Google Local Business Profiles To Highlight COVID-19 Safety Measures

Since the Coronavirus outbreak, Google has been adjusting its Local Business Listings so that administrators can change their profiles according to the business's current status. Initially, this included announcing whether a company was "temporarily closed" or not due to the pandemic. However, as of yesterday, Google is now allowing business owners to update their current "open or closed" status and share how they're taking preventative measures.

This is something that Yelp and TripAdvisor, but this Google update stands to be especially influential, particularly when it comes to placement within the search engine listings. Not only will these new features offer real-time information as to the specific company's COVID-19 response to human visitors, but it will share the information with the search engines as well. Although these features just appeared in the dashboard yesterday for some administrators, they are not live in the Search and Maps results... yet -- but knowing Google, they will almost certainly be added soon.


Since the Coronavirus outbreak, Google has been adjusting its Local Business Listings so that administrators can change their profiles according to the business's current status. Initially, this included announcing whether a company was "temporarily closed" or not due to the pandemic. However, as of yesterday, Google is now allowing business owners to update their current "open or closed" status and share how they're taking preventative measures.

This is something that Yelp and TripAdvisor, but this Google update stands to be especially influential, particularly when it comes to placement within the search engine listings. Not only will these new features offer real-time information as to the specific company's COVID-19 response to human visitors, but it will share the information with the search engines as well. Although these features just appeared in the dashboard yesterday for some administrators, they are not live in the Search and Maps results... yet -- but knowing Google, they will almost certainly be added soon.

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Why Should You Care As A Business Owner?

Simply put: because customers do care about this information. Even though businesses are starting to open up (at various rates) across the country, most people are still very nervous about going outside and adamantly practice social distancing. As long as the infection stays high, potential customers will only visit your store if they feel that your business is doing enough to keep them safe -- bottom line. Survey data from GatherUp shows that consumers are far more likely to engage with a brand or company that enforces Coronavirus preventative measures rather than one that doesn't.

Simply put: because customers do care about this information. Even though businesses are starting to open up (at various rates) across the country, most people are still very nervous about going outside and adamantly practice social distancing. As long as the infection stays high, potential customers will only visit your store if they feel that your business is doing enough to keep them safe -- bottom line. Survey data from GatherUp shows that consumers are far more likely to engage with a brand or company that enforces Coronavirus preventative measures rather than one that doesn't.

Why Should You Care As A Business Owner?

While specific attributes vary for each business depending on their category (so these new health and safety attributes won't show up for everyone), it is consistent with the many pandemic-related updates that the search engine giant has introduced.

What's more, human visitors and search engines alike appreciate having the most updated, relevant information on any given brand. Because of the massive impact the COVID-19 outbreak has had on everyday life. It only makes sense that Google's indexing robots will take it equally as seriously -- and update their results pages accordingly.

Want to be sure that your company's digital marketing strategy is ready to weather the Coronavirus storm? Get a price quote from our expert marketing team and find out how you can use the pandemic to your benefit and find new customers.



While specific attributes vary for each business depending on their category (so these new health and safety attributes won't show up for everyone), it is consistent with the many pandemic-related updates that the search engine giant has introduced.

What's more, human visitors and search engines alike appreciate having the most updated, relevant information on any given brand. Because of the massive impact the COVID-19 outbreak has had on everyday life. It only makes sense that Google's indexing robots will take it equally as seriously -- and update their results pages accordingly.

Want to be sure that your company's digital marketing strategy is ready to weather the Coronavirus storm? Get a price quote from our expert marketing team and find out how you can use the pandemic to your benefit and find new customers.


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For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

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