A SEO Glossary For Beginners & Small Business Owners

When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public's general understanding as grown alongside technology, ultimately leading to far more insightful, advanced conversations. However, just because more people know they need to utilize digital marketing strategies doesn't mean that they understand what any of it actually means. Even fewer people know to implement them -- and with good reason.

Although SEO (and its associated practices) isn't rocket science, it can often seem like it. In addition to being fairly complex, best practices change regularly and keeping up can be challenging. This is true for any beginning marketer or small business owner, especially those who can't afford to hire to a seasoned marketing agency to optimize for them.
When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public's general understanding as grown alongside technology, ultimately leading to far more insightful, advanced conversations. However, just because more people know they need to utilize digital marketing strategies doesn't mean that they understand what any of it actually means. Even fewer people know to implement them -- and with good reason.

Although SEO (and its associated practices) isn't rocket science, it can often seem like it. In addition to being fairly complex, best practices change regularly and keeping up can be challenging. This is true for any beginning marketer or small business owner, especially those who can't afford to hire to a seasoned marketing agency to optimize for them.

Image
To get you started, below is a list of basic terms one will definitely hear (and want to understand) when executing SEO strategies for their website, While a more complete list can be found on Search Engine Land's recent blog entry (here), the following are the most important to know from their list.

*Note: Explanations have been copied directly from Search Engine Land's article and therefore are credited with the specific language featured herein.
When it comes to optimizing for the search engines, every business will utilize slightly different methods depending on their unique needs. But for the restaurant and hospitality owner, it seems like every technique must be taken into account while implementing SEO strategy, and with good reason. When people search the Internet they are looking to do something -- roughly 80% of these individuals are doing research, whereas the remaining 20% are looking to make a purchase decision (almost always after doing research of some kind).

While you can find an endless amount of information listed throughout Google's search engine results pages, in the hospitality industry, only three things really matter: your website, social media profiles and online brand reputation. The last on that list may be the most important factor, as it is the customer review sites like Google Reviews, Yelp and TripAdvisor that will make the biggest impact on the purchase decision-making process.

Of course, it goes without saying that maintaining updated business listing citations on major review sites is important to local digital marketing. However, it is the diligent and thoughtful management of customer reviews that truly matters – with human visitors and search engines alike. Yes, I get that keeping up with what seems like an endless stream of negative comments is daunting, let alone responding to any of them, but it is absolutely required for any hospitality professional, restaurant or bar owner.




Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram



Recent Projects


Request A consultation