Let’s be real. For most of us, coding a website is a scary, difficult task. Regardless of how much brand recognition you have or compelling your content is, having a general understanding of HTML is key to executing a successful online marketing campaign and attracting new visitors through the search engines.
In the stone ages of digital marketing (circa 2004 or so), constant blogging was all the rage in the online world. Those in the web game professed that this was the way to not only the best way to drive lots of traffic to a website, but to increase sales as well.
One of the cornerstones of online marketing in 2019 is undoubtedly the presence of sharp, beautiful, and visually appealing imagery that catches the user’s attention and positively represents the brand it’s associated with. Regardless of whether you’re a blogger, creative entrepreneur or other type of small business owner, having an updated, fresh set of photography on hand is absolutely key. Not only is this content useable on a business website, but it is shareworthy across social media outlets and industry-specific channels as well.
One doesn’t have to be an expert digital marketer to know the significant role that Google plays in every day life. No matter the update or algorithm change, the search engine giant’s goal has always been to deliver the best, most relevant results that they believe people want to see. With that in mind, it is understandable why they would start adding new integrations to their search results (such as their quick search tool and local events display, for example). These upgrades make sense, as they provide helpful information to a user faster and more efficiently. It isn’t surprising either, as such a move keeps people on Google instead of clicking elsewhere. (You sly dogs, you.)
When it comes to optimizing for the search engines, every business will utilize slightly different methods depending on their unique needs. But for the restaurant and hospitality owner, it seems like every technique must be taken into account while implementing SEO strategy, and with good reason. When people search the Internet they are looking to do something — roughly 80% of these individuals are doing research, whereas the remaining 20% are looking to make a purchase decision (almost always after doing research of some kind).
Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is releasing impactful new features including video account tagging, shoppable stories and ability to browse items for sale within the Explore feed.
Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that the most effective campaigns are unique, relevant and share-worthy for a targeted audience or demographic. What fewer Webmasters know is that the secret sauce for a successful content marketing campaign truly lies in how it is intercepted and understood by the search engines.
Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!’s newest reality show, Very Cavallari — and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari’s quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she’s humbly been building for the better part of a decade is truly impressive.
While setting up a business account on Google isn’t exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on one’s site. Until recently, Google Analytics and Google Webmaster Tools’ accounts had to be verified separately — and all too often, setting up accounts with the latter has proved to be more trouble than it should be.
When it comes to digital marketing, you never know what you will discover by simply logging in and paying attention — literally. I was especially intrigued when I logged into District Maven’s website dashboard over the weekend to discover this message from Wordpress (featured on the right). It highlights their newest platform offering: an internal front-end editor, which according to Wordpress, will make coding even easier for the Average Joe to tackle, straight from the content management system itself.