First impressions matter, both on and offline. Whether one is on a first date or sketching the wireframe for a new website, visual appeal is essential to attracting one’s desired audience. Since the “work from home” lifestyle seems to be here to stay, learning to impress others by making a dazzling digital impression is more important than ever -- and a lot of it has to do with proper font pairing.

Marketers and designers aren’t the only ones who need to have these skills, either. Making choices about font styling and sizing is more common than most think. Preparing a professional report, creating a presentation, or revamping your resume all require one to match fonts that are both attractive and representative of one’s personality. It is a big decision, too. In addition to conveying unique, dynamic messages, they also dictate the overall visual aesthetic of your project. It may seem like a small detail. This choice can be the difference between an impressive design and a lackluster one.

Don’t worry, non-creatives -- the District Maven team has got your back. Below, we’ve broken down the dos and don’ts of pairing fonts. Not only will this helpful guide save a lot of time and hassle, but it will also help produce the stellar digital impression needed to seal the deal.