10 REASONS WHY WORDPRESS
IS BETTER THAN WIX OR WEEBLY
READ POST
HTML CODING GUIDE
FOR BEGINNERS
READ POST
BOOST SEO WITH
OFFLINE EVENTS
READ POST
LIGHTROOM CC: THE ONE
APP ALL CREATIVES NEED
READ POST
GET NEW SEO VALUE
FROM OLD BLOGS
READ POST

10 REASONS WHY WORDPRESS
IS BETTER THAN WIX OR WEEBLY
READ POST
HTML CODING GUIDE
FOR BEGINNERS
READ POST
BOOST SEO WITH
OFFLINE EVENTS
READ POST
LIGHTROOM CC: THE ONE
APP ALL CREATIVES NEED
READ POST
GET NEW SEO VALUE
FROM OLD BLOGS
READ POST
Google Reigns Supreme: Integrates Quick Tools Into Search Results

Google Reigns Supreme: Integrates Quick Tools Into Search Results

Since first stepping onto the scene (or, into our computers) nearly 20 years ago, Google has completely changed the way people find and receive information — this much is obvious. Less apparent is the fact that it also paved the way for seemingly every other popular website launched after it. Even behemoths like Facebook and Amazon can’t wait to replicate Google’s newest features, racing to produce similar tools that are in some way better or more advanced than the original.
Read More
Holiday Event Marketing 101: How To Score A Return On Your Investment

Holiday Event Marketing 101: How To Score A Return On Your Investment

With Labor Day in the rear view mirror, hospitality businesses can focus on the end-of-year, holiday madness that is to come. Starting with Halloween and straight through New Year’s Eve, this is a prime time of the year when customers are looking for new ways to celebrate. Restaurants and bars across the Washington DC area will all try and cash in on the holiday event rush with a series of over-the-top parties.
Read More
Major SEO Mistakes That Are Killing Your Marketing Strategy

Major SEO Mistakes That Are Killing Your Marketing Strategy

SEO — it’s a term business owners hear a lot when talking about marketing. While it is no secret that this technique is important to any successful online strategy, many still don’t really know what it means or how it works.
Read More
Create A Marketing Strategy That Works In Five Steps

Create A Marketing Strategy That Works In Five Steps

When working with a new business, I’m always asked about how I create a marketing strategy for my clients. Inquiries typically revolve around account customization. Can branding plans be adjusted to meet specific corporate needs and if so, can a tailored strategy be ROI producing?
Read More
Small Business Owners: Go Next Level With These Transitional Tips

Small Business Owners: Go Next Level With These Transitional Tips

From its inception until fairly recently, my marketing company could be considered one founded on the principles of solopreneurism. Meaning, one individual handles literally every aspect of the business, from sales and service to accounting and operations. For such a business model to function properly, one must to work extremely long hours and be on call around the clock. This professional choice can definitely dominate many (if not all) other aspects of the solopreneur’s life, so passion and a love of the work is an absolute must. Despite being more of a lifestyle than a standard career choice, those who follow this path are those who are typically tactful individuals who are constantly hungry for growth and long-term, residual rewards.
Read More
Instagram Making Bold Advances With ‘Stories’ Launch Today

Instagram Making Bold Advances With ‘Stories’ Launch Today

If there is one social media striking while the iron is hot in recent weeks, it’s without question Instagram. In addition to their newly added business profile feature, the app is also now allowing users to post live “stories” in real time.
Read More
Instagram Business Pages Can Help Visual Brands Increase Conversions

Instagram Business Pages Can Help Visual Brands Increase Conversions

Brands that rely heavily on visual content marketing will absolutely love Instagram’s newest feature. The popular social media platform has started allowing some business accounts to establish themselves as an actual business page. In playing around with it for my own clients, it appears that making the switch is as easy a few taps on the phone. The main benefits (as I see it) are...
Read More
Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
Rent The Runway’s Customer Rating Platform: A Model For Us All

Rent The Runway’s Customer Rating Platform: A Model For Us All

I’ve always said that most things in life, from relationship building to advertising, stem from trust and experience. Keeping these core values in mind when developing a marketing strategy is key. Companies are successful because they develop a connection with their customers, ultimately building a level of trust and laying out what doing business with them would be like.
Read More
Google Domains: What To Know Before You Buy

Google Domains: What To Know Before You Buy

During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
Why Influencer Marketing Will Make Your Content Strategy Stick

Why Influencer Marketing Will Make Your Content Strategy Stick

Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
How Google Assistant Will Change The Search Game As We Know It

How Google Assistant Will Change The Search Game As We Know It

Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
Snapchat Geofilters Are The New IT Branding Tool

Snapchat Geofilters Are The New IT Branding Tool

It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
What I’ve Learned After Eight Years As A Business Owner

What I’ve Learned After Eight Years As A Business Owner

On May 11th, 2008, I first walked the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Voice Search Will Make You Rethink Your Digital Marketing Strategy

Voice Search Will Make You Rethink Your Digital Marketing Strategy

Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
Solopreneurs: Who They Are & Tips For Being One

Solopreneurs: Who They Are & Tips For Being One

For most of the seven years I’ve been in business, answering some questions about my company has proved a bit tricky. While I breeze through my background, skills and unique values that I offer to clients, whenever asked about my “staff” or “employees” I never really know how to answer. While most small businesses are true to size, my company is really small — it’s a group of one. Thanks to a lot of confused facial expressions, it didn’t take me long to realize that being a one-woman shop was both untraditional and somewhat taboo. Even as solopreneurs have become increasingly more common, it’s clear this type of professional is still largely misunderstood.
Read More
How Going From Mentee To Mentor Helped Me Grow Professionally

How Going From Mentee To Mentor Helped Me Grow Professionally

As my business approaches its 8th anniversary, I can’t help but be a bit nostalgic. While my friends were at the bar celebrating senior year, I spent the entirety of my time working in my college bedroom. What started as a side project for extra beer money blossomed into a thriving career, and I owe Washington D.C. a great amount of gratitude for that. The District has been my home of choice for the better part of a decade and there is no denying that its impact on me has been profound.
Read More
Instagram Update 2016: The Good, Bad & Downright Annoying

Instagram Update 2016: The Good, Bad & Downright Annoying

Unless you’ve been living under a rock or are allergic to social media (or both), chances are good that you’ve heard about the changes Instagram has made to its app. (Or at least seen someone you follow post this picture.) To say the feedback has been less than positive is being kind. Nay, everyone from Kendall Jenner and John Mayer to the average joe is absolutely outraged about it.
Read More
Why Videos Are So Important To Hospitality Marketing

Why Videos Are So Important To Hospitality Marketing

Whenever I’m brainstorming new ideas for marketing my hospitality clients, I always like to remember why guests actually frequent restaurants, bars, nightclubs or event spaces. Sure, grabbing a bite to eat or a cocktail (or both), are obvious enough reasons. But what makes these people choose these specific venues over others? And what would keep a customer coming back?
Read More
Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Google’s effort to remain relevant in the lucrative online review space continues, but their recent revival of their “City Experts” program still falls flat. The original idea was first released in 2013 in an effort to play ball with ratings giants like Yelp and Urbanspoon. The response was less-than-stellar, as users quickly found a laundry list of things they didn’t like about it (see here). Although Google’s new “Local Experts” answers some of the users’ concerns, it creates new ones while leaving others unanswered.
Read More
1 2 3
Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

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Google Reigns Supreme: Integrates Quick Tools Into Search Results

Google Reigns Supreme: Integrates Quick Tools Into Search Results

Since first stepping onto the scene (or, into our computers) nearly 20 years ago, Google has completely changed the way people find and receive information — this much is obvious. Less apparent is the fact that it also paved the way for seemingly every other popular website launched after it. Even behemoths like Facebook and Amazon can’t wait to replicate Google’s newest features, racing to produce similar tools that are in some way better or more advanced than the original.
Read More
Holiday Event Marketing 101: How To Score A Return On Your Investment

Holiday Event Marketing 101: How To Score A Return On Your Investment

With Labor Day in the rear view mirror, hospitality businesses can focus on the end-of-year, holiday madness that is to come. Starting with Halloween and straight through New Year’s Eve, this is a prime time of the year when customers are looking for new ways to celebrate. Restaurants and bars across the Washington DC area will all try and cash in on the holiday event rush with a series of over-the-top parties.
Read More
Major SEO Mistakes That Are Killing Your Marketing Strategy

Major SEO Mistakes That Are Killing Your Marketing Strategy

SEO — it’s a term business owners hear a lot when talking about marketing. While it is no secret that this technique is important to any successful online strategy, many still don’t really know what it means or how it works.
Read More
Create A Marketing Strategy That Works In Five Steps

Create A Marketing Strategy That Works In Five Steps

When working with a new business, I’m always asked about how I create a marketing strategy for my clients. Inquiries typically revolve around account customization. Can branding plans be adjusted to meet specific corporate needs and if so, can a tailored strategy be ROI producing?
Read More
Small Business Owners: Go Next Level With These Transitional Tips

Small Business Owners: Go Next Level With These Transitional Tips

From its inception until fairly recently, my marketing company could be considered one founded on the principles of solopreneurism. Meaning, one individual handles literally every aspect of the business, from sales and service to accounting and operations. For such a business model to function properly, one must to work extremely long hours and be on call around the clock. This professional choice can definitely dominate many (if not all) other aspects of the solopreneur’s life, so passion and a love of the work is an absolute must. Despite being more of a lifestyle than a standard career choice, those who follow this path are those who are typically tactful individuals who are constantly hungry for growth and long-term, residual rewards.
Read More
Instagram Making Bold Advances With ‘Stories’ Launch Today

Instagram Making Bold Advances With ‘Stories’ Launch Today

If there is one social media striking while the iron is hot in recent weeks, it’s without question Instagram. In addition to their newly added business profile feature, the app is also now allowing users to post live “stories” in real time.
Read More
Instagram Business Pages Can Help Visual Brands Increase Conversions

Instagram Business Pages Can Help Visual Brands Increase Conversions

Brands that rely heavily on visual content marketing will absolutely love Instagram’s newest feature. The popular social media platform has started allowing some business accounts to establish themselves as an actual business page. In playing around with it for my own clients, it appears that making the switch is as easy a few taps on the phone. The main benefits (as I see it) are...
Read More
Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
Rent The Runway’s Customer Rating Platform: A Model For Us All

Rent The Runway’s Customer Rating Platform: A Model For Us All

I’ve always said that most things in life, from relationship building to advertising, stem from trust and experience. Keeping these core values in mind when developing a marketing strategy is key. Companies are successful because they develop a connection with their customers, ultimately building a level of trust and laying out what doing business with them would be like.
Read More
Google Domains: What To Know Before You Buy

Google Domains: What To Know Before You Buy

During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
Why Influencer Marketing Will Make Your Content Strategy Stick

Why Influencer Marketing Will Make Your Content Strategy Stick

Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
How Google Assistant Will Change The Search Game As We Know It

How Google Assistant Will Change The Search Game As We Know It

Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
Snapchat Geofilters Are The New IT Branding Tool

Snapchat Geofilters Are The New IT Branding Tool

It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
What I’ve Learned After Eight Years As A Business Owner

What I’ve Learned After Eight Years As A Business Owner

On May 11th, 2008, I first walked the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Voice Search Will Make You Rethink Your Digital Marketing Strategy

Voice Search Will Make You Rethink Your Digital Marketing Strategy

Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
Solopreneurs: Who They Are & Tips For Being One

Solopreneurs: Who They Are & Tips For Being One

For most of the seven years I’ve been in business, answering some questions about my company has proved a bit tricky. While I breeze through my background, skills and unique values that I offer to clients, whenever asked about my “staff” or “employees” I never really know how to answer. While most small businesses are true to size, my company is really small — it’s a group of one. Thanks to a lot of confused facial expressions, it didn’t take me long to realize that being a one-woman shop was both untraditional and somewhat taboo. Even as solopreneurs have become increasingly more common, it’s clear this type of professional is still largely misunderstood.
Read More
How Going From Mentee To Mentor Helped Me Grow Professionally

How Going From Mentee To Mentor Helped Me Grow Professionally

As my business approaches its 8th anniversary, I can’t help but be a bit nostalgic. While my friends were at the bar celebrating senior year, I spent the entirety of my time working in my college bedroom. What started as a side project for extra beer money blossomed into a thriving career, and I owe Washington D.C. a great amount of gratitude for that. The District has been my home of choice for the better part of a decade and there is no denying that its impact on me has been profound.
Read More
Instagram Update 2016: The Good, Bad & Downright Annoying

Instagram Update 2016: The Good, Bad & Downright Annoying

Unless you’ve been living under a rock or are allergic to social media (or both), chances are good that you’ve heard about the changes Instagram has made to its app. (Or at least seen someone you follow post this picture.) To say the feedback has been less than positive is being kind. Nay, everyone from Kendall Jenner and John Mayer to the average joe is absolutely outraged about it.
Read More
Why Videos Are So Important To Hospitality Marketing

Why Videos Are So Important To Hospitality Marketing

Whenever I’m brainstorming new ideas for marketing my hospitality clients, I always like to remember why guests actually frequent restaurants, bars, nightclubs or event spaces. Sure, grabbing a bite to eat or a cocktail (or both), are obvious enough reasons. But what makes these people choose these specific venues over others? And what would keep a customer coming back?
Read More
Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Why Google’s ‘Local Guides’ Still Sucks, Despite Recent Relaunch

Google’s effort to remain relevant in the lucrative online review space continues, but their recent revival of their “City Experts” program still falls flat. The original idea was first released in 2013 in an effort to play ball with ratings giants like Yelp and Urbanspoon. The response was less-than-stellar, as users quickly found a laundry list of things they didn’t like about it (see here). Although Google’s new “Local Experts” answers some of the users’ concerns, it creates new ones while leaving others unanswered.
Read More
1 2 3
Image

about us

For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

Latest on instagram



Recent Projects



Request A Quote


Services Interested In *
reCAPTCHA