Importance Of Reels For Your IG Marketing

As Instagram continues to emulate TikTok, the platform has made it clear that Reels is its top priority. After all, video is king, and TikTok is currently dominating the social landscape big time! In response, Meta, Instagram, and Facebook's parent company has taken note-- and intends to steer away the audiences flocking to the former Musicl.ly app by essentially adding it to Instagram.
As Instagram continues to emulate TikTok, the platform has made it clear that Reels is its top priority. After all, video is king, and TikTok is currently dominating the social landscape big time! In response, Meta, Instagram, and Facebook's parent company has taken note-- and intends to steer away the audiences flocking to the former Musicl.ly app by essentially adding it to Instagram.

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[Image sourced via]

If this sounds familiar to you, Facebook did something similar in 2016 when it incorporated stories after a failed attempt to purchase SnapChat. While we don't believe that Instagram will completely steal TikTok's thunder, it's allowing its users the opportunity to get creative on the highly visual platform. This integration will also benefit businesses and allow them to market their products in a new and innovative way.
[Image sourced via]

If this sounds familiar to you, Facebook did something similar in 2016 when it incorporated stories after a failed attempt to purchase SnapChat. While we don't believe that Instagram will completely steal TikTok's thunder, it's allowing its users the opportunity to get creative on the highly visual platform. This integration will also benefit businesses and allow them to market their products in a new and innovative way.

Where To Start With Reels For Your Business

We get it, Reels is ANOTHER thing to add to your content strategy, but it doesn't have to be complicated. We recommend using current trends such as short video clips or how-to videos to get noticed by the Instagram algorithm. Creating videos that follow occuring trends will get the platform to promote your account and give your business a new set of eyes as IG gives preference to those using Reels regularly. In publishing Reels, companies also demonstrate their expertise and create trust with their audiences.
We get it, Reels is ANOTHER thing to add to your content strategy, but it doesn't have to be complicated. We recommend using current trends such as short video clips or how-to videos to get noticed by the Instagram algorithm. Creating videos that follow occuring trends will get the platform to promote your account and give your business a new set of eyes as IG gives preference to those using Reels regularly. In publishing Reels, companies also demonstrate their expertise and create trust with their audiences.

Reels Are An Opportunity To Be Creative, Not Polished

Instagram has a reputation for being overly edited and highly polished. Although it is still essential to be somewhat edited on IG, it is more important to be creative and show off your brand's personality by making relatable and fun content. Are you ready to make Reels but are nervous you won't be great at editing? We recommend that you try out Canva's editing features, copyrighted music, and tutorials to put together reels that are on-trend and slightly branded.
Instagram has a reputation for being overly edited and highly polished. Although it is still essential to be somewhat edited on IG, it is more important to be creative and show off your brand's personality by making relatable and fun content. Are you ready to make Reels but are nervous you won't be great at editing? We recommend that you try out Canva's editing features, copyrighted music, and tutorials to put together reels that are on-trend and slightly branded.

How To Know Which Reel Trends Are For Your Business?

Social media is a game of trial and error. There are peaks and valleys, and trying is the ONLY WAY you'll know if something works for your brand. The first tip we recommend when it comes to Reels, is to browse Reels being shared in your niche to find out what is working for companies similar to yours. Also, asking your audience what they want to see can help you narrow down the type of content that you should be creating for them!
Social media is a game of trial and error. There are peaks and valleys, and trying is the ONLY WAY you'll know if something works for your brand. The first tip we recommend when it comes to Reels, is to browse Reels being shared in your niche to find out what is working for companies similar to yours. Also, asking your audience what they want to see can help you narrow down the type of content that you should be creating for them!

What's The Next Steps You Should Take With Reels?

Get started! We've compiled three content categories that can get you started today:

1. How To's! -- Show your audience how to use your product with how-to videos. This is one of the simplest ways to create content without thinking about it! You know your product better than anyone, and this is where you can show it off!

2. Behind the Scenes -- BTS videos show off your business and allow your customers to know you to form a deeper connection to your products and company. BTS Reels can give your brand personality while showing how much work goes into your business.

3. Sneak Peeks -- Give them the scoop of what is coming down the pipeline! Not only are sneak peek Reels a great way to demonstrate new items or offerings, but it creates buzz for that product's launch!

Are you ready to take your Reels game to the next level?! We're happy to talk to you about what your content should look like and where to start. Visit our Contact page for more information.
Get started! We've compiled three content categories that can get you started today:

1. How To's! -- Show your audience how to use your product with how-to videos. This is one of the simplest ways to create content without thinking about it! You know your product better than anyone, and this is where you can show it off!

2. Behind the Scenes -- BTS videos show off your business and allow your customers to know you to form a deeper connection to your products and company. BTS Reels can give your brand personality while showing how much work goes into your business.

3. Sneak Peeks -- Give them the scoop of what is coming down the pipeline! Not only are sneak peek Reels a great way to demonstrate new items or offerings, but it creates buzz for that product's launch!

Are you ready to take your Reels game to the next level?! We're happy to talk to you about what your content should look like and where to start. Visit our Contact page for more information.