Consider SEO At Every Stage Of Marketing, Not Just The End
Tips & Tricks

Consider SEO At Every Stage Of Marketing, Not Just The End

When I first started District Maven Marketing + Creative in 2008, most potential client meetings involved giving my most convincing argument as to the merits of having a website in the first place. The few businesses I encountered that were online rarely updated their site’s content, let alone had a strategic plan for deriving widespread organic reach and lead generation. Understandably so, as digital branding, websites and search engines themselves were all very new, revolutionary concepts at the time. Although search engine optimization certainly existed back a decade ago, the term (or its successful application) had yet to be defined.
Read More
Website Traffic & Social Media Growth Hacks To Implement Now
Tips & Tricks

Website Traffic & Social Media Growth Hacks To Implement Now

A new season is upon us (with the weather to match) and the time has never been better for some cleaning — your marketing strategy included! Take your lead generation and brand recognition to the next level this spring with these easy yet effective hacks for building website traffic and social media influence.
Read More
New Year Marketing Resolutions Worth Sticking To In 2017
Tips & Tricks

New Year Marketing Resolutions Worth Sticking To In 2017

New Year’s offer opportunities for new beginnings — and it is especially true for marketing campaigns. With industry trends and best practices constantly changing, the time has never been better to give your branding strategy a fresh perspective and overall look. No matter how many tweaks or edits are made, the important thing is to stay focused on big-picture, long-term goals — not lost in the details, resulting in ineffective promotional efforts.
Read More
10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix
Tips & Tricks

10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix

When chatting about web design recently, I’ve found myself fielding a lot of questions about content management systems (CMS) — specifically, if WordPress websites are worth the time and cost investment or whether websites made on an all-in-one builder like Squarespace, Wix or Weebly are really that bad.
Read More
Give Your Social Media Strategy A Boost In 2017 & Beyond
Tips & Tricks

Give Your Social Media Strategy A Boost In 2017 & Beyond

While the popularity of social media isn’t exactly secret, the profound impact these networks have on marketing, business and every day life may surprise you. According to Brand Watch, there are 2.3 billion social media users worldwide rising by 176 from the previous year. The average user holds roughly 5 separate social accounts, with 91% of businesses maintaining at least two and new profiles created every 12 seconds. What do these numbers mean? HUGE marketing opportunities!
Read More
Instagram Adds New Metrics To Business Analytics, Pointing To ROI
Tips & Tricks

Instagram Adds New Metrics To Business Analytics, Pointing To ROI

When Instagram launched their business platform, they included some nifty bells and whistles. Two of the top selling points: the ability to promote posts and connect information from Facebook Business pages. Data metrics were also provided — an addition that marketers have been waiting anxiously for. Although the initial analytics verticals gave some insight to a profile’s performance, it lacked information on how that profile was actually increasing revenue for the business. Profile visitors are great and all — but unless the viewer continues the interaction further (either by initiating a call, email or otherwise) it doesn’t really mean a whole lot in terms of discerning tangible returns from marketing efforts.
Read More
Google Reigns Supreme: Integrates Quick Tools Into Search Results
Tips & Tricks

Google Reigns Supreme: Integrates Quick Tools Into Search Results

Since first stepping onto the scene (or, into our computers) nearly 20 years ago, Google has completely changed the way people find and receive information — this much is obvious. Less apparent is the fact that it also paved the way for seemingly every other popular website launched after it. Even behemoths like Facebook and Amazon can’t wait to replicate Google’s newest features, racing to produce similar tools that are in some way better or more advanced than the original.
Read More
Holiday Event Marketing 101: How To Score A Return On Your Investment
Tips & Tricks

Holiday Event Marketing 101: How To Score A Return On Your Investment

With Labor Day in the rear view mirror, hospitality businesses can focus on the end-of-year, holiday madness that is to come. Starting with Halloween and straight through New Year’s Eve, this is a prime time of the year when customers are looking for new ways to celebrate. Restaurants and bars across the Washington DC area will all try and cash in on the holiday event rush with a series of over-the-top parties.
Read More
Major SEO Mistakes That Are Killing Your Marketing Strategy
Tips & Tricks

Major SEO Mistakes That Are Killing Your Marketing Strategy

SEO — it’s a term business owners hear a lot when talking about marketing. While it is no secret that this technique is important to any successful online strategy, many still don’t really know what it means or how it works.
Read More
Create A Marketing Strategy That Works In Five Steps
Tips & Tricks

Create A Marketing Strategy That Works In Five Steps

When working with a new business, I’m always asked about how I create a marketing strategy for my clients. Inquiries typically revolve around account customization. Can branding plans be adjusted to meet specific corporate needs and if so, can a tailored strategy be ROI producing?
Read More
Small Business Owners: Go Next Level With These Transitional Tips
Behind The Scenes Tips & Tricks

Small Business Owners: Go Next Level With These Transitional Tips

From its inception until fairly recently, my marketing company could be considered one founded on the principles of solopreneurism. Meaning, one individual handles literally every aspect of the business, from sales and service to accounting and operations. For such a business model to function properly, one must to work extremely long hours and be on call around the clock.
Read More
Instagram Making Bold Advances With ‘Stories’ Launch Today
Tips & Tricks

Instagram Making Bold Advances With ‘Stories’ Launch Today

If there is one social media striking while the iron is hot in recent weeks, it’s without question Instagram. In addition to their newly added business profile feature, the app is also now allowing users to post live “stories” in real time.
Read More
Instagram Business Pages Can Help Visual Brands Increase Conversions
Tips & Tricks

Instagram Business Pages Can Help Visual Brands Increase Conversions

Brands that rely heavily on visual content marketing will absolutely love Instagram’s newest feature. The popular social media platform has started allowing some business accounts to establish themselves as an actual business page. In playing around with it for my own clients, it appears that making the switch is as easy a few taps on the phone.
Read More
Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why
Tips & Tricks

Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
Google Domains: What To Know Know Before You Buy
Tips & Tricks

Google Domains: What To Know Know Before You Buy

During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
Why Influencer Marketing Will Make Your Content Strategy Stick
Tips & Tricks

Why Influencer Marketing Will Make Your Content Strategy Stick

Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
How Google assistant Will Change The Search Game As We Know It
Tips & Tricks

How Google assistant Will Change The Search Game As We Know It

Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
Snapchat Geofilters Are The New IT Branding Tool
Tips & Tricks

Snapchat Geofilters Are The New IT Branding Tool

It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
What I’ve Learned After Eight Years As A Business Owner
Tips & Tricks

What I’ve Learned After Eight Years As A Business Owner

On May 11th, 2008, I took the picture on the right while walking the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Voice Search Will Make You Rethink Your Digital Marketing Strategy
Tips & Tricks

Voice Search Will Make You Rethink Your Digital Marketing Strategy

Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
1 2 3
Image

welcome


Welcome to the District Maven Marketing & Creative blog! This is your one-stop shop for all of the latest tips, tricks and updates to improve your marketing and increase brand awareness.

search posts


subscribe


recent projects


Load More
Consider SEO At Every Stage Of Marketing, Not Just The End
Tips & Tricks

Consider SEO At Every Stage Of Marketing, Not Just The End

When I first started District Maven Marketing + Creative in 2008, most potential client meetings involved giving my most convincing argument as to the merits of having a website in the first place. The few businesses I encountered that were online rarely updated their site’s content, let alone had a strategic plan for deriving widespread organic reach and lead generation. Understandably so, as digital branding, websites and search engines themselves were all very new, revolutionary concepts at the time. Although search engine optimization certainly existed back a decade ago, the term (or its successful application) had yet to be defined.
Read More
Website Traffic & Social Media Growth Hacks To Implement Now
Tips & Tricks

Website Traffic & Social Media Growth Hacks To Implement Now

A new season is upon us (with the weather to match) and the time has never been better for some cleaning — your marketing strategy included! Take your lead generation and brand recognition to the next level this spring with these easy yet effective hacks for building website traffic and social media influence.
Read More
New Year Marketing Resolutions Worth Sticking To In 2017
Tips & Tricks

New Year Marketing Resolutions Worth Sticking To In 2017

New Year’s offer opportunities for new beginnings — and it is especially true for marketing campaigns. With industry trends and best practices constantly changing, the time has never been better to give your branding strategy a fresh perspective and overall look. No matter how many tweaks or edits are made, the important thing is to stay focused on big-picture, long-term goals — not lost in the details, resulting in ineffective promotional efforts.
Read More
10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix
Tips & Tricks

10 Reasons Why WordPress Is Way Better Than Squarespace Or Wix

When chatting about web design recently, I’ve found myself fielding a lot of questions about content management systems (CMS) — specifically, if WordPress websites are worth the time and cost investment or whether websites made on an all-in-one builder like Squarespace, Wix or Weebly are really that bad.
Read More
Give Your Social Media Strategy A Boost In 2017 & Beyond
Tips & Tricks

Give Your Social Media Strategy A Boost In 2017 & Beyond

While the popularity of social media isn’t exactly secret, the profound impact these networks have on marketing, business and every day life may surprise you. According to Brand Watch, there are 2.3 billion social media users worldwide rising by 176 from the previous year. The average user holds roughly 5 separate social accounts, with 91% of businesses maintaining at least two and new profiles created every 12 seconds. What do these numbers mean? HUGE marketing opportunities!
Read More
Instagram Adds New Metrics To Business Analytics, Pointing To ROI
Tips & Tricks

Instagram Adds New Metrics To Business Analytics, Pointing To ROI

When Instagram launched their business platform, they included some nifty bells and whistles. Two of the top selling points: the ability to promote posts and connect information from Facebook Business pages. Data metrics were also provided — an addition that marketers have been waiting anxiously for. Although the initial analytics verticals gave some insight to a profile’s performance, it lacked information on how that profile was actually increasing revenue for the business. Profile visitors are great and all — but unless the viewer continues the interaction further (either by initiating a call, email or otherwise) it doesn’t really mean a whole lot in terms of discerning tangible returns from marketing efforts.
Read More
Google Reigns Supreme: Integrates Quick Tools Into Search Results
Tips & Tricks

Google Reigns Supreme: Integrates Quick Tools Into Search Results

Since first stepping onto the scene (or, into our computers) nearly 20 years ago, Google has completely changed the way people find and receive information — this much is obvious. Less apparent is the fact that it also paved the way for seemingly every other popular website launched after it. Even behemoths like Facebook and Amazon can’t wait to replicate Google’s newest features, racing to produce similar tools that are in some way better or more advanced than the original.
Read More
Holiday Event Marketing 101: How To Score A Return On Your Investment
Tips & Tricks

Holiday Event Marketing 101: How To Score A Return On Your Investment

With Labor Day in the rear view mirror, hospitality businesses can focus on the end-of-year, holiday madness that is to come. Starting with Halloween and straight through New Year’s Eve, this is a prime time of the year when customers are looking for new ways to celebrate. Restaurants and bars across the Washington DC area will all try and cash in on the holiday event rush with a series of over-the-top parties.
Read More
Major SEO Mistakes That Are Killing Your Marketing Strategy
Tips & Tricks

Major SEO Mistakes That Are Killing Your Marketing Strategy

SEO — it’s a term business owners hear a lot when talking about marketing. While it is no secret that this technique is important to any successful online strategy, many still don’t really know what it means or how it works.
Read More
Create A Marketing Strategy That Works In Five Steps
Tips & Tricks

Create A Marketing Strategy That Works In Five Steps

When working with a new business, I’m always asked about how I create a marketing strategy for my clients. Inquiries typically revolve around account customization. Can branding plans be adjusted to meet specific corporate needs and if so, can a tailored strategy be ROI producing?
Read More
Small Business Owners: Go Next Level With These Transitional Tips
Behind The Scenes Tips & Tricks

Small Business Owners: Go Next Level With These Transitional Tips

From its inception until fairly recently, my marketing company could be considered one founded on the principles of solopreneurism. Meaning, one individual handles literally every aspect of the business, from sales and service to accounting and operations. For such a business model to function properly, one must to work extremely long hours and be on call around the clock.
Read More
Instagram Making Bold Advances With ‘Stories’ Launch Today
Tips & Tricks

Instagram Making Bold Advances With ‘Stories’ Launch Today

If there is one social media striking while the iron is hot in recent weeks, it’s without question Instagram. In addition to their newly added business profile feature, the app is also now allowing users to post live “stories” in real time.
Read More
Instagram Business Pages Can Help Visual Brands Increase Conversions
Tips & Tricks

Instagram Business Pages Can Help Visual Brands Increase Conversions

Brands that rely heavily on visual content marketing will absolutely love Instagram’s newest feature. The popular social media platform has started allowing some business accounts to establish themselves as an actual business page. In playing around with it for my own clients, it appears that making the switch is as easy a few taps on the phone.
Read More
Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why
Tips & Tricks

Aggressive Link Building Campaigns Are A Waste Of Time, And Here’s Why

One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
Google Domains: What To Know Know Before You Buy
Tips & Tricks

Google Domains: What To Know Know Before You Buy

During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
Why Influencer Marketing Will Make Your Content Strategy Stick
Tips & Tricks

Why Influencer Marketing Will Make Your Content Strategy Stick

Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
How Google assistant Will Change The Search Game As We Know It
Tips & Tricks

How Google assistant Will Change The Search Game As We Know It

Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
Snapchat Geofilters Are The New IT Branding Tool
Tips & Tricks

Snapchat Geofilters Are The New IT Branding Tool

It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
What I’ve Learned After Eight Years As A Business Owner
Tips & Tricks

What I’ve Learned After Eight Years As A Business Owner

On May 11th, 2008, I took the picture on the right while walking the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Voice Search Will Make You Rethink Your Digital Marketing Strategy
Tips & Tricks

Voice Search Will Make You Rethink Your Digital Marketing Strategy

Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
1 2 3
Image

welcome


Welcome to the District Maven Marketing & Creative blog! This is your one-stop shop for all of the latest tips, tricks and updates to improve your marketing and increase brand awareness.


search posts


subscribe


recent projects


Load More