Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines

In Tips & Tricks by District Maven

Looking to fill your end-of-summer calendar with nearby events, attractions and things to do? You're in luck! Google has taken its integrated, vertical search engine for events up a notch, making it easier than ever to snag tickets to the coolest happenings in town. The gods over at Google have been merging quick search tools into results pages for quite a while and last year first introduced this event search platform - providing all the information attendees would ever need to know. The latest update gives the initial platform a mobile-friendly facelift, making it more robust and customized to user preferences.

how it all works

Upon searching for "free concerts" or "events near me" on Google from a mobile phone or tablet, a list of several special events will be displayed right within the results pages, complete with all relevant and important event information. Because Google takes ones IP address and location into account, events shown will almost certainly be located nearby. (Unless the original search term includes a geo-signifier, that is!)

Once the user finds one that sparks their interest, they only have to tap on it to view important event details such as location, time and other need-to-know information. Those ready to secure their entry can follow the prominently displayed links to purchase tickets from a variety of providers -- all before it ever introduces the event’s actual website. It is also a breeze to save and share events without ever leaving the Google results pages. Once again, the search engine giant makes its dominance unavoidable by eliminating the need to click on any other website to find needed information.


customized based on your searches

Not surprisingly, Google also takes your search history and interests into account when displaying event results. Thanks to the handy "For You" tab, it’s now possible to browse and save trending, popular events nearby to stay updated on the best happenings around town.

Another feature allows events to be filtered by category, giving the user the ultimate power to search everything from neighborhood meet-ups to live concerts and user-generated event listings. (Kind of like EventBrite's model, but better -- because this is Google, after all.) Marketers can also easily submit events to appear in the search results, with new and updated listings updated promptly.

According to Google's blog entry, new and updated features will be integrated into the platform over the upcoming weeks. How will your team prepare for the ever-changing upgrades to the results pages? Ensure your company or brand stays on top with help from an experienced online marketing agency. Contact us at District Maven to get started today!

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