Website Security Measures Your Marketing Cannot Afford To Ignore

It is no secret that website security is mission-critical for many businesses, but fewer people are aware of how much it can also impact marketing as well. Consumers are increasingly cautious before submitting sensitive information online because of the many dangers that can be caused by those private details falling into the wrong hands. And let's be honest – there are few things worse for marketing than a data leak!
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Security measures, you can help protect your customers' information and keep your digital interface operating smoothly. What's more, improving upon your webpage's security can also yield search engine optimization benefits as well.

Securing your company's website may sound complex, but it doesn't have to be. The following simple and easy steps will put any business owner or webmaster on the right track to improved security right away.

  • Only work with a reputable hosting provider that you trust to monitor your website and tackle any security breaches. It is worth the extra money you may have to shell out to your hosting provider, but trust us – it can be an absolute lifesaver should a malicious attack ever occur.
  • Keep your content management system, website theme and plugins updated, as hackers can often get in through outdated versions of any of these. 
  • Use strong, unique passwords that are difficult to guess are stored in a safe place.
  • Install an SSL Certificate to demonstrate to human visitors and search engines that your website utilizes a secure, "https://" protocol. 
  • Apply RECAPTCHA codes to all of your website forms. In addition to being way to prevent malware, it will also significantly reduce the amount of spam messages you receive from your website forms. (For those who know RECAPTCHA's are important but cannot stand the way they look visually on your site, fear note – Google's "invisible" option verifies the user in the background so that it isn't so front and center on the website's front end.)
  • Backup your website data regularly so that it can easily be resorted if necessary, without losing any important content or coding.
Interested in taking a second look at your website to make sure its security measures are up to par? The District Maven team can help you with that! Request a quote today and our marketing experts will guide you through the process step-by-step, starting you on the journey to better marketing.
It is no secret that website security is mission-critical for many businesses, but fewer people are aware of how much it can also impact marketing as well. Consumers are increasingly cautious before submitting sensitive information online because of the many dangers that can be caused by those private details falling into the wrong hands. And let's be honest – there are few things worse for marketing than a data leak!
Image
Security measures, you can help protect your customers' information and keep your digital interface operating smoothly. What's more, improving upon your webpage's security can also yield search engine optimization benefits as well.

Securing your company's website may sound complex, but it doesn't have to be. The following simple and easy steps will put any business owner or webmaster on the right track to improved security right away.

  • Only work with a reputable hosting provider that you trust to monitor your website and tackle any security breaches. It is worth the extra money you may have to shell out to your hosting provider, but trust us – it can be an absolute lifesaver should a malicious attack ever occur.
  • Keep your content management system, website theme and plugins updated, as hackers can often get in through outdated versions of any of these. 
  • Use strong, unique passwords that are difficult to guess are stored in a safe place.
  • Install an SSL Certificate to demonstrate to human visitors and search engines that your website utilizes a secure, "https://" protocol. 
  • Apply RECAPTCHA codes to all of your website forms. In addition to being way to prevent malware, it will also significantly reduce the amount of spam messages you receive from your website forms. (For those who know RECAPTCHA's are important but cannot stand the way they look visually on your site, fear note – Google's "invisible" option verifies the user in the background so that it isn't so front and center on the website's front end.)
  • Backup your website data regularly so that it can easily be resorted if necessary, without losing any important content or coding.
Interested in taking a second look at your website to make sure its security measures are up to par? The District Maven team can help you with that! Request a quote today and our marketing experts will guide you through the process step-by-step, starting you on the journey to better marketing.