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The Hospitality Industry Guide To Managing Online Customer Reviews

The Hospitality Industry Guide To Managing Online Customer Reviews

Blog Tips + Tricks Vendors + Venues
Since opening in 2012, Ballston's A-Town Bar & Grill has been the area's go-to spot for happy hour, game watches, and scandalously fun Sunday Funday brunch bashes. Their reputation for throwing over-the-top parties (for the most part) isn't exaggerated, leaving them open to mixed reviews – some of which are blunt, rude and downright negative. One could never mistake management, specifically owner Scott Parker, for not caring or taking action. This is evident throughout his determined dedication to managing the venue's Yelp Business Page and responding to virtually every customer along the way. While there are several things that make A-Town Bar & Grill (as well as his many other venues and concepts) successful, in terms of brand strategy, this is undoubtedly one of the most effective pieces of the marketing puzzle.
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Latest Instagram Update Includes Video Tagging, Shoppable Stories & More

Latest Instagram Update Includes Video Tagging, Shoppable Stories & More

Blog Tips + Tricks
Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is releasing impactful new features including video account tagging, shoppable stories and ability to browse items for sale within the Explore feed. I personally noticed the first of the major new additions while posting for a District Maven social media marketing client today. As I went to post their weekly promotional video, I noticed right below the caption section was a new option to "Tag People." Intrigued, I immediately clicked on it and was prompted to do exactly that. (Also, it seems that video tagging follows the same rules as image tagging -- one gets to tag up to 20 accounts.)
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Beginner’s SEO Checklist For Content Marketing Campaigns

Beginner’s SEO Checklist For Content Marketing Campaigns

Blog Templates + Guides Tips + Tricks
Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that the most effective campaigns are unique, relevant and share-worthy for a targeted audience or demographic. What fewer Webmasters know is that the secret sauce for a successful content marketing campaign truly lies in how it is intercepted and understood by the search engines.
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Google Makes Search Console Verification & Setup That Much Easier

Google Makes Search Console Verification & Setup That Much Easier

Blog Tips + Tricks
While setting up a business account on Google isn't exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on one's site. Until recently, Google Analytics and Google Webmaster Tools' accounts had to be verified separately -- and all too often, setting up accounts with the latter has proved to be more trouble than it should be.
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Find The Best SEO Agency For Your Brand

Find The Best SEO Agency For Your Brand

Blog Tips + Tricks
The world is littered with thousands of Agencies that offer SEO. The average business owner can find themselves a little flustered, without knowing where to start–– but that doesn’t have to be the case if you know what you’re looking for in an SEO agency.
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A New Brand Design Concept For District Maven Is Here

A New Brand Design Concept For District Maven Is Here

Behind The Scenes Blog Brand Inspiration Templates + Guides
When it came to entering a new decade, we wanted to approach it the way we would approach any new client, with a fresh start, look, and feel. We are happy to introduce you to the refreshed, mature, and a little more sophisticated, District Maven.
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Boost SEO With Offline Events

Boost SEO With Offline Events

Blog Tips + Tricks
It is no secret that one of the keys to search engine optimization is building deep connections with reputable online sources. It isn't enough to simply have a backlink to your brand's website. For a referral link to have any true SEO value, it must also come from a source that is both relevant and highly trustworthy, both with human visitors and the search engines.
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