I first started District Maven Marketing & Creative during my sophomore year at the University of Michigan. Although 2008 wasn't that long ago, it seems like almost everything has changed in the last 12 years -- and not just in terms of marketing. First, because being an entrepreneur is no longer considered an outrageous career path for young professionals. (And what's more, research shows that 63% of 20-somethings want to start a business, too.)

Second, because Coronavirus has forever altered the world as we know it. While the pandemic has caused widespread unemployment, it has also ignited a renewed, enthusiastic interest in the entrepreneurial process. I've also seen this invigorated spirit first hand at District Maven since the majority of my new clients are primarily concerned with new business ventures.

The experience of starting a company is different for every person. Still, there are certainly some steadfast truths that new entrepreneurs should know before diving head-first into creating a business. Not only is it a lot of work (that is constant), it truly is a lifestyle that requires serious attention to be successful.

For those that aren't afraid of a challenge and think they have what it takes, I have compiled my top pieces of advice for anyone who wants to start a business of their own.