Social Media Sites See Huge Drop In Engagement Rates (So Don’t Worry, It Isn’t Just You)
March 29, 2023 | 3:10 pmSocial Media Sites See Huge Drop In Engagement Rates (So Don’t Worry, It Isn’t Just You)
March 29, 2023 | 3:10 pmSocial Media Sites See Huge Drop In Engagement Rates (So Don’t Worry, It Isn’t Just You)
March 29, 2023 | 3:10 pmSocial Media Sites See Huge Drop In Engagement Rates (So Don’t Worry, It Isn’t Just You)
March 29, 2023 | 3:10 pmAsk any seasoned digital marketing professional, and they'll tell you that social media engagement rates have been a major concern as of late. If this is something that has caused you a headache or two in recent months, rest assured that you're not alone.
According to the 2023 Social Media Benchmark Report released by Rival IQ, this is a widespread issue that has impacted all of the major networks in a noticeable way. This annual study compares the social media performance of brands within certain industries to that of other brands operating in a comparable market. The study utilizes analytics provided from over 2,000 companies to critically compare engagement metrics sourced from Facebook, Instagram, TikTok and Twitter.
Information discovered from the report are important for all social media professionals to know – not only for a peace of mind (it isn't just you, don't worry) but also so campaign strategies can be adjusted accordingly. From 2019 to 2022, businesses and brands in all industries have been impacted by a decrease in audience engagement on Facebook, Twitter and Instagram. While the first two social media networks only saw slight fluctuations, Instagram saw a much larger change with engagement dropping from 1.22% to 0.47%.
Does this mean you should quit posting and engaging with users on the major social networks? Definitely not! However, this information does tell marketing professionals to continue creating content but be mindful of the analytical metrics that matter to the business or brand's long and short-term goals.
Finally, since the District Maven team has been asked this question a lot recently, we felt it was worth directly responding to: what type of post (and on what network) is best for my business? We hate to be incredibly vague, the the answer is this: the optimal social media post will vary significantly based on which network its being shared on as well as individual factor such as the brand's industry, target audience and location. While at face-value, this likely isn't the answer you were looking for, we encourage you not to get discouraged! The key to staying on top of the constantly evolving marketing strategies is to remove yourself from the "business owner" or "marketing professional" role and return to one of the average user. Play with the social media site and keep your eyes peeled for any noticeable additions or changes to social media site you use regularly or are important to your business. By making continuous note (even if it is mentally) about these fluctuations over a significant period of time, you'll be far more prepared to make necessary adjustments to campaigns in real time.
It seems like a lot of work (and we admit, it is) – but the truth remains, regardless of any algorithm change. Making it a point to note any clear fluctuations evidenced over a period of time can be all the difference in marketing strategies that are effective and those that are outdated and stale. By installing this as an ongoing habit will not only maintain a dominating competitive edge within their industry, these brands will also learn exactly what types of content work for their specific business right now (and in the future too!)
First off, love the question. Whether the asker knows it or not, this inquiry is a real test of search engine optimization theory, and it makes perfect sense why one would voice it. (And truthfully, as someone who has swear words in their own business website, I wanted to know the answer myself.)
Unfortunately, there isn't really a clear one out there. Even though Google and the other B-level search engines don't have an official stance on using profane language as it pertains to search rankings, I still recommend exercising caution. Thanks to heavy use of filtering by sites like SafeSearch and such, webmasters will find that their content is indexed far less often than "cleaner" websites.
Look fam, I get it. Sometimes you just need to cuss. I do it all the time. As far as your brand marketing is concerned though, my recommendation is to do your best to keep it clean – if for nothing else, so you can give your website as much visibility as possible throughout the search engines.
Information discovered from the report are important for all social media professionals to know – not only for a peace of mind (it isn't just you, don't worry) but also so campaign strategies can be adjusted accordingly. From 2019 to 2022, businesses and brands in all industries have been impacted by a decrease in audience engagement on Facebook, Twitter and Instagram. While the first two social media networks only saw slight fluctuations, Instagram saw a much larger change with engagement dropping from 1.22% to 0.47%.
Does this mean you should quit posting and engaging with users on the major social networks? Definitely not! However, this information does tell marketing professionals to continue creating content but be mindful of the analytical metrics that matter to the business or brand's long and short-term goals.
Finally, since the District Maven team has been asked this question a lot recently, we felt it was worth directly responding to: what type of post (and on what network) is best for my business? We hate to be incredibly vague, the the answer is this: the optimal social media post will vary significantly based on which network its being shared on as well as individual factor such as the brand's industry, target audience and location. While at face-value, this likely isn't the answer you were looking for, we encourage you not to get discouraged! The key to staying on top of the constantly evolving marketing strategies is to remove yourself from the "business owner" or "marketing professional" role and return to one of the average user. Play with the social media site and keep your eyes peeled for any noticeable additions or changes to social media site you use regularly or are important to your business. By making continuous note (even if it is mentally) about these fluctuations over a significant period of time, you'll be far more prepared to make necessary adjustments to campaigns in real time.
It seems like a lot of work (and we admit, it is) – but the truth remains, regardless of any algorithm change. Making it a point to note any clear fluctuations evidenced over a period of time can be all the difference in marketing strategies that are effective and those that are outdated and stale. By installing this as an ongoing habit will not only maintain a dominating competitive edge within their industry, these brands will also learn exactly what types of content work for their specific business right now (and in the future too!)
First off, love the question. Whether the asker knows it or not, this inquiry is a real test of search engine optimization theory, and it makes perfect sense why one would voice it. (And truthfully, as someone who has swear words in their own business website, I wanted to know the answer myself.)
Unfortunately, there isn't really a clear one out there. Even though Google and the other B-level search engines don't have an official stance on using profane language as it pertains to search rankings, I still recommend exercising caution. Thanks to heavy use of filtering by sites like SafeSearch and such, webmasters will find that their content is indexed far less often than "cleaner" websites.
Look fam, I get it. Sometimes you just need to cuss. I do it all the time. As far as your brand marketing is concerned though, my recommendation is to do your best to keep it clean – if for nothing else, so you can give your website as much visibility as possible throughout the search engines.
Information discovered from the report are important for all social media professionals to know – not only for a peace of mind (it isn't just you, don't worry) but also so campaign strategies can be adjusted accordingly. From 2019 to 2022, businesses and brands in all industries have been impacted by a decrease in audience engagement on Facebook, Twitter and Instagram. While the first two social media networks only saw slight fluctuations, Instagram saw a much larger change with engagement dropping from 1.22% to 0.47%.
Does this mean you should quit posting and engaging with users on the major social networks? Definitely not! However, this information does tell marketing professionals to continue creating content but be mindful of the analytical metrics that matter to the business or brand's long and short-term goals.
Finally, since the District Maven team has been asked this question a lot recently, we felt it was worth directly responding to: what type of post (and on what network) is best for my business? We hate to be incredibly vague, the the answer is this: the optimal social media post will vary significantly based on which network its being shared on as well as individual factor such as the brand's industry, target audience and location. While at face-value, this likely isn't the answer you were looking for, we encourage you not to get discouraged! The key to staying on top of the constantly evolving marketing strategies is to remove yourself from the "business owner" or "marketing professional" role and return to one of the average user. Play with the social media site and keep your eyes peeled for any noticeable additions or changes to social media site you use regularly or are important to your business. By making continuous note (even if it is mentally) about these fluctuations over a significant period of time, you'll be far more prepared to make necessary adjustments to campaigns in real time.
It seems like a lot of work (and we admit, it is) – but the truth remains, regardless of any algorithm change. Making it a point to note any clear fluctuations evidenced over a period of time can be all the difference in marketing strategies that are effective and those that are outdated and stale. By installing this as an ongoing habit will not only maintain a dominating competitive edge within their industry, these brands will also learn exactly what types of content work for their specific business right now (and in the future too!)
First off, love the question. Whether the asker knows it or not, this inquiry is a real test of search engine optimization theory, and it makes perfect sense why one would voice it. (And truthfully, as someone who has swear words in their own business website, I wanted to know the answer myself.)
Unfortunately, there isn't really a clear one out there. Even though Google and the other B-level search engines don't have an official stance on using profane language as it pertains to search rankings, I still recommend exercising caution. Thanks to heavy use of filtering by sites like SafeSearch and such, webmasters will find that their content is indexed far less often than "cleaner" websites.
Look fam, I get it. Sometimes you just need to cuss. I do it all the time. As far as your brand marketing is concerned though, my recommendation is to do your best to keep it clean – if for nothing else, so you can give your website as much visibility as possible throughout the search engines.
Information discovered from the report are important for all social media professionals to know – not only for a peace of mind (it isn't just you, don't worry) but also so campaign strategies can be adjusted accordingly. From 2019 to 2022, businesses and brands in all industries have been impacted by a decrease in audience engagement on Facebook, Twitter and Instagram. While the first two social media networks only saw slight fluctuations, Instagram saw a much larger change with engagement dropping from 1.22% to 0.47%.
Does this mean you should quit posting and engaging with users on the major social networks? Definitely not! However, this information does tell marketing professionals to continue creating content but be mindful of the analytical metrics that matter to the business or brand's long and short-term goals.
Finally, since the District Maven team has been asked this question a lot recently, we felt it was worth directly responding to: what type of post (and on what network) is best for my business? We hate to be incredibly vague, the the answer is this: the optimal social media post will vary significantly based on which network its being shared on as well as individual factor such as the brand's industry, target audience and location. While at face-value, this likely isn't the answer you were looking for, we encourage you not to get discouraged! The key to staying on top of the constantly evolving marketing strategies is to remove yourself from the "business owner" or "marketing professional" role and return to one of the average user. Play with the social media site and keep your eyes peeled for any noticeable additions or changes to social media site you use regularly or are important to your business. By making continuous note (even if it is mentally) about these fluctuations over a significant period of time, you'll be far more prepared to make necessary adjustments to campaigns in real time.
It seems like a lot of work (and we admit, it is) – but the truth remains, regardless of any algorithm change. Making it a point to note any clear fluctuations evidenced over a period of time can be all the difference in marketing strategies that are effective and those that are outdated and stale. By installing this as an ongoing habit will not only maintain a dominating competitive edge within their industry, these brands will also learn exactly what types of content work for their specific business right now (and in the future too!)