Google Domains: What To Know Before You Buy

During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.

A little research and digging left me surprised for two reasons. First, despite having a market life of over 24 months, Google Domains remains relatively unknown. Given the many selling points this BETA program has (from cool domain name endings to included Google Apps), I’d expect that it would be much more popular than it is — particularly with entrepreneurs and small businesses. I also figured the marketing push on Google’s behalf would be much more aggressive, especially if they are actually serious about going from BETA to the big leagues.
During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.

A little research and digging left me surprised for two reasons. First, despite having a market life of over 24 months, Google Domains remains relatively unknown. Given the many selling points this BETA program has (from cool domain name endings to included Google Apps), I’d expect that it would be much more popular than it is — particularly with entrepreneurs and small businesses. I also figured the marketing push on Google’s behalf would be much more aggressive, especially if they are actually serious about going from BETA to the big leagues.

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Second, I was surprised that I wasn’t sold on the platform within the first few minutes of looking at their landing page. There is no denying their value points aren’t bad, but they’re a long ways from great. Despite having a laundry list of features, I’ve concluded that Google Domains is actually not as easy, seamless and flexible as one may think — and here is why.
Second, I was surprised that I wasn’t sold on the platform within the first few minutes of looking at their landing page. There is no denying their value points aren’t bad, but they’re a long ways from great. Despite having a laundry list of features, I’ve concluded that Google Domains is actually not as easy, seamless and flexible as one may think — and here is why.




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