While setting up a business account on Google isn't exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on one's site. Until recently, Google Analytics and Google Webmaster Tools' accounts had to be verified separately -- and all too often, setting up accounts with the latter has proved to be more trouble than it should be. Since the search engine giant has been in a massive "fix-it-now" state of mind recently, it was only a matter of time before they would also make life easier on site administrators, too. Google recently announced that it will soon be offering dual-verification for its Search Console if the webmaster is already a verified owner of the same URL in Google Analytics.This means that we can kiss goodbye the days of manual verification within Google Webmaster Tools. By setting up the property's Google Analytics account first it automatically gives the site owners access to Search Console as well, ultimately streamlining the process.
Another beneficial addition to Google's data tracking platform comes in the form of increased communication. Those with verified access to Google Analytics and Webmaster Tools will now receive notifications of issues directly to their email inbox, instead of having to manually check for support messages within the Search Console platform. Not only is this more convenient, it ensures that site administrators are constantly updated with manual actions, hacks, and upgrade alerts in real-time. In Google's own words, Search Console is important and useful because: "Search Console is a free tool that provides website owners with information which can be critical to performance in Google Search. Once verified, Search Console compiles reports on the website’s performance in Search, including search queries, the website’s rankings, and the number of clicks and impressions. Additionally, there’s information about a site’s indexing, the status of various implemented features on the website, as well as reports and notifications of critical issues."
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