Whether you just are testing the digital marketing waters or are a seasoned SEO pro, Google Analytics and Search Console are two data-rich tools that one needs to be familiar with. Not only does it provide insight into the inner workings to how Google’s indexing robots execute and rank websites throughout their results pages, but will help one improve their marketing campaigns as well.
The world is littered with thousands of Agencies that offer SEO. The average business owner can find themselves a little flustered, without knowing where to start–– but that doesn’t have to be the case if you know what you’re looking for in an SEO agency.
It is no secret that one of the keys to search engine optimization is building deep connections with reputable online sources. It isn’t enough to simply have a backlink to your brand’s website. For a referral link to have any true SEO value, it must also come from a source that is both relevant and highly trustworthy, both with human visitors and the search engines.
Let’s be real. For most of us, coding a website is a scary, difficult task. Regardless of how much brand recognition you have or compelling your content is, having a general understanding of HTML is key to executing a successful online marketing campaign and attracting new visitors through the search engines. Whether you need to realign a photo, install analytics or are just sick of turning to your web developer for every minor edit, becoming familiar with HTML coding is a smart move for every brand or small business owner.
In the stone ages of digital marketing (circa 2004 or so), constant blogging was all the rage in the online world. Those in the web game professed that this was not only the best way to drive substantial traffic to a website, but to increase sales as well.
One of the cornerstones of online marketing in 2019 is undoubtedly the presence of sharp, beautiful, and visually appealing imagery that catches the user’s attention and positively represents the brand it’s associated with. Regardless of whether you’re a blogger, creative entrepreneur or other type of small business owner, having an updated, fresh set of photography on hand is absolutely key. Not only is this content useable on a business website, but it is shareworthy across social media outlets and industry-specific channels as well.
One doesn’t have to be an expert digital marketer to know the significant role that Google plays in every day life. No matter the update or algorithm change, the search engine giant’s goal has always been to deliver the best, most relevant results that they believe people want to see. With that in mind, it is understandable why they would start adding new integrations to their search results (such as their quick search tool and local events display, for example). These upgrades make sense, as they provide helpful information to a user faster and more efficiently. It isn’t surprising either, as such a move keeps people on Google instead of clicking elsewhere. (You sly dogs, you.)
Since opening in 2012, Ballston’s A-Town Bar & Grill has been the area’s go-to spot for happy hour, game watches, and scandalously fun Sunday Funday brunch bashes. Their reputation for throwing over-the-top parties (for the most part) isn’t exaggerated, leaving them open to mixed reviews – some of which are blunt, rude and downright negative. One could never mistake management, specifically owner Scott Parker, for not caring or taking action. This is evident throughout his determined dedication to managing the venue’s Yelp Business Page and responding to virtually every customer along the way. While there are several things that make A-Town Bar & Grill (as well as his many other venues and concepts) successful, in terms of brand strategy, this is undoubtedly one of the most effective pieces of the marketing puzzle.
Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is releasing impactful new features including video account tagging, shoppable stories and ability to browse items for sale within the Explore feed. I personally noticed the first of the major new additions while posting for a District Maven social media marketing client today. As I went to post their weekly promotional video, I noticed right below the caption section was a new option to “Tag People.” Intrigued, I immediately clicked on it and was prompted to do exactly that. (Also, it seems that video tagging follows the same rules as image tagging — one gets to tag up to 20 accounts.)
Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that the most effective campaigns are unique, relevant and share-worthy for a targeted audience or demographic. What fewer Webmasters know is that the secret sauce for a successful content marketing campaign truly lies in how it is intercepted and understood by the search engines.