What Types Of Content Perform Best For Search Engine Optimization?
July 15, 2023 | 2:27 pmWhat Types Of Content Perform Best For Search Engine Optimization?
July 15, 2023 | 2:27 pmWhat Types Of Content Perform Best For Search Engine Optimization?
July 15, 2023 | 2:27 pmWhat Types Of Content Perform Best For Search Engine Optimization?
July 15, 2023 | 2:27 pmIf you have any familiarity with digital marketing, there is no doubt you've heard more than once that content is "king." This is a solid way of conveying the importance of keeping things fresh, but it doesn't really clarify what form of content is best for SEO strategies and campaigns.
While there is no one-size-fits-all answer to this question, there are certainly certain types of content that tend to perform better than others as far as the search engines are concerned. With nearly two decades of hands-on experience under our belts, the marketing experts at District Maven have seen this first-hand – and have adjusted our techniques and methods accordingly. To give you a running start, we've compiled a list of the brands of content that will give your SEO efforts more bang.
Blog Posts
These have no set word limit and are a fantastic way to keep your audience updated on the latest news and insights from your company. Additionally, this is a fantastic means of adding to your website's overall navigation architecture depth too.
Short-Form Content
Sometimes, all that is needed is to keep things short and sweet. Get straight to the point and don't take forever to tell the reader what they need to know, and what needs to be done about it.
Long-Form Content
Yes, these pieces are definitely more time-consuming. However, long-form content continues to perform well throughout the search engines because it provides more value and information to the user while simultaneously demonstrating expertise. This makes it more likely that your content will appear within the results pages for a more broad set of terms than it would otherwise.
Photo & Visual Galleries
Most often falling under the "portfolio" category of navigation architecture, visual media galleries are an excellent way to boost your brand's SERP positioning for standard web results *and* in vertical search engines as well. (Google's Image Search, for example.) This is particularly beneficial if your business is one that relies on visual content as a major selling tool, such as an interior designer, event planner or hair stylist.
Video Content
On the same chord as the note above, video content can also make an immense positive impact on organic SEO campaigns. In addition to showcasing your brand and its services and overall expertise, publishing this content to YouTube (another Google vertical search engine) will improve positioning within the video results pages as well.
Lists & Resource Guides
Being information and detail-rich with a hearty roster of relevant internal and external links, what isn't there for the search engines to love? Not only do lists and resource guides tend to perform well in organic search and organic social search, they're also the most fun pieces to put together. (At least in our opinion, anyway.)
Visualized Data
Anything that can collect, calculate and analyze complex information is always going to be a winner as far as the search engines are concerned. (Examples include a mortgage calculator or election results.)
If you have any familiarity with digital marketing, there is no doubt you've heard more than once that content is "king." This is a solid way of conveying the importance of keeping things fresh, but it doesn't really clarify what form of content is best for SEO strategies and campaigns.
While there is no one-size-fits-all answer to this question, there are certainly certain types of content that tend to perform better than others as far as the search engines are concerned. With nearly two decades of hands-on experience under our belts, the marketing experts at District Maven have seen this first-hand – and have adjusted our techniques and methods accordingly. To give you a running start, we've compiled a list of the brands of content that will give your SEO efforts more bang.
Blog Posts
These have no set word limit and are a fantastic way to keep your audience updated on the latest news and insights from your company. Additionally, this is a fantastic means of adding to your website's overall navigation architecture depth too.
Short-Form Content
Sometimes, all that is needed is to keep things short and sweet. Get straight to the point and don't take forever to tell the reader what they need to know, and what needs to be done about it.
Long-Form Content
Yes, these pieces are definitely more time-consuming. However, long-form content continues to perform well throughout the search engines because it provides more value and information to the user while simultaneously demonstrating expertise. This makes it more likely that your content will appear within the results pages for a more broad set of terms than it would otherwise.
Photo & Visual Galleries
Most often falling under the "portfolio" category of navigation architecture, visual media galleries are an excellent way to boost your brand's SERP positioning for standard web results *and* in vertical search engines as well. (Google's Image Search, for example.) This is particularly beneficial if your business is one that relies on visual content as a major selling tool, such as an interior designer, event planner or hair stylist.
Video Content
On the same chord as the note above, video content can also make an immense positive impact on organic SEO campaigns. In addition to showcasing your brand and its services and overall expertise, publishing this content to YouTube (another Google vertical search engine) will improve positioning within the video results pages as well.
Lists & Resource Guides
Being information and detail-rich with a hearty roster of relevant internal and external links, what isn't there for the search engines to love? Not only do lists and resource guides tend to perform well in organic search and organic social search, they're also the most fun pieces to put together. (At least in our opinion, anyway.)
Visualized Data
Anything that can collect, calculate and analyze complex information is always going to be a winner as far as the search engines are concerned. (Examples include a mortgage calculator or election results.)
If you have any familiarity with digital marketing, there is no doubt you've heard more than once that content is "king." This is a solid way of conveying the importance of keeping things fresh, but it doesn't really clarify what form of content is best for SEO strategies and campaigns.
While there is no one-size-fits-all answer to this question, there are certainly certain types of content that tend to perform better than others as far as the search engines are concerned. With nearly two decades of hands-on experience under our belts, the marketing experts at District Maven have seen this first-hand – and have adjusted our techniques and methods accordingly. To give you a running start, we've compiled a list of the brands of content that will give your SEO efforts more bang.
Blog Posts
These have no set word limit and are a fantastic way to keep your audience updated on the latest news and insights from your company. Additionally, this is a fantastic means of adding to your website's overall navigation architecture depth too.
Short-Form Content
Sometimes, all that is needed is to keep things short and sweet. Get straight to the point and don't take forever to tell the reader what they need to know, and what needs to be done about it.
Long-Form Content
Yes, these pieces are definitely more time-consuming. However, long-form content continues to perform well throughout the search engines because it provides more value and information to the user while simultaneously demonstrating expertise. This makes it more likely that your content will appear within the results pages for a more broad set of terms than it would otherwise.
Photo & Visual Galleries
Most often falling under the "portfolio" category of navigation architecture, visual media galleries are an excellent way to boost your brand's SERP positioning for standard web results *and* in vertical search engines as well. (Google's Image Search, for example.) This is particularly beneficial if your business is one that relies on visual content as a major selling tool, such as an interior designer, event planner or hair stylist.
Video Content
On the same chord as the note above, video content can also make an immense positive impact on organic SEO campaigns. In addition to showcasing your brand and its services and overall expertise, publishing this content to YouTube (another Google vertical search engine) will improve positioning within the video results pages as well.
Lists & Resource Guides
Being information and detail-rich with a hearty roster of relevant internal and external links, what isn't there for the search engines to love? Not only do lists and resource guides tend to perform well in organic search and organic social search, they're also the most fun pieces to put together. (At least in our opinion, anyway.)
Visualized Data
Anything that can collect, calculate and analyze complex information is always going to be a winner as far as the search engines are concerned. (Examples include a mortgage calculator or election results.)
If you have any familiarity with digital marketing, there is no doubt you've heard more than once that content is "king." This is a solid way of conveying the importance of keeping things fresh, but it doesn't really clarify what form of content is best for SEO strategies and campaigns.
While there is no one-size-fits-all answer to this question, there are certainly certain types of content that tend to perform better than others as far as the search engines are concerned. With nearly two decades of hands-on experience under our belts, the marketing experts at District Maven have seen this first-hand – and have adjusted our techniques and methods accordingly. To give you a running start, we've compiled a list of the brands of content that will give your SEO efforts more bang.
Blog Posts
These have no set word limit and are a fantastic way to keep your audience updated on the latest news and insights from your company. Additionally, this is a fantastic means of adding to your website's overall navigation architecture depth too.
Short-Form Content
Sometimes, all that is needed is to keep things short and sweet. Get straight to the point and don't take forever to tell the reader what they need to know, and what needs to be done about it.
Long-Form Content
Yes, these pieces are definitely more time-consuming. However, long-form content continues to perform well throughout the search engines because it provides more value and information to the user while simultaneously demonstrating expertise. This makes it more likely that your content will appear within the results pages for a more broad set of terms than it would otherwise.
Photo & Visual Galleries
Most often falling under the "portfolio" category of navigation architecture, visual media galleries are an excellent way to boost your brand's SERP positioning for standard web results *and* in vertical search engines as well. (Google's Image Search, for example.) This is particularly beneficial if your business is one that relies on visual content as a major selling tool, such as an interior designer, event planner or hair stylist.
Video Content
On the same chord as the note above, video content can also make an immense positive impact on organic SEO campaigns. In addition to showcasing your brand and its services and overall expertise, publishing this content to YouTube (another Google vertical search engine) will improve positioning within the video results pages as well.
Lists & Resource Guides
Being information and detail-rich with a hearty roster of relevant internal and external links, what isn't there for the search engines to love? Not only do lists and resource guides tend to perform well in organic search and organic social search, they're also the most fun pieces to put together. (At least in our opinion, anyway.)
Visualized Data
Anything that can collect, calculate and analyze complex information is always going to be a winner as far as the search engines are concerned. (Examples include a mortgage calculator or election results.)