[This post is the second in a two-part series on Brand Design Inspiration for Spring, 2022. You can read the first article on color palettes here.]

Color palettes are undoubtedly essential but are not enough to convey a complete brand independently. Only with the right typography will one get a complete understanding of a company's personality. Fonts, incredibly unique and decorative ones, are a fantastic way to put a personalized, humanistic feel to a digitalized business. In other words, typography helps a brand come to life and pop right off the screen!

Please Note:
There are plenty of free fonts on the Internet, but be careful what sites you download from. The District Maven team has already vetted the links provided below, so you can feel safe accessing files from these sources. We highly encourage those who need a lot of creative assets for their marketing efforts to create an account with Envato Elements. It is cost-effective and offers access to millions of collateral pieces to use for your brand.