Google Sites: How It Falls Short As A Website Builder

As a digital marketing agency, so much of what we do at District Maven involves Google in some shape or form. We regularly optimize our client’s sites and campaigns to perform better within its search engine pages. Google Workspace is our platform of choice for email, sharing documents, and communicating as a team and with clients.

With that immense value and convenience in mind, noticing the newly available “Google Sites” app available to us in G-Suite immediately piqued our interest. In addition to already being included in our monthly subscription price and integrated with our docs, sheets, and forms, we initially assumed it would be a robust platform that offered user-friendly alternatives to writing complex code.

Image
After additional investigation and some tinkering, we discovered that this is only partially true. Sure, Google Sites is free and easy to use, eliminating the need for any true coding to publish a site online. However, its significant shortcomings quickly clarified that the platform is genuinely nothing more than a lackluster website builder with a flashy name.

Let’s explore further:

So, Are There Any Positives To Google Sites?

The Google Sites interface is free and simple enough to use, with a handful of pre-made templates that are responsive for mobile devices. It also allows the user to seamlessly integrate items saved in your Google Drive, convenient in quickly sharing stored information. Not surprisingly, it also connects all of its vertical search engines, allowing one to integrate Google image search results or YouTube videos easily.

Where Google Sites Falls (Very) Short

With most free options, we weren’t shocked to learn that customization capabilities were minimal. Apart from the few template options available, websites created here are incapable of being particularly eye-catching or overly stylized for any given brand. Additionally, customer support options are hard to come by, and mapping a unique domain name isn’t part of the equation. None of this was surprising, as free-of-charge options from Wix or Weebly are somewhat similar in this regard.

We were most surprised to discover that the platform isn’t conducive to creating a website that the search engine giant would rank highly in its own results pages. First, security safeguards are few and far between. Google Sites also offers no built-in blogging or e-commerce platform, significantly reducing opportunities for building authority through fresh, new content. Lastly, the absence of SEO options was downright shocking. Being unable to add essential components such as Title Tags and META Descriptions makes truly “optimizing” these pages (by Google’s definition) impossible. These are all things that other drag-and-drop website builders can accommodate, so the lack of these features became even more apparent.

At its most basic level, there is no way one could genuinely consider Google Sites a “website builder.” Rarely, the District Maven team will ever side with the likes of Squarespace (because we will always prefer WordPress), but it is evident that Google Sites isn’t even in the same arena as other website builders. Simply put, business owners looking for a DIY option to building a company website are advised to look elsewhere.

Why Should One Even Bother Using Google Sites, Anyways?

While we do not recommend it as a viable tool for creating a profitable professional page, Google Sites could potentially help make wikis, company sites, and project pages used internally. In this regard, more giant corporations that require quick communication between bigger groups of people could find this tool a valuable and cheaper alternative to similar programs such as Microsoft Teams.

With all of this in mind, it seems that Google Sites would be much better classified as a collaboration tool for presenting straightforward information to defined audiences. This is something that this platform does very well. However, when it comes to creating business pages, Google Sites should stick to swimming in its own land and save its namesake for something more deserving of the snazzy, powerful name.


Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram



Recent Projects


Request A Quote


Contact BasicsStep 1 of 3
As a digital marketing agency, so much of what we do at District Maven involves Google in some shape or form. We regularly optimize our client’s sites and campaigns to perform better within its search engine pages. Google Workspace is our platform of choice for email, sharing documents, and communicating as a team and with clients.

With that immense value and convenience in mind, noticing the newly available “Google Sites” app available to us in G-Suite immediately piqued our interest. In addition to already being included in our monthly subscription price and integrated with our docs, sheets, and forms, we initially assumed it would be a robust platform that offered user-friendly alternatives to writing complex code.

Image
After additional investigation and some tinkering, we discovered that this is only partially true. Sure, Google Sites is free and easy to use, eliminating the need for any true coding to publish a site online. However, its significant shortcomings quickly clarified that the platform is genuinely nothing more than a lackluster website builder with a flashy name.

Let’s explore further:

So, Are There Any Positives To Google Sites?

The Google Sites interface is free and simple enough to use, with a handful of pre-made templates that are responsive for mobile devices. It also allows the user to seamlessly integrate items saved in your Google Drive, convenient in quickly sharing stored information. Not surprisingly, it also connects all of its vertical search engines, allowing one to integrate Google image search results or YouTube videos easily.

Where Google Sites Falls (Very) Short

With most free options, we weren’t shocked to learn that customization capabilities were minimal. Apart from the few template options available, websites created here are incapable of being particularly eye-catching or overly stylized for any given brand. Additionally, customer support options are hard to come by, and mapping a unique domain name isn’t part of the equation. None of this was surprising, as free-of-charge options from Wix or Weebly are somewhat similar in this regard.

We were most surprised to discover that the platform isn’t conducive to creating a website that the search engine giant would rank highly in its own results pages. First, security safeguards are few and far between. Google Sites also offers no built-in blogging or e-commerce platform, significantly reducing opportunities for building authority through fresh, new content. Lastly, the absence of SEO options was downright shocking. Being unable to add essential components such as Title Tags and META Descriptions makes truly “optimizing” these pages (by Google’s definition) impossible. These are all things that other drag-and-drop website builders can accommodate, so the lack of these features became even more apparent.

At its most basic level, there is no way one could genuinely consider Google Sites a “website builder.” Rarely, the District Maven team will ever side with the likes of Squarespace (because we will always prefer WordPress), but it is evident that Google Sites isn’t even in the same arena as other website builders. Simply put, business owners looking for a DIY option to building a company website are advised to look elsewhere.

Why Should One Even Bother Using Google Sites, Anyways?

While we do not recommend it as a viable tool for creating a profitable professional page, Google Sites could potentially help make wikis, company sites, and project pages used internally. In this regard, more giant corporations that require quick communication between bigger groups of people could find this tool a valuable and cheaper alternative to similar programs such as Microsoft Teams.

With all of this in mind, it seems that Google Sites would be much better classified as a collaboration tool for presenting straightforward information to defined audiences. This is something that this platform does very well. However, when it comes to creating business pages, Google Sites should stick to swimming in its own land and save its namesake for something more deserving of the snazzy, powerful name.

Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram



Recent Projects


Request A Quote


Contact BasicsStep 1 of 3