Let's face it: SEO can be a bit intimidating. It's like trying to navigate a dense jungle of algorithms and analytics. But don't let that scare you away from paying attention to the technical side of things. According to Google's resident expert, John Mueller, technical SEO is just as important as ever.

Now, you may be thinking, "But I'm not a tech wiz! I just use one of those DIY website builders." Well, don't get too comfortable, my friend. Even with all the fancy website tools out there, you still need to have a solid grasp of SEO fundamentals if you want your site to succeed in the search engines.

Don't believe me? See below for Mueller's recent response to that sentiment.

So what does this mean for you? It means that while user experience is crucial to digital marketing these days, you can't neglect the technical side of things. Think of it like learning to read: you need to know the alphabet before you can tackle more complex texts.

In short: don't underestimate the power of technical SEO. It may not be the most glamorous aspect of digital marketing, but it's a key ingredient in any successful website recipe.