Lightroom CC: The One App All Creatives & SMBs Need
Tips & Tricks

Lightroom CC: The One App All Creatives & SMBs Need

Read More
Reserve With Google Will Change SEO For Hospitality Brands As We Know It
Tips & Tricks

Reserve With Google Will Change SEO For Hospitality Brands As We Know It

Read More
The Hospitality Industry Guide To Managing Online Customer Reviews
Tips & Tricks

The Hospitality Industry Guide To Managing Online Customer Reviews

When it comes to optimizing for the search engines, every business will utilize slightly different methods depending on their unique needs. But for the restaurant and hospitality owner, it seems like every technique must be taken into account while implementing SEO strategy, and with good reason. When people search the Internet they are looking to do something -- roughly 80% of these individuals are doing research, whereas the remaining 20% are looking to make a purchase decision (almost always after doing research of some kind).
Read More
Latest Instagram Update Includes Video Tagging, Shoppable Stories & More
Tips & Tricks

Latest Instagram Update Includes Video Tagging, Shoppable Stories & More

Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is releasing impactful new features including video account tagging, shoppable stories and ability to browse items for sale within the Explore feed.
Read More
Beginner’s SEO Checklist For Content Marketing Campaigns
Tips & Tricks

Beginner’s SEO Checklist For Content Marketing Campaigns

Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that the most effective campaigns are unique, relevant and share-worthy for a targeted audience or demographic. What fewer Webmasters know is that the secret sauce for a successful content marketing campaign truly lies in how it is intercepted and understood by the search engines.
Read More
Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
Tips & Tricks

Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare

Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
Read More
Google Makes Search Console Verification & Setup That Much Easier
Tips & Tricks

Google Makes Search Console Verification & Setup That Much Easier

While setting up a business account on Google isn't exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on one's site. Until recently, Google Analytics and Google Webmaster Tools' accounts had to be verified separately -- and all too often, setting up accounts with the latter has proved to be more trouble than it should be.
Read More
WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?
Tips & Tricks

WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?

When it comes to digital marketing, you never know what you will discover by simply logging in and paying attention -- literally. I was especially intrigued when I logged into District Maven's website dashboard over the weekend to discover this message from Wordpress (featured on the right). It highlights their newest platform offering: an internal front-end editor, which according to Wordpress, will make coding even easier for the Average Joe to tackle, straight from the content management system itself.
Read More
Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines
Tips & Tricks

Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines

Looking to fill your end-of-summer calendar with nearby events, attractions and things to do? You're in luck! Google has taken its integrated, vertical search engine for events up a notch, making it easier than ever to snag tickets to the coolest happenings in town. The gods over at Google have been merging quick search tools into results pages for quite a while and last year first introduced this event search platform - providing all the information attendees would ever need to know. The latest update gives the initial platform a mobile-friendly facelift, making it more robust and customized to user preferences.
Read More
Tips & Tricks

A SEO Glossary For Beginners & Small Business Owners

When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public's general understanding as grown alongside technology, ultimately leading to far more insightful, advanced conversations. However, just because more people know they need to utilize digital marketing strategies doesn't mean that they understand what any of it actually means. Even fewer people know to implement them -- and with good reason.
Read More
Tick, Tock: Secure Your Website Before July 1 Or Else
Tips & Tricks

Tick, Tock: Secure Your Website Before July 1 Or Else

Unless you've been living under a rock lately (and if so, that's fine - whatever you're into), it's no secret that data security online has been a bit of an issue for everyone, to say the least. While it has only recently made international headlines, the search engines have been making moves toward Internet security for years now -- but they're about to implement their most impactful move next month and you would be wise to pay attention.
Read More
Ways To Boost Your Instagram Presence Now
Tips & Tricks

Ways To Boost Your Instagram Presence Now

When it comes to social media for business marketing, Instagram has established itself as one of the most (if not the most) important tools one can utilize online. Boasting 500 million daily active users, this platform offers plenty of opportunities to expand your brand's reach and connect with new customers. And the best part: these users want to connect with you, too! According to Instagram, about 80% of their users follow at least one business and 60% report first hearing about a product on their app. Furthermore, over 120 million users engage with companies on Instagram either by visiting a website, getting directions, calling, emailing or direct messaging the brand.
Read More
Best Productivity Apps For The CEO On The Go
Tips & Tricks

Best Productivity Apps For The CEO On The Go

Business owners (and what inspires them) can vary dramatically, but one of the things they all share is a ridiculously busy schedule. Everyone has only 24 hours in a day, but it can seem like much less for a CEO, small business owner or freelancer -- between prospecting new clients to running payroll and dealing with HR issues, the to-do list of an the self-employed is seemingly never-ending. Being on the go constantly, staying organized and remotely sane requires serious time management.
Read More
SEO Techniques For YouTube: An Introduction
Tips & Tricks

SEO Techniques For YouTube: An Introduction

When I first started District Maven, the concept of search engine optimization was very foreign and difficult for most (if not all) potential clients to understand. Flash forward a decade and there is no denying that most business owners and webmasters have made significant progress in their understanding of how digital marketing works. While the importance of SEO and social media is widely recognized, few are aware that these seemingly separate concepts are one in the same. Remember that by definition, "search engines" are simply networks that allow one to perform a search using a multi-layered algorithm to provide relevant, accurate results. Social media sites aren't separate than search engines, they are also search engines -- and therefore also require specific techniques to optimize content for top placement.
Read More
Google Page Speed To Be Major Mobile Search Ranking Factor
Tips & Tricks

Google Page Speed To Be Major Mobile Search Ranking Factor

A new year is upon us, so it shouldn't surprise any seasoned digital marketer (who as been paying attention, anyway) that Google is already actively rolling out a series of brand new algorithm changes. In addition to a more combative stance against "fake news" and a stronger prominence of voice search, the search engine giant recently announced that it will release a "Speed Update" as well.
Read More
Ways To Boost Your 2018 Online Marketing Efforts Right Now
Tips & Tricks

Ways To Boost Your 2018 Online Marketing Efforts Right Now

There is no better time like the new year to reenergize your company's marketing -- and let's be honest -- your brand could probably benefit from a fresh look.
Read More
2018 Resolutions for Entrepreneurs
Tips & Tricks

2018 Resolutions for Entrepreneurs

A few weeks into 2018, it has become clear to us (just like every other year) that some new years resolutions are more realistic than others. Even with the best of intentions, these goals are great only if they're kept -- a task that can prove easier said than done, especially if one aims to completely transform themselves personally or professionally.
Read More
Boost SEO Skills With New Google Video Series For Webmasters
Tips & Tricks

Boost SEO Skills With New Google Video Series For Webmasters

A new year is here and the time has never been better for webmasters to brush up on their digital marketing skills and techniques. Since best practices are constantly evolving, a combination of hands-on experience and guidance from experts is typically the best formula to stay on top of the latest Internet trends. One source of guidance to regularly refer to is Google itself -- since no one is really more dominant online than this search engine giant, there is simply no better place to get important advice regarding SEO best practices.
Read More
Best Online Tools For Small Business & Solopreneurs
Tips & Tricks

Best Online Tools For Small Business & Solopreneurs

Of all the attributes that make up a successful business owner, being organized is undoubtedly amongst the most important. This can be far easier said than done however, especially for small business owners or freelancers. In today's ever-changing, fast paced world, staying on top of the details takes a village, in more ways than one. While in-person support is always beneficial, the digital marketer in me inherently turns toward online tools that will help me work smarter -- not necessarily harder -- when it comes to business operations.
Read More
Consider SEO At Every Stage Of Marketing, Not Just The End
Tips & Tricks

Consider SEO At Every Stage Of Marketing, Not Just The End

When I first started District Maven Marketing + Creative in 2008, most potential client meetings involved giving my most convincing argument as to the merits of having a website in the first place. The few businesses I encountered that were online rarely updated their site’s content, let alone had a strategic plan for deriving widespread organic reach and lead generation. Understandably so, as digital branding, websites and search engines themselves were all very new, revolutionary concepts at the time. Although search engine optimization certainly existed back a decade ago, the term (or its successful application) had yet to be defined.
Read More
1 2 3
Image

welcome


Welcome to the District Maven Marketing & Creative blog! This is your one-stop shop for all of the latest tips, tricks and updates to improve your marketing and increase brand awareness.

search posts


subscribe


recent projects


Load More
Lightroom CC: The One App All Creatives & SMBs Need
Tips & Tricks

Lightroom CC: The One App All Creatives & SMBs Need

Read More
Reserve With Google Will Change SEO For Hospitality Brands As We Know It
Tips & Tricks

Reserve With Google Will Change SEO For Hospitality Brands As We Know It

Read More
The Hospitality Industry Guide To Managing Online Customer Reviews
Tips & Tricks

The Hospitality Industry Guide To Managing Online Customer Reviews

When it comes to optimizing for the search engines, every business will utilize slightly different methods depending on their unique needs. But for the restaurant and hospitality owner, it seems like every technique must be taken into account while implementing SEO strategy, and with good reason. When people search the Internet they are looking to do something -- roughly 80% of these individuals are doing research, whereas the remaining 20% are looking to make a purchase decision (almost always after doing research of some kind).
Read More
Latest Instagram Update Includes Video Tagging, Shoppable Stories & More
Tips & Tricks

Latest Instagram Update Includes Video Tagging, Shoppable Stories & More

Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is releasing impactful new features including video account tagging, shoppable stories and ability to browse items for sale within the Explore feed.
Read More
Beginner’s SEO Checklist For Content Marketing Campaigns
Tips & Tricks

Beginner’s SEO Checklist For Content Marketing Campaigns

Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that the most effective campaigns are unique, relevant and share-worthy for a targeted audience or demographic. What fewer Webmasters know is that the secret sauce for a successful content marketing campaign truly lies in how it is intercepted and understood by the search engines.
Read More
Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare
Tips & Tricks

Why Kristin Cavallari’s Social Media Girl Is An Employer’s Biggest Nightmare

Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!'s newest reality show, Very Cavallari -- and two, that it actually made me see the former Laguna Beach star in an entirely new light. While Cavallari's quick wit, direct demeanor and life-of-the-party attitude are still firmly intact, the budding commercial empire she's humbly been building for the better part of a decade is truly impressive.
Read More
Google Makes Search Console Verification & Setup That Much Easier
Tips & Tricks

Google Makes Search Console Verification & Setup That Much Easier

While setting up a business account on Google isn't exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on one's site. Until recently, Google Analytics and Google Webmaster Tools' accounts had to be verified separately -- and all too often, setting up accounts with the latter has proved to be more trouble than it should be.
Read More
WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?
Tips & Tricks

WordPress Finally Testing A Front-End Editor But Is It Too Little, Too Late?

When it comes to digital marketing, you never know what you will discover by simply logging in and paying attention -- literally. I was especially intrigued when I logged into District Maven's website dashboard over the weekend to discover this message from Wordpress (featured on the right). It highlights their newest platform offering: an internal front-end editor, which according to Wordpress, will make coding even easier for the Average Joe to tackle, straight from the content management system itself.
Read More
Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines
Tips & Tricks

Google’s Event Marketing Update Is Proof Of Why They’ll Always Be The G.O.A.T. Of Search Engines

Looking to fill your end-of-summer calendar with nearby events, attractions and things to do? You're in luck! Google has taken its integrated, vertical search engine for events up a notch, making it easier than ever to snag tickets to the coolest happenings in town. The gods over at Google have been merging quick search tools into results pages for quite a while and last year first introduced this event search platform - providing all the information attendees would ever need to know. The latest update gives the initial platform a mobile-friendly facelift, making it more robust and customized to user preferences.
Read More
Tips & Tricks

A SEO Glossary For Beginners & Small Business Owners

When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public's general understanding as grown alongside technology, ultimately leading to far more insightful, advanced conversations. However, just because more people know they need to utilize digital marketing strategies doesn't mean that they understand what any of it actually means. Even fewer people know to implement them -- and with good reason.
Read More
Tick, Tock: Secure Your Website Before July 1 Or Else
Tips & Tricks

Tick, Tock: Secure Your Website Before July 1 Or Else

Unless you've been living under a rock lately (and if so, that's fine - whatever you're into), it's no secret that data security online has been a bit of an issue for everyone, to say the least. While it has only recently made international headlines, the search engines have been making moves toward Internet security for years now -- but they're about to implement their most impactful move next month and you would be wise to pay attention.
Read More
Ways To Boost Your Instagram Presence Now
Tips & Tricks

Ways To Boost Your Instagram Presence Now

When it comes to social media for business marketing, Instagram has established itself as one of the most (if not the most) important tools one can utilize online. Boasting 500 million daily active users, this platform offers plenty of opportunities to expand your brand's reach and connect with new customers. And the best part: these users want to connect with you, too! According to Instagram, about 80% of their users follow at least one business and 60% report first hearing about a product on their app. Furthermore, over 120 million users engage with companies on Instagram either by visiting a website, getting directions, calling, emailing or direct messaging the brand.
Read More
Best Productivity Apps For The CEO On The Go
Tips & Tricks

Best Productivity Apps For The CEO On The Go

Business owners (and what inspires them) can vary dramatically, but one of the things they all share is a ridiculously busy schedule. Everyone has only 24 hours in a day, but it can seem like much less for a CEO, small business owner or freelancer -- between prospecting new clients to running payroll and dealing with HR issues, the to-do list of an the self-employed is seemingly never-ending. Being on the go constantly, staying organized and remotely sane requires serious time management.
Read More
SEO Techniques For YouTube: An Introduction
Tips & Tricks

SEO Techniques For YouTube: An Introduction

When I first started District Maven, the concept of search engine optimization was very foreign and difficult for most (if not all) potential clients to understand. Flash forward a decade and there is no denying that most business owners and webmasters have made significant progress in their understanding of how digital marketing works. While the importance of SEO and social media is widely recognized, few are aware that these seemingly separate concepts are one in the same. Remember that by definition, "search engines" are simply networks that allow one to perform a search using a multi-layered algorithm to provide relevant, accurate results. Social media sites aren't separate than search engines, they are also search engines -- and therefore also require specific techniques to optimize content for top placement.
Read More
Google Page Speed To Be Major Mobile Search Ranking Factor
Tips & Tricks

Google Page Speed To Be Major Mobile Search Ranking Factor

A new year is upon us, so it shouldn't surprise any seasoned digital marketer (who as been paying attention, anyway) that Google is already actively rolling out a series of brand new algorithm changes. In addition to a more combative stance against "fake news" and a stronger prominence of voice search, the search engine giant recently announced that it will release a "Speed Update" as well.
Read More
Ways To Boost Your 2018 Online Marketing Efforts Right Now
Tips & Tricks

Ways To Boost Your 2018 Online Marketing Efforts Right Now

There is no better time like the new year to reenergize your company's marketing -- and let's be honest -- your brand could probably benefit from a fresh look.
Read More
2018 Resolutions for Entrepreneurs
Tips & Tricks

2018 Resolutions for Entrepreneurs

A few weeks into 2018, it has become clear to us (just like every other year) that some new years resolutions are more realistic than others. Even with the best of intentions, these goals are great only if they're kept -- a task that can prove easier said than done, especially if one aims to completely transform themselves personally or professionally.
Read More
Boost SEO Skills With New Google Video Series For Webmasters
Tips & Tricks

Boost SEO Skills With New Google Video Series For Webmasters

A new year is here and the time has never been better for webmasters to brush up on their digital marketing skills and techniques. Since best practices are constantly evolving, a combination of hands-on experience and guidance from experts is typically the best formula to stay on top of the latest Internet trends. One source of guidance to regularly refer to is Google itself -- since no one is really more dominant online than this search engine giant, there is simply no better place to get important advice regarding SEO best practices.
Read More
Best Online Tools For Small Business & Solopreneurs
Tips & Tricks

Best Online Tools For Small Business & Solopreneurs

Of all the attributes that make up a successful business owner, being organized is undoubtedly amongst the most important. This can be far easier said than done however, especially for small business owners or freelancers. In today's ever-changing, fast paced world, staying on top of the details takes a village, in more ways than one. While in-person support is always beneficial, the digital marketer in me inherently turns toward online tools that will help me work smarter -- not necessarily harder -- when it comes to business operations.
Read More
Consider SEO At Every Stage Of Marketing, Not Just The End
Tips & Tricks

Consider SEO At Every Stage Of Marketing, Not Just The End

When I first started District Maven Marketing + Creative in 2008, most potential client meetings involved giving my most convincing argument as to the merits of having a website in the first place. The few businesses I encountered that were online rarely updated their site’s content, let alone had a strategic plan for deriving widespread organic reach and lead generation. Understandably so, as digital branding, websites and search engines themselves were all very new, revolutionary concepts at the time. Although search engine optimization certainly existed back a decade ago, the term (or its successful application) had yet to be defined.
Read More
1 2 3
Image

welcome


Welcome to the District Maven Marketing & Creative blog! This is your one-stop shop for all of the latest tips, tricks and updates to improve your marketing and increase brand awareness.


search posts


subscribe


recent projects


Load More