when looking to find or keep a job. Surely, Shannon's bad work stands out most to me because I own a marketing company, but here are some of the biggest reasons why she is an employers' nightmare:
Her Professionalism & Communication Skills Are Weak At Best
She Never Really Lives Up To Her Job Title
Her Skill Set Is Neither Advanced, Nor Diverse
She Literally Has The Worst Attitude Of All Time
[Featured image via]Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
As a fellow business owner, I can easily relate to the many challenges she faces on the show. Busy schedules, lack of sleep, minimal opportunities for date night -- these are all common, required sacrifices to becoming a successful entrepreneur. While I absolutely respect the way Kristin handles the seemingly never-ending laundry list of problems encountered while opening her Nashville-based Uncommon James storefront, it is undeniable that her "core staff" is her biggest Achilles' heel. This is most readily apparent when looking at her digital marketing team. Cavallari's Social Media Director and token redhead, Shannon Ford, is super cute, has flawless hair and looks like someone I'd shoot tequila with at happy hour, but I would be very apprehensive in hiring her. Over the last decade, I've found that employees who act similarly to Ford are toxic to the company culture and significantly stunt business growth as well.
[Above image via]Her blatant ineptitude displayed throughout the entire first season of Very Cavallari was an all-too-real reminder of how difficult it is to find and hire the right team members. Just because one posts a few pictures or videos and can say the word "brand" doesn't mean they understand the first thing about marketing one online or building the business processes behind it. While the journey is definitely a marathon based on growth rather than a sprint founded on followers, aspiring digital marketers would be wise to pay attention to Ford's behavior as an example of what NOT to do when looking to find or keep a job. Surely, Shannon's bad work stands out most to me because I own a marketing company, but here are some of the biggest reasons why she is an employers' nightmare:
Her Professionalism & Communication Skills Are Weak At Best
She Never Really Lives Up To Her Job Title
Her Skill Set Is Neither Advanced, Nor Diverse
She Literally Has The Worst Attitude Of All Time
[Featured image via]Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
As a fellow business owner, I can easily relate to the many challenges she faces on the show. Busy schedules, lack of sleep, minimal opportunities for date night -- these are all common, required sacrifices to becoming a successful entrepreneur. While I absolutely respect the way Kristin handles the seemingly never-ending laundry list of problems encountered while opening her Nashville-based Uncommon James storefront, it is undeniable that her "core staff" is her biggest Achilles' heel. This is most readily apparent when looking at her digital marketing team. Cavallari's Social Media Director and token redhead, Shannon Ford, is super cute, has flawless hair and looks like someone I'd shoot tequila with at happy hour, but I would be very apprehensive in hiring her. Over the last decade, I've found that employees who act similarly to Ford are toxic to the company culture and significantly stunt business growth as well.
[Above image via]Her blatant ineptitude displayed throughout the entire first season of Very Cavallari was an all-too-real reminder of how difficult it is to find and hire the right team members. Just because one posts a few pictures or videos and can say the word "brand" doesn't mean they understand the first thing about marketing one online or building the business processes behind it. While the journey is definitely a marathon based on growth rather than a sprint founded on followers, aspiring digital marketers would be wise to pay attention to Ford's behavior as an example of what NOT to do when looking to find or keep a job. Surely, Shannon's bad work stands out most to me because I own a marketing company, but here are some of the biggest reasons why she is an employers' nightmare:
Her Professionalism & Communication Skills Are Weak At Best
She Never Really Lives Up To Her Job Title
Her Skill Set Is Neither Advanced, Nor Diverse
She Literally Has The Worst Attitude Of All Time
[Featured image via]Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
As a fellow business owner, I can easily relate to the many challenges she faces on the show. Busy schedules, lack of sleep, minimal opportunities for date night -- these are all common, required sacrifices to becoming a successful entrepreneur. While I absolutely respect the way Kristin handles the seemingly never-ending laundry list of problems encountered while opening her Nashville-based Uncommon James storefront, it is undeniable that her "core staff" is her biggest Achilles' heel. This is most readily apparent when looking at her digital marketing team. Cavallari's Social Media Director and token redhead, Shannon Ford, is super cute, has flawless hair and looks like someone I'd shoot tequila with at happy hour, but I would be very apprehensive in hiring her. Over the last decade, I've found that employees who act similarly to Ford are toxic to the company culture and significantly stunt business growth as well.
[Above image via]Her blatant ineptitude displayed throughout the entire first season of Very Cavallari was an all-too-real reminder of how difficult it is to find and hire the right team members. Just because one posts a few pictures or videos and can say the word "brand" doesn't mean they understand the first thing about marketing one online or building the business processes behind it. While the journey is definitely a marathon based on growth rather than a sprint founded on followers, aspiring digital marketers would be wise to pay attention to Ford's behavior as an example of what NOT to do when looking to find or keep a job. Surely, Shannon's bad work stands out most to me because I own a marketing company, but here are some of the biggest reasons why she is an employers' nightmare:
Her Professionalism & Communication Skills Are Weak At Best
She Never Really Lives Up To Her Job Title
Her Skill Set Is Neither Advanced, Nor Diverse
She Literally Has The Worst Attitude Of All Time