There are many tips and tricks that we regularly enforce to District Maven clients, and one of the most common is the importance of cohesive digital marketing. And yes, this is 100% true. In addition to creating increased brand recognition, consistency cultivates customer loyalty and ultimately results in higher conversion rates. There is, however, one caveat to this: you must always account for the seasons!

It is amazing what can be done by maintaining the foundation of a brand's core assets, but only adding a seasonal twist. Taking advantage of holidays (no matter how ridiculous), special events or seasonal trends makes a company more relatable and easier to connect with. Additionally, because there is a time limit on these time-sensitive campaigns, they'll also subtly convey a sense of urgency which will boost sales and overall engagement. Best of all, seasonal marketing designs and templates can help a business stand out from the competition and firmly establish a stronger brand identity.

To get you started, check out the seasonally inspired color palettes we curated specifically to get your creative juices flowing. Happy designing, fam!