As a digital marketing agency, so much of what we do at District Maven involves Google in some shape or form. We regularly optimize our client’s sites and campaigns to perform better within its search engine pages. Google Workspace is our platform of choice for email, sharing documents, and communicating as a team and with clients.
Trends and stylistic preferences come and go, and this is especially true with website design. Change isn’t necessarily a bad thing, either. The District Maven team often tells clients that websites are like computers in the sense that they do require refreshing to ensure digital platforms continue to operate and appear as desired. One could have many reasons for giving their page a makeover; often the site is old and lacks modern, mobile-friendly design or pays little attention to business conversion goals.
Recently, Adam Mosseri, the head of Instagram, announced that the platform would follow in Youtube and Tiktok’s lead and move toward being a video-focused app.
Attention online retailers: it’s time to take your website store to the masses. Thanks to the recent launch of WooCommerce’ s Google Listings & Ads extension, it is now easier than ever to increase visibility for your products across the search engines.
Well, well, well — if this isn’t a loaded question. If you’ve found yourself wondering how long it will actually take for your SEO efforts to pay off, you’re not alone. The District Maven team is frequently asked about Google’s timeline and we hate to tell you, the answer is less than satisfying.
To say that the COVID-19 pandemic changed life as we know it is an understatement — but it is especially true for one’s typical work day. Before March, 2020, nearly half of American professionals never worked outside the office and were brand new to the work-from-home lifestyle. A year and a half later, it is clear that telecommuting is here to stay. Not only are the vast majority of Americans continuing to operate remotely (approximately 71% according to Pew Research Center), but people have come to love and find immense value in the shift in work environment.
We at District Maven know that sometimes, life throws us some curveballs– pesky obstacles that get in the way of things being easy. Wouldn’t it be great if everything in life was carefree? We put our heads together and came up with the (insert number here) best life hacks that will help take away the stresses of daily life. From mental health tips to helpful marketing tidbits, we know these tricks will work for you like they work for us!
In recent weeks, the District Maven team has fielded several questions about sharing on Facebook — namely, how to fix incorrect thumbnail images when sharing a link from your website. This is understandably annoying, but an easy fix nonetheless.
It is no secret social media platforms have immense power, but in our opinion, Pinterest is undoubtedly the most forgotten and underutilized network in digital marketing today. Thanks to its highly visual and easy-to-scroll user interface, one can scroll through a seemingly endless amount of content in a short period of time. With this in mind, it is no surprise that most of District Maven’s clients initially only think of it as an enormous collection of fashion inspiration, recipes and DIY projects.
Of all the nuisances in digital marketing, little annoys marketers and webmasters more than algorithm updates. This is accepted common knowledge. What most people don’t know is that although Google makes hyper-frequent updates to their algorithm (claiming to do “several thousand” a year), most are too tiny for the common web-surfer to notice. Every so often however, Google releases an update that is so profound that it completely alters not only marketing strategy, but search engine optimization in itself.