View Post

First Impressions Count – Googlebot Only Cares About Your First 15MB Of Content

If you’re an avid reader of the District Maven blog, then you’ve read about the importance of sequencing in search engine optimization. How content is ordered on a website dramatically impacts how Google’s indexing robots read and understand it. Generally, from both a macro and micro level, the search engines will put the most emphasis on what information is listed …

View Post

Starting A Small Business? Here Are Your Marketing & Branding Must-Haves

Forgive us, but we need to start this post by stating the obvious: after over two years since the onset of the Coronavirus pandemic, it is clear that life will never be the same. Despite the many challenges Americans have faced in the last two years, it is becoming clear that not everything about this time has been negative. Although …

View Post

Google Business Purge: Over 7M Fake Profiles Removed In 2021

Of all the topics discussed on this blog, perhaps the most consistent theme is about Google’s ultimate quest to continually provide only the best, most accurate information to its searchers. This is something they commit to fully, applying this to every facet of their operation – and Google Business Profiles are no exception.

View Post

Want To Master Marketing? These Skills Are An Absolute Must, Part Two

There is no doubt that marketing is a fun but challenging industry to break into. This is especially true given its rapidly evolving pace and a laundry list of soft critical skills required to become a successful marketer. Although we already established that soft skills are arguably more essential for a candidate (due to their inherent nature), that doesn’t make having fundamental, hard skills any less necessary.

View Post

Want To Master Marketing? These Skills Are An Absolute Must, Part One

Breaking into any industry can be challenging, and marketing is no exception. There is no denying that a career in this field is both exciting and “sexy,” but it is also incredibly complex and fast-paced. The factors that define a successful marketing career evolve continuously, and your skillset must evolve to stay on top of trends and ahead of the competition.

View Post

Importance Of Reels For Your IG Marketing

As Instagram continues to emulate TikTok, the platform has made it clear that Reels is its top priority. After all, video is king, and TikTok is currently dominating the social landscape big time! In response, Meta, Instagram, and Facebook’s parent company has taken note– and intends to steer away the audiences flocking to the former Musicl.ly app by essentially adding it to Instagram.

View Post

SEO VS. PPC: Which Is Better For My Digital Marketing?

There is a myriad of things the District Maven team loves about our job, but perhaps our favorite is the fact that we get to work with all types of business owners daily. These people are our proverbial spirit animals, individuals who are motivated, innovative, and live to hustle. Entrepreneurship is more a state of mind rather than a state of being, which explains the insatiable desire to hit the ground running – especially when starting something new.

View Post

SEO Insights For 2022: What’s New & What Remains The Same

Forgive us for sounding basic and cliche, but it is hard to believe that the year is nearly over. In addition to the constantly evolving “new normal” due to the Coronavirus, District Maven expanded our client roster significantly in 2021. It must be true what they say: time really does fly when you’re having fun — or, in our case, really busy.

View Post

Avoid Bad Marketing Agencies: Warning Signs To Watch Out For

Effective marketing and branding is critical for every company or brand, but is one of the most difficult investments for a business owner to make. In our experience, there are many reasons for this, but it basically comes down to this: it is really hard to find a good digital marketing agency. New District Maven clients often join our family with years worth of horror stories about the time and money wasted with “expert” companies that produced no tangible, money-making results.