SEO VS. PPC: Which Is Better For My Digital Marketing?

In Blog, Editorial & Opinion, Marketing Q&A, News & Insights by District Maven Marketing & Creative

SEO VS. PPC: Which Is Better For My Digital Marketing?

January 14, 2022 | 3:10 pm

SEO VS. PPC: Which Is Better For My Digital Marketing?

January 14, 2022 | 3:10 pm

SEO VS. PPC: Which Is Better For My Digital Marketing?

January 14, 2022 | 3:10 pm

SEO VS. PPC: Which Is Better For My Digital Marketing?

January 14, 2022 | 3:10 pm
There is a myriad of things the District Maven team loves about our job, but perhaps our favorite is the fact that we get to work with all types of business owners daily. These people are our proverbial spirit animals, individuals who are motivated, innovative, and live to hustle. Entrepreneurship is more a state of mind rather than a state of being, which explains the insatiable desire to hit the ground running – especially when starting something new.

This is always the attitude of clients when they begin working with District Maven. Not only are they looking to get rocking and rolling right away, but they also have a clear-cut outline of what online marketing strategies are right for their business. This applies whether one is starting a new company or revamping an existing one and leads to many questions.
Don’t worry - we love talking about marketing best practices with our clients (or hell, with anyone who will listen), and it is our job to give answers that make sense. Business owners are usually savvy enough to know industry acronyms but often lack a fundamental understanding of them and are unsure what methods will work best for them. We’ve found that most inquiries focus on the delicate relationship between SEO and PPC in recent years. Which deserves more attention? What will result in the highest return on investment?
So, What Is The Verdict?
Whether SEO or PPC reigns supreme is a hotly debated topic in digital marketing, and there is no denying that both are immensely important to one’s online promotional efforts. Still, these strategies are often considered opposites of one another – something that must be “chosen” over the other.

Here is our take: the best rule of thumb is always to apply a holistic approach. SEO and PPC are significantly more effective if deployed in tandem. After all, effective online marketing can be equated to a recipe – all the ingredients must come together to produce a mouth-watering dish.

However, it is a little-known fact that the overall effectiveness of pay-per-click ads is impacted by the SEO efforts of the site it points users to. Any average joe can deploy PPC campaigns, but the value Google places on them will vary significantly depending on its organic rank. In short, poorly optimized sites will pay more to display their ads less frequently than those with strong SEO.

While one isn’t technically “better” than the other… if one had to choose, it is our opinion that the focus should always remain with white hat search engine optimization. Remember that SEO forms the foundation of all digital campaigns, including pay-per-click advertising. One can throw money at running ads, but their benefits will stop as soon as the campaign does. Despite taking a lot longer to achieve noticeable results, organic search engine optimization can stand on its own without PPC. The same cannot be said for the reverse.
There is a myriad of things the District Maven team loves about our job, but perhaps our favorite is the fact that we get to work with all types of business owners daily. These people are our proverbial spirit animals, individuals who are motivated, innovative, and live to hustle. Entrepreneurship is more a state of mind rather than a state of being, which explains the insatiable desire to hit the ground running – especially when starting something new.

This is always the attitude of clients when they begin working with District Maven. Not only are they looking to get rocking and rolling right away, but they also have a clear-cut outline of what online marketing strategies are right for their business. This applies whether one is starting a new company or revamping an existing one and leads to many questions.
Don’t worry - we love talking about marketing best practices with our clients (or hell, with anyone who will listen), and it is our job to give answers that make sense. Business owners are usually savvy enough to know industry acronyms but often lack a fundamental understanding of them and are unsure what methods will work best for them. We’ve found that most inquiries focus on the delicate relationship between SEO and PPC in recent years. Which deserves more attention? What will result in the highest return on investment?
So, What Is The Verdict?
Whether SEO or PPC reigns supreme is a hotly debated topic in digital marketing, and there is no denying that both are immensely important to one’s online promotional efforts. Still, these strategies are often considered opposites of one another – something that must be “chosen” over the other.

Here is our take: the best rule of thumb is always to apply a holistic approach. SEO and PPC are significantly more effective if deployed in tandem. After all, effective online marketing can be equated to a recipe – all the ingredients must come together to produce a mouth-watering dish.

However, it is a little-known fact that the overall effectiveness of pay-per-click ads is impacted by the SEO efforts of the site it points users to. Any average joe can deploy PPC campaigns, but the value Google places on them will vary significantly depending on its organic rank. In short, poorly optimized sites will pay more to display their ads less frequently than those with strong SEO.

While one isn’t technically “better” than the other… if one had to choose, it is our opinion that the focus should always remain with white hat search engine optimization. Remember that SEO forms the foundation of all digital campaigns, including pay-per-click advertising. One can throw money at running ads, but their benefits will stop as soon as the campaign does. Despite taking a lot longer to achieve noticeable results, organic search engine optimization can stand on its own without PPC. The same cannot be said for the reverse.
There is a myriad of things the District Maven team loves about our job, but perhaps our favorite is the fact that we get to work with all types of business owners daily. These people are our proverbial spirit animals, individuals who are motivated, innovative, and live to hustle. Entrepreneurship is more a state of mind rather than a state of being, which explains the insatiable desire to hit the ground running – especially when starting something new.

This is always the attitude of clients when they begin working with District Maven. Not only are they looking to get rocking and rolling right away, but they also have a clear-cut outline of what online marketing strategies are right for their business. This applies whether one is starting a new company or revamping an existing one and leads to many questions.
Don’t worry - we love talking about marketing best practices with our clients (or hell, with anyone who will listen), and it is our job to give answers that make sense. Business owners are usually savvy enough to know industry acronyms but often lack a fundamental understanding of them and are unsure what methods will work best for them. We’ve found that most inquiries focus on the delicate relationship between SEO and PPC in recent years. Which deserves more attention? What will result in the highest return on investment?
So, What Is The Verdict?
Whether SEO or PPC reigns supreme is a hotly debated topic in digital marketing, and there is no denying that both are immensely important to one’s online promotional efforts. Still, these strategies are often considered opposites of one another – something that must be “chosen” over the other.

Here is our take: the best rule of thumb is always to apply a holistic approach. SEO and PPC are significantly more effective if deployed in tandem. After all, effective online marketing can be equated to a recipe – all the ingredients must come together to produce a mouth-watering dish.

However, it is a little-known fact that the overall effectiveness of pay-per-click ads is impacted by the SEO efforts of the site it points users to. Any average joe can deploy PPC campaigns, but the value Google places on them will vary significantly depending on its organic rank. In short, poorly optimized sites will pay more to display their ads less frequently than those with strong SEO.

While one isn’t technically “better” than the other… if one had to choose, it is our opinion that the focus should always remain with white hat search engine optimization. Remember that SEO forms the foundation of all digital campaigns, including pay-per-click advertising. One can throw money at running ads, but their benefits will stop as soon as the campaign does. Despite taking a lot longer to achieve noticeable results, organic search engine optimization can stand on its own without PPC. The same cannot be said for the reverse.
There is a myriad of things the District Maven team loves about our job, but perhaps our favorite is the fact that we get to work with all types of business owners daily. These people are our proverbial spirit animals, individuals who are motivated, innovative, and live to hustle. Entrepreneurship is more a state of mind rather than a state of being, which explains the insatiable desire to hit the ground running – especially when starting something new.

This is always the attitude of clients when they begin working with District Maven. Not only are they looking to get rocking and rolling right away, but they also have a clear-cut outline of what online marketing strategies are right for their business. This applies whether one is starting a new company or revamping an existing one and leads to many questions.
Don’t worry - we love talking about marketing best practices with our clients (or hell, with anyone who will listen), and it is our job to give answers that make sense. Business owners are usually savvy enough to know industry acronyms but often lack a fundamental understanding of them and are unsure what methods will work best for them. We’ve found that most inquiries focus on the delicate relationship between SEO and PPC in recent years. Which deserves more attention? What will result in the highest return on investment?
So, What Is The Verdict?
Whether SEO or PPC reigns supreme is a hotly debated topic in digital marketing, and there is no denying that both are immensely important to one’s online promotional efforts. Still, these strategies are often considered opposites of one another – something that must be “chosen” over the other.

Here is our take: the best rule of thumb is always to apply a holistic approach. SEO and PPC are significantly more effective if deployed in tandem. After all, effective online marketing can be equated to a recipe – all the ingredients must come together to produce a mouth-watering dish.

However, it is a little-known fact that the overall effectiveness of pay-per-click ads is impacted by the SEO efforts of the site it points users to. Any average joe can deploy PPC campaigns, but the value Google places on them will vary significantly depending on its organic rank. In short, poorly optimized sites will pay more to display their ads less frequently than those with strong SEO.

While one isn’t technically “better” than the other… if one had to choose, it is our opinion that the focus should always remain with white hat search engine optimization. Remember that SEO forms the foundation of all digital campaigns, including pay-per-click advertising. One can throw money at running ads, but their benefits will stop as soon as the campaign does. Despite taking a lot longer to achieve noticeable results, organic search engine optimization can stand on its own without PPC. The same cannot be said for the reverse.