Peace Out Google Domains! Squarespace Makes G-Suite App Acquisition Public, Buying For A Cool $180M

In Blog, Editorial & Opinion, Entrepreneurs & Creatives, Marketing Q&A, News & Insights by District Maven Marketing & Creative


Peace Out Google Domains! Squarespace Makes G-Suite App Acquisition Public, Buying For A Cool $180M

August 15, 2023 | 9:11 pm

Peace Out Google Domains! Squarespace Makes G-Suite App Acquisition Public, Buying For A Cool $180M

August 15, 2023 | 9:11 pm

Peace Out Google Domains! Squarespace Makes G-Suite App Acquisition Public, Buying For A Cool $180M

August 15, 2023 | 9:11 pm

Peace Out Google Domains! Squarespace Makes G-Suite App Acquisition Public, Buying For A Cool $180M

August 15, 2023 | 9:11 pm
The news is out, folks! Squarespace has officially acquired the G-Suite App from Google Domains. In a move that would surprise absolutely no one (who has been paying attention), subtly moved in and made some huge money moves by purchasing the platform from the search engine giant. The drag-and-drop CMS platform didn’t hold back either, shelling out a cool $180 million for the purchase.

As someone who keeps a close eye on these things (because a few of District Maven's clients use Google Domains), I found out the deal was made official through an email from Google. Let me tell you, the message was less than impressive, and that’s putting it nicely. It was full of fluff and tried to dance around the announcement without actually saying anything of value.

To give you an idea of how little Google seems to care about this and its impact on account holders, I'll share the exact contents of the email I received. Get ready for a good laugh!
Squarespace recently announced that it entered into an agreement to purchase all domain name registrations and related customer accounts from Google Domains. As a valued customer we wanted to make you aware of the following important information.

What happens now?

There is nothing you need to do at this time. Your domain will continue to operate and be managed by Google until it is time to move to Squarespace. That won’t happen until after the transaction closes and the migration process begins, which will likely take place over the next few months.

What happens next?

All customers will be moved to Squarespace Domains in the coming months. You will be notified once your domain has moved. Squarespace Domains is an independent domain registrar service provided by Squarespace.

Squarespace has publicly committed to continue to utilize Google Cloud DNS infrastructure, meaning reliability and performance regarding DNS will remain unchanged during the migration.

The purchase is currently subject to regulatory approval and other customary closing conditions. Upon the closing of the transaction, your domain account will be owned by Squarespace but you will continue to manage your domain(s) via Google Domains as you do today, with Google’s Privacy Policy and Terms of Service continuing to apply.

Learn more about Squarespace’s plan for domains here.

Squarespace and Google are committed to a seamless transition. For a limited period of time post-close until your account is migrated to Squarespace, your account will be managed by Squarespace utilizing Google’s infrastructure. After this migration period Squarespace will be solely responsible for providing domain services to you. During the migration period after the closing of the transaction, your customer and, if applicable, billing information will be migrated to Squarespace. Upon migration – which will be at least 30 days from today – your data will be governed by Squarespace’s Privacy Policy and Squarespace’s Terms of Service will apply. Additionally, if you have a Google Workspace subscription billed by Google Domains, billing and support services for such subscription will be transitioned to Squarespace. Following closing of the transaction, you will receive instructions from Squarespace on how to manage your domain(s) via a Squarespace account (including DNS, WHOIS, and renewal settings).

You will continue to have the ability to transfer your domain(s) to another registrar prior to such migration or at any time thereafter.

In the meantime, if you need help with anything related to your domain please contact us. You can also learn more about Squarespace here.
Our Main Takeaways
This merger is causing quite a stir in the digital and creative industries. Although it may not appear significant at first glance, it's actually generating quite a buzz. We can't help but wonder what the real underlying reasons behind the deal are. Google obviously doesn't care whatsoever about the money -- $180 million is a drop in the bucket for the search engine behemouth. At the same time, there is absolutely no denying that Google's apps are lackluster at best. (And that is putting it nicely, too.)

With its less-than-stellar functionality and downright shitty user reviews, it's understandable why the powers that be at Google would willingly sell it to Squarespace. Likewise, it makes a lot of sense that Squarespace would be so eager to shell out cash to acquire Google Domains. This popular website builder previously only acted as a content management system and hosting registrar. Up until now, one was required to host domains with other third-party sites such as GoDaddy or BlueHost. Integrating Google Domains directly into their platform works to reinforce Squarespace's status as a "one-stop-shop" website builder. Not only will it make signing up and setting up shop a breeze, it will result in increased revenue for them too.

Okay, we admit it: we cannot predict the future and are not shy about our strong dislike of drag-and-drop sites like Squarespace, Wix or Weebly. (You can read more on that here.) All of that being said, the District Maven team predicts that this investment will ultimately pay off for the buyer and seller alike. How long will it take before the deal can be considered a success? Now THAT is the $180 million question.
The news is out, folks! Squarespace has officially acquired the G-Suite App from Google Domains. In a move that would surprise absolutely no one (who has been paying attention), subtly moved in and made some huge money moves by purchasing the platform from the search engine giant. The drag-and-drop CMS platform didn’t hold back either, shelling out a cool $180 million for the purchase.

As someone who keeps a close eye on these things (because a few of District Maven's clients use Google Domains), I found out the deal was made official through an email from Google. Let me tell you, the message was less than impressive, and that’s putting it nicely. It was full of fluff and tried to dance around the announcement without actually saying anything of value.

To give you an idea of how little Google seems to care about this and its impact on account holders, I'll share the exact contents of the email I received. Get ready for a good laugh!
Squarespace recently announced that it entered into an agreement to purchase all domain name registrations and related customer accounts from Google Domains. As a valued customer we wanted to make you aware of the following important information.

What happens now?

There is nothing you need to do at this time. Your domain will continue to operate and be managed by Google until it is time to move to Squarespace. That won’t happen until after the transaction closes and the migration process begins, which will likely take place over the next few months.

What happens next?

All customers will be moved to Squarespace Domains in the coming months. You will be notified once your domain has moved. Squarespace Domains is an independent domain registrar service provided by Squarespace.

Squarespace has publicly committed to continue to utilize Google Cloud DNS infrastructure, meaning reliability and performance regarding DNS will remain unchanged during the migration.

The purchase is currently subject to regulatory approval and other customary closing conditions. Upon the closing of the transaction, your domain account will be owned by Squarespace but you will continue to manage your domain(s) via Google Domains as you do today, with Google’s Privacy Policy and Terms of Service continuing to apply.

Learn more about Squarespace’s plan for domains here.

Squarespace and Google are committed to a seamless transition. For a limited period of time post-close until your account is migrated to Squarespace, your account will be managed by Squarespace utilizing Google’s infrastructure. After this migration period Squarespace will be solely responsible for providing domain services to you. During the migration period after the closing of the transaction, your customer and, if applicable, billing information will be migrated to Squarespace. Upon migration – which will be at least 30 days from today – your data will be governed by Squarespace’s Privacy Policy and Squarespace’s Terms of Service will apply. Additionally, if you have a Google Workspace subscription billed by Google Domains, billing and support services for such subscription will be transitioned to Squarespace. Following closing of the transaction, you will receive instructions from Squarespace on how to manage your domain(s) via a Squarespace account (including DNS, WHOIS, and renewal settings).

You will continue to have the ability to transfer your domain(s) to another registrar prior to such migration or at any time thereafter.

In the meantime, if you need help with anything related to your domain please contact us. You can also learn more about Squarespace here.
Our Main Takeaways
This merger is causing quite a stir in the digital and creative industries. Although it may not appear significant at first glance, it's actually generating quite a buzz. We can't help but wonder what the real underlying reasons behind the deal are. Google obviously doesn't care whatsoever about the money -- $180 million is a drop in the bucket for the search engine behemouth. At the same time, there is absolutely no denying that Google's apps are lackluster at best. (And that is putting it nicely, too.)

With its less-than-stellar functionality and downright shitty user reviews, it's understandable why the powers that be at Google would willingly sell it to Squarespace. Likewise, it makes a lot of sense that Squarespace would be so eager to shell out cash to acquire Google Domains. This popular website builder previously only acted as a content management system and hosting registrar. Up until now, one was required to host domains with other third-party sites such as GoDaddy or BlueHost. Integrating Google Domains directly into their platform works to reinforce Squarespace's status as a "one-stop-shop" website builder. Not only will it make signing up and setting up shop a breeze, it will result in increased revenue for them too.

Okay, we admit it: we cannot predict the future and are not shy about our strong dislike of drag-and-drop sites like Squarespace, Wix or Weebly. (You can read more on that here.) All of that being said, the District Maven team predicts that this investment will ultimately pay off for the buyer and seller alike. How long will it take before the deal can be considered a success? Now THAT is the $180 million question.
The news is out, folks! Squarespace has officially acquired the G-Suite App from Google Domains. In a move that would surprise absolutely no one (who has been paying attention), subtly moved in and made some huge money moves by purchasing the platform from the search engine giant. The drag-and-drop CMS platform didn’t hold back either, shelling out a cool $180 million for the purchase.

As someone who keeps a close eye on these things (because a few of District Maven's clients use Google Domains), I found out the deal was made official through an email from Google. Let me tell you, the message was less than impressive, and that’s putting it nicely. It was full of fluff and tried to dance around the announcement without actually saying anything of value.

To give you an idea of how little Google seems to care about this and its impact on account holders, I'll share the exact contents of the email I received. Get ready for a good laugh!
Squarespace recently announced that it entered into an agreement to purchase all domain name registrations and related customer accounts from Google Domains. As a valued customer we wanted to make you aware of the following important information.

What happens now?

There is nothing you need to do at this time. Your domain will continue to operate and be managed by Google until it is time to move to Squarespace. That won’t happen until after the transaction closes and the migration process begins, which will likely take place over the next few months.

What happens next?

All customers will be moved to Squarespace Domains in the coming months. You will be notified once your domain has moved. Squarespace Domains is an independent domain registrar service provided by Squarespace.

Squarespace has publicly committed to continue to utilize Google Cloud DNS infrastructure, meaning reliability and performance regarding DNS will remain unchanged during the migration.

The purchase is currently subject to regulatory approval and other customary closing conditions. Upon the closing of the transaction, your domain account will be owned by Squarespace but you will continue to manage your domain(s) via Google Domains as you do today, with Google’s Privacy Policy and Terms of Service continuing to apply.

Learn more about Squarespace’s plan for domains here.

Squarespace and Google are committed to a seamless transition. For a limited period of time post-close until your account is migrated to Squarespace, your account will be managed by Squarespace utilizing Google’s infrastructure. After this migration period Squarespace will be solely responsible for providing domain services to you. During the migration period after the closing of the transaction, your customer and, if applicable, billing information will be migrated to Squarespace. Upon migration – which will be at least 30 days from today – your data will be governed by Squarespace’s Privacy Policy and Squarespace’s Terms of Service will apply. Additionally, if you have a Google Workspace subscription billed by Google Domains, billing and support services for such subscription will be transitioned to Squarespace. Following closing of the transaction, you will receive instructions from Squarespace on how to manage your domain(s) via a Squarespace account (including DNS, WHOIS, and renewal settings).

You will continue to have the ability to transfer your domain(s) to another registrar prior to such migration or at any time thereafter.

In the meantime, if you need help with anything related to your domain please contact us. You can also learn more about Squarespace here.
Our Main Takeaways
This merger is causing quite a stir in the digital and creative industries. Although it may not appear significant at first glance, it's actually generating quite a buzz. We can't help but wonder what the real underlying reasons behind the deal are. Google obviously doesn't care whatsoever about the money -- $180 million is a drop in the bucket for the search engine behemouth. At the same time, there is absolutely no denying that Google's apps are lackluster at best. (And that is putting it nicely, too.)

With its less-than-stellar functionality and downright shitty user reviews, it's understandable why the powers that be at Google would willingly sell it to Squarespace. Likewise, it makes a lot of sense that Squarespace would be so eager to shell out cash to acquire Google Domains. This popular website builder previously only acted as a content management system and hosting registrar. Up until now, one was required to host domains with other third-party sites such as GoDaddy or BlueHost. Integrating Google Domains directly into their platform works to reinforce Squarespace's status as a "one-stop-shop" website builder. Not only will it make signing up and setting up shop a breeze, it will result in increased revenue for them too.

Okay, we admit it: we cannot predict the future and are not shy about our strong dislike of drag-and-drop sites like Squarespace, Wix or Weebly. (You can read more on that here.) All of that being said, the District Maven team predicts that this investment will ultimately pay off for the buyer and seller alike. How long will it take before the deal can be considered a success? Now THAT is the $180 million question.
The news is out, folks! Squarespace has officially acquired the G-Suite App from Google Domains. In a move that would surprise absolutely no one (who has been paying attention), subtly moved in and made some huge money moves by purchasing the platform from the search engine giant. The drag-and-drop CMS platform didn’t hold back either, shelling out a cool $180 million for the purchase.

As someone who keeps a close eye on these things (because a few of District Maven's clients use Google Domains), I found out the deal was made official through an email from Google. Let me tell you, the message was less than impressive, and that’s putting it nicely. It was full of fluff and tried to dance around the announcement without actually saying anything of value.

To give you an idea of how little Google seems to care about this and its impact on account holders, I'll share the exact contents of the email I received. Get ready for a good laugh!
Squarespace recently announced that it entered into an agreement to purchase all domain name registrations and related customer accounts from Google Domains. As a valued customer we wanted to make you aware of the following important information.

What happens now?

There is nothing you need to do at this time. Your domain will continue to operate and be managed by Google until it is time to move to Squarespace. That won’t happen until after the transaction closes and the migration process begins, which will likely take place over the next few months.

What happens next?

All customers will be moved to Squarespace Domains in the coming months. You will be notified once your domain has moved. Squarespace Domains is an independent domain registrar service provided by Squarespace.

Squarespace has publicly committed to continue to utilize Google Cloud DNS infrastructure, meaning reliability and performance regarding DNS will remain unchanged during the migration.

The purchase is currently subject to regulatory approval and other customary closing conditions. Upon the closing of the transaction, your domain account will be owned by Squarespace but you will continue to manage your domain(s) via Google Domains as you do today, with Google’s Privacy Policy and Terms of Service continuing to apply.

Learn more about Squarespace’s plan for domains here.

Squarespace and Google are committed to a seamless transition. For a limited period of time post-close until your account is migrated to Squarespace, your account will be managed by Squarespace utilizing Google’s infrastructure. After this migration period Squarespace will be solely responsible for providing domain services to you. During the migration period after the closing of the transaction, your customer and, if applicable, billing information will be migrated to Squarespace. Upon migration – which will be at least 30 days from today – your data will be governed by Squarespace’s Privacy Policy and Squarespace’s Terms of Service will apply. Additionally, if you have a Google Workspace subscription billed by Google Domains, billing and support services for such subscription will be transitioned to Squarespace. Following closing of the transaction, you will receive instructions from Squarespace on how to manage your domain(s) via a Squarespace account (including DNS, WHOIS, and renewal settings).

You will continue to have the ability to transfer your domain(s) to another registrar prior to such migration or at any time thereafter.

In the meantime, if you need help with anything related to your domain please contact us. You can also learn more about Squarespace here.
Our Main Takeaways
This merger is causing quite a stir in the digital and creative industries. Although it may not appear significant at first glance, it's actually generating quite a buzz. We can't help but wonder what the real underlying reasons behind the deal are. Google obviously doesn't care whatsoever about the money -- $180 million is a drop in the bucket for the search engine behemouth. At the same time, there is absolutely no denying that Google's apps are lackluster at best. (And that is putting it nicely, too.)

With its less-than-stellar functionality and downright shitty user reviews, it's understandable why the powers that be at Google would willingly sell it to Squarespace. Likewise, it makes a lot of sense that Squarespace would be so eager to shell out cash to acquire Google Domains. This popular website builder previously only acted as a content management system and hosting registrar. Up until now, one was required to host domains with other third-party sites such as GoDaddy or BlueHost. Integrating Google Domains directly into their platform works to reinforce Squarespace's status as a "one-stop-shop" website builder. Not only will it make signing up and setting up shop a breeze, it will result in increased revenue for them too.

Okay, we admit it: we cannot predict the future and are not shy about our strong dislike of drag-and-drop sites like Squarespace, Wix or Weebly. (You can read more on that here.) All of that being said, the District Maven team predicts that this investment will ultimately pay off for the buyer and seller alike. How long will it take before the deal can be considered a success? Now THAT is the $180 million question.