Domain Names: Not a Deal Breaker for SEO According To Google

In Blog, Entrepreneurs & Creatives, Marketing Q&A, News & Insights by District Maven Marketing & Creative


Domain Names: Not a Deal Breaker for SEO According To Google

August 14, 2023 | 5:15 pm

Domain Names: Not a Deal Breaker for SEO According To Google

August 14, 2023 | 5:15 pm

Domain Names: Not a Deal Breaker for SEO According To Google

August 14, 2023 | 5:15 pm

Domain Names: Not a Deal Breaker for SEO According To Google

August 14, 2023 | 5:15 pm
Have you ever spent forever and a day trying to figure out what your website's domain name should be? Don't worry, you're not alone! Most of us have been there, obsessing over finding the perfect domain name that will make or break our website's search engine optimization (SEO) strategy. But guess what? Domain names aren't the end-all, be-all for SEO like you might think -- and that is coming straight from the ultimate source, too.

Google's John Mueller said exactly that during a recent panel discussion on Mastodon regarding domain names and search engine optimization. Of all the topics touched upon, Mueller's comments using keywords in a domain were perhaps the most valuable to webmasters and marketing teams, solving a long-time myth typically spread by inexperienced digital marketers.

We think Mueller absolutely said it best by simply stating: "Your domain name is never going to make or break your SEO." Despite being very straightforward and to-the-point, his talking points still leave a lot of questions on the table. How did we get here? And if domain name keywords aren't super important, what is?

Don't stress, friends. Allow the marketing experts at District Maven to break this down for you:
The Tale Of The "Perfect" Domain Name
Once upon a time, back in the early days of the internet, everyone was crazy about domain names. Business owners would fight tooth and nail to snag the perfect, keyword-packed domain name, thinking it was the secret to nabbing the top spot in search engine rankings.

But as search engines got smarter, they realized that domain names were just a tiny part of the puzzle. Nowadays, Google and other search engines consider a whole bunch of factors to decide where a website shows up in search results, and domain names are just a small piece of that puzzle. So, let's debunk the myth of the perfect domain name.
Keywords In Domain URLs: Not A Magic Spell
In the past, having a domain name that included your target keywords was a surefire way to boost your rankings. That's why we ended up with domain names like "best-cheap-shoes.com" or "buy-new-laptops-online.com." But search engines, like Google, have evolved since then. Now, they care more about the overall user experience, the quality of your content, and how relevant it is, rather than just focusing on keyword-rich domain names.

So, while having a domain name with your target keywords might give you a little bit of an advantage, it's not a magic spell that guarantees you'll shoot to the top of the search engine rankings. In fact, obsessing over the perfect domain name might even distract you from other key aspects of search engine optimization.
What Counts Most: Content, Links & User Experience
First of all, take a moment to breathe and do your best to erase any preconceived idea of what you thought you knew about domain names and white-hat SEO. Don’t stress over picking your business or brand’s domain name – allow the District Maven marketing pros set the record straight and share what actually matters to Google while crawling and evaluating websites.

Conversely, we advise business owners to focus their attention on these three aspects of online marketing. Not only are they the foundation on which all search engine optimization strategies and campaigns are built, all have a much greater impact on the SEO success of a company or brand’s website.
Bottom Line: Don't Sweat Picking A Domain URL
While domain names used to be a big deal in the world of SEO, things have changed. Nowadays, search engines care more about the quality of your content, the user experience you provide, and the quality of your backlinks than they do about your domain name.

So, don't let the hunt for the perfect domain name hold you back. Pick a domain name that represents your brand and is easy to remember, and then shift your focus to what truly matters for SEO success. Happy optimizing!
Have you ever spent forever and a day trying to figure out what your website's domain name should be? Don't worry, you're not alone! Most of us have been there, obsessing over finding the perfect domain name that will make or break our website's search engine optimization (SEO) strategy. But guess what? Domain names aren't the end-all, be-all for SEO like you might think -- and that is coming straight from the ultimate source, too.

Google's John Mueller said exactly that during a recent panel discussion on Mastodon regarding domain names and search engine optimization. Of all the topics touched upon, Mueller's comments using keywords in a domain were perhaps the most valuable to webmasters and marketing teams, solving a long-time myth typically spread by inexperienced digital marketers.

We think Mueller absolutely said it best by simply stating: "Your domain name is never going to make or break your SEO." Despite being very straightforward and to-the-point, his talking points still leave a lot of questions on the table. How did we get here? And if domain name keywords aren't super important, what is?

Don't stress, friends. Allow the marketing experts at District Maven to break this down for you:
The Tale Of The "Perfect" Domain Name
Once upon a time, back in the early days of the internet, everyone was crazy about domain names. Business owners would fight tooth and nail to snag the perfect, keyword-packed domain name, thinking it was the secret to nabbing the top spot in search engine rankings.

But as search engines got smarter, they realized that domain names were just a tiny part of the puzzle. Nowadays, Google and other search engines consider a whole bunch of factors to decide where a website shows up in search results, and domain names are just a small piece of that puzzle. So, let's debunk the myth of the perfect domain name.
Keywords In Domain URLs: Not A Magic Spell
In the past, having a domain name that included your target keywords was a surefire way to boost your rankings. That's why we ended up with domain names like "best-cheap-shoes.com" or "buy-new-laptops-online.com." But search engines, like Google, have evolved since then. Now, they care more about the overall user experience, the quality of your content, and how relevant it is, rather than just focusing on keyword-rich domain names.

So, while having a domain name with your target keywords might give you a little bit of an advantage, it's not a magic spell that guarantees you'll shoot to the top of the search engine rankings. In fact, obsessing over the perfect domain name might even distract you from other key aspects of search engine optimization.
What Counts Most: Content, Links & User Experience
First of all, take a moment to breathe and do your best to erase any preconceived idea of what you thought you knew about domain names and white-hat SEO. Don’t stress over picking your business or brand’s domain name – allow the District Maven marketing pros set the record straight and share what actually matters to Google while crawling and evaluating websites.

Conversely, we advise business owners to focus their attention on these three aspects of online marketing. Not only are they the foundation on which all search engine optimization strategies and campaigns are built, all have a much greater impact on the SEO success of a company or brand’s website.
Bottom Line: Don't Sweat Picking A Domain URL
While domain names used to be a big deal in the world of SEO, things have changed. Nowadays, search engines care more about the quality of your content, the user experience you provide, and the quality of your backlinks than they do about your domain name.

So, don't let the hunt for the perfect domain name hold you back. Pick a domain name that represents your brand and is easy to remember, and then shift your focus to what truly matters for SEO success. Happy optimizing!
Have you ever spent forever and a day trying to figure out what your website's domain name should be? Don't worry, you're not alone! Most of us have been there, obsessing over finding the perfect domain name that will make or break our website's search engine optimization (SEO) strategy. But guess what? Domain names aren't the end-all, be-all for SEO like you might think -- and that is coming straight from the ultimate source, too.

Google's John Mueller said exactly that during a recent panel discussion on Mastodon regarding domain names and search engine optimization. Of all the topics touched upon, Mueller's comments using keywords in a domain were perhaps the most valuable to webmasters and marketing teams, solving a long-time myth typically spread by inexperienced digital marketers.

We think Mueller absolutely said it best by simply stating: "Your domain name is never going to make or break your SEO." Despite being very straightforward and to-the-point, his talking points still leave a lot of questions on the table. How did we get here? And if domain name keywords aren't super important, what is?

Don't stress, friends. Allow the marketing experts at District Maven to break this down for you:
The Tale Of The "Perfect" Domain Name
Once upon a time, back in the early days of the internet, everyone was crazy about domain names. Business owners would fight tooth and nail to snag the perfect, keyword-packed domain name, thinking it was the secret to nabbing the top spot in search engine rankings.

But as search engines got smarter, they realized that domain names were just a tiny part of the puzzle. Nowadays, Google and other search engines consider a whole bunch of factors to decide where a website shows up in search results, and domain names are just a small piece of that puzzle. So, let's debunk the myth of the perfect domain name.
Keywords In Domain URLs: Not A Magic Spell
In the past, having a domain name that included your target keywords was a surefire way to boost your rankings. That's why we ended up with domain names like "best-cheap-shoes.com" or "buy-new-laptops-online.com." But search engines, like Google, have evolved since then. Now, they care more about the overall user experience, the quality of your content, and how relevant it is, rather than just focusing on keyword-rich domain names.

So, while having a domain name with your target keywords might give you a little bit of an advantage, it's not a magic spell that guarantees you'll shoot to the top of the search engine rankings. In fact, obsessing over the perfect domain name might even distract you from other key aspects of search engine optimization.
What Counts Most: Content, Links & User Experience
First of all, take a moment to breathe and do your best to erase any preconceived idea of what you thought you knew about domain names and white-hat SEO. Don’t stress over picking your business or brand’s domain name – allow the District Maven marketing pros set the record straight and share what actually matters to Google while crawling and evaluating websites.

Conversely, we advise business owners to focus their attention on these three aspects of online marketing. Not only are they the foundation on which all search engine optimization strategies and campaigns are built, all have a much greater impact on the SEO success of a company or brand’s website.
Bottom Line: Don't Sweat Picking A Domain URL
While domain names used to be a big deal in the world of SEO, things have changed. Nowadays, search engines care more about the quality of your content, the user experience you provide, and the quality of your backlinks than they do about your domain name.

So, don't let the hunt for the perfect domain name hold you back. Pick a domain name that represents your brand and is easy to remember, and then shift your focus to what truly matters for SEO success. Happy optimizing!
Have you ever spent forever and a day trying to figure out what your website's domain name should be? Don't worry, you're not alone! Most of us have been there, obsessing over finding the perfect domain name that will make or break our website's search engine optimization (SEO) strategy. But guess what? Domain names aren't the end-all, be-all for SEO like you might think -- and that is coming straight from the ultimate source, too.

Google's John Mueller said exactly that during a recent panel discussion on Mastodon regarding domain names and search engine optimization. Of all the topics touched upon, Mueller's comments using keywords in a domain were perhaps the most valuable to webmasters and marketing teams, solving a long-time myth typically spread by inexperienced digital marketers.

We think Mueller absolutely said it best by simply stating: "Your domain name is never going to make or break your SEO." Despite being very straightforward and to-the-point, his talking points still leave a lot of questions on the table. How did we get here? And if domain name keywords aren't super important, what is?

Don't stress, friends. Allow the marketing experts at District Maven to break this down for you:
The Tale Of The "Perfect" Domain Name
Once upon a time, back in the early days of the internet, everyone was crazy about domain names. Business owners would fight tooth and nail to snag the perfect, keyword-packed domain name, thinking it was the secret to nabbing the top spot in search engine rankings.

But as search engines got smarter, they realized that domain names were just a tiny part of the puzzle. Nowadays, Google and other search engines consider a whole bunch of factors to decide where a website shows up in search results, and domain names are just a small piece of that puzzle. So, let's debunk the myth of the perfect domain name.
Keywords In Domain URLs: Not A Magic Spell
In the past, having a domain name that included your target keywords was a surefire way to boost your rankings. That's why we ended up with domain names like "best-cheap-shoes.com" or "buy-new-laptops-online.com." But search engines, like Google, have evolved since then. Now, they care more about the overall user experience, the quality of your content, and how relevant it is, rather than just focusing on keyword-rich domain names.

So, while having a domain name with your target keywords might give you a little bit of an advantage, it's not a magic spell that guarantees you'll shoot to the top of the search engine rankings. In fact, obsessing over the perfect domain name might even distract you from other key aspects of search engine optimization.
What Actually Matters: Content, Links & The User Experience
First of all, take a moment to breathe and do your best to erase any preconceived idea of what you thought you knew about domain names and white-hat SEO. Don’t stress over picking your business or brand’s domain name – allow the District Maven marketing pros set the record straight and share what actually matters to Google while crawling and evaluating websites.

Conversely, we advise business owners to focus their attention on these three aspects of online marketing. Not only are they the foundation on which all search engine optimization strategies and campaigns are built, all have a much greater impact on the SEO success of a company or brand’s website.
Bottom Line: Don't Sweat Picking A Domain URL
While domain names used to be a big deal in the world of SEO, things have changed. Nowadays, search engines care more about the quality of your content, the user experience you provide, and the quality of your backlinks than they do about your domain name.

So, don't let the hunt for the perfect domain name hold you back. Pick a domain name that represents your brand and is easy to remember, and then shift your focus to what truly matters for SEO success. Happy optimizing!