One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
I’ve always said that most things in life, from relationship building to advertising, stem from trust and experience. Keeping these core values in mind when developing a marketing strategy is key. Companies are successful because they develop a connection with their customers, ultimately building a level of trust and laying out what doing business with them would be like.
Read More
During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
On May 11th, 2008, I took the picture on the right while walking the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
The best things in life often take time and rarely can be rushed. This is especially true in the hospitality industry, when venue build-outs can take months to years to finish.
Read More
DC Throwback Thursday: WHCD Moments Worth Remembering
April 21, 2016
Hundreds (if not thousands) of events happen in Metro Washington every season, but the White House Correspondents Dinner has to be amongst my absolute favorites. Undoubtedly one of the biggest affairs of the year, “Nerd Prom,” (as it is affectionately referred to) is one of the few that specifically caters to the media industry. It is also a favorite amongst these professionals (such as yours truly) as WHCD is one of the rare moments in which a laundry list of notable celebrities can be spotted around town.
Read More
For most of the seven years I’ve been in business, answering some questions about my company has proved a bit tricky. While I breeze through my background, skills and unique values that I offer to clients, whenever asked about my “staff” or “employees” I never really know how to answer. While most small businesses are true to size, my company is really small — it’s a group of one. Thanks to a lot of confused facial expressions, it didn’t take me long to realize that being a one-woman shop was both untraditional and somewhat taboo. Even as solopreneurs have become increasingly more common, it’s clear this type of professional is still largely misunderstood.
Read More
As my business approaches its 8th anniversary, I can’t help but be a bit nostalgic. While my friends were at the bar celebrating senior year, I spent the entirety of my time working in my college bedroom. What started as a side project for extra beer money blossomed into a thriving career, and I owe Washington D.C. a great amount of gratitude for that. The District has been my home of choice for the better part of a decade and there is no denying that its impact on me has been profound.
Read More
Unless you’ve been living under a rock or are allergic to social media (or both), chances are good that you’ve heard about the changes Instagram has made to its app. (Or at least seen someone you follow post this picture.) To say the feedback has been less than positive is being kind. Nay, everyone from Kendall Jenner and John Mayer to the average joe is absolutely outraged about it.
Read More
Whenever I’m brainstorming new ideas for marketing my hospitality clients, I always like to remember why guests actually frequent restaurants, bars, nightclubs or event spaces. Sure, grabbing a bite to eat or a cocktail (or both), are obvious enough reasons. But what makes these people choose these specific venues over others? And what would keep a customer coming back?
Read More
Of all the many people and places that have come and gone from D.C. over the years, the Willard Intercontinental Hotel is definitely one District staple Washingtonians can count on.
Read More
Google’s effort to remain relevant in the lucrative online review space continues, but their recent revival of their “City Experts” program still falls flat. The original idea was first released in 2013 in an effort to play ball with ratings giants like Yelp and Urbanspoon. The response was less-than-stellar, as users quickly found a laundry list of things they didn’t like about it.
Read More
Whenever a client opens a new venue, it is always an exciting but busy week. Last week, was insane — I had two new restaurants open in the Washington D.C. area!
Read More
Excited to announce that today is the official opening of Don Taco, my newest client to hit the Northern Virginia restaurant scene.
Read More
Of the many events I attend throughout the year, there is no denying that the ones held at the Ronald Reagan Building and International Trade Center are undoubtedly my favorite. And it isn’t because they’re a client, either. (I can’t wait to unveil their new website I’ve been working on!)
Read More
Behind The Scenes: “Let’s Talk Live” With Don Tito
January 6, 2016
Although I consider myself truly fortunate to enjoy nearly every aspect of my job, going behind the scenes is always an extra special treat — especially when it is promoting one of my clients!
Read More
One digital marketing technique I’m frequently asked about is link building; what does it mean and how big of a focus should it be in an online branding strategy. The premise of this method of marketing is to help a business gain authority throughout the search engines by having links to their website on other pages. Think of each link referral as “vote” in the overall race to the top of the search engine results page: ideally, the brand with the most vote wins. When done effectively, creating good links within relevant content on similar sites (in industry, geographic or otherwise) is a fantastic means of building value and attracting new customers.
Read More
I’ve always said that most things in life, from relationship building to advertising, stem from trust and experience. Keeping these core values in mind when developing a marketing strategy is key. Companies are successful because they develop a connection with their customers, ultimately building a level of trust and laying out what doing business with them would be like.
Read More
During my morning Facebook feed trolling today, I noticed a sponsored ad for Google Domains. Although I typically don’t click on advertisements like these (out of respect for their PPC budgets, if nothing else), seeing this one immediately sparked my interest. Despite being two-years old, this BETA program changed its invitation-only policy last summer to an open access one for those in the U.S.
Read More
Social media apps and buzzworthy news websites have fully integrated themselves into the everyday lives of people around the world. Daily use of these platforms has encouraged people to not only become over-sharers, but downright nosy. The ability to look into the lifestyles others lead is intoxicating; it isn’t hard to spend hours trolling Instagram or Twitter feeds of people you’re 4-degrees separated from, or don’t know whatsoever. (I know I am personally guilty of that, especially when riding the Metro.)
Read More
Whenever trying to understand (or explain) the many, ongoing algorithm changes that search engines and apps make, I always keep one undeniable truth: no matter how they evolve, search engines are ALWAYS trying to deliver the best and most accurate results to searchers — often before the person even knows they want said information.
Read More
It has been about three months since Snapchat began offering customized, on-demand Geofilters to everyone, but the buzz about this important release has been relatively quiet. Except for industry insiders and marketers, few realized just how significantly the app has expanded recently — despite the fact that over 100 million people use Snapchat every day.
Read More
On May 11th, 2008, I took the picture on the right while walking the National Mall in celebration of signing what I thought would be a part-time job running websites for a law firm. After years of trying to convince my mother (and everyone else, for that matter) that digital marketing was actually “a thing,” this small validation was an absolute victory in my eyes.
Read More
Aside from working with in-the-know interns, one of the ways I stay on top of latest marketing trends is by keeping current with posts on industry influencer websites. Search Engine Land is undoubtedly one of my favorites, thanks to its wide-range of topics that pertain to an array of skill levels. (It’s a great place for beginners to start, too!) While a great deal of their posts help reinforce or fine-tune best practice techniques that I already know, occasionally I’ll find some interesting food for thought.
Read More
The best things in life often take time and rarely can be rushed. This is especially true in the hospitality industry, when venue build-outs can take months to years to finish.
Read More
DC Throwback Thursday: WHCD Moments Worth Remembering
April 21, 2016
Hundreds (if not thousands) of events happen in Metro Washington every season, but the White House Correspondents Dinner has to be amongst my absolute favorites. Undoubtedly one of the biggest affairs of the year, “Nerd Prom,” (as it is affectionately referred to) is one of the few that specifically caters to the media industry. It is also a favorite amongst these professionals (such as yours truly) as WHCD is one of the rare moments in which a laundry list of notable celebrities can be spotted around town.
Read More
For most of the seven years I’ve been in business, answering some questions about my company has proved a bit tricky. While I breeze through my background, skills and unique values that I offer to clients, whenever asked about my “staff” or “employees” I never really know how to answer. While most small businesses are true to size, my company is really small — it’s a group of one. Thanks to a lot of confused facial expressions, it didn’t take me long to realize that being a one-woman shop was both untraditional and somewhat taboo. Even as solopreneurs have become increasingly more common, it’s clear this type of professional is still largely misunderstood.
Read More
As my business approaches its 8th anniversary, I can’t help but be a bit nostalgic. While my friends were at the bar celebrating senior year, I spent the entirety of my time working in my college bedroom. What started as a side project for extra beer money blossomed into a thriving career, and I owe Washington D.C. a great amount of gratitude for that. The District has been my home of choice for the better part of a decade and there is no denying that its impact on me has been profound.
Read More
Unless you’ve been living under a rock or are allergic to social media (or both), chances are good that you’ve heard about the changes Instagram has made to its app. (Or at least seen someone you follow post this picture.) To say the feedback has been less than positive is being kind. Nay, everyone from Kendall Jenner and John Mayer to the average joe is absolutely outraged about it.
Read More
Whenever I’m brainstorming new ideas for marketing my hospitality clients, I always like to remember why guests actually frequent restaurants, bars, nightclubs or event spaces. Sure, grabbing a bite to eat or a cocktail (or both), are obvious enough reasons. But what makes these people choose these specific venues over others? And what would keep a customer coming back?
Read More
Of all the many people and places that have come and gone from D.C. over the years, the Willard Intercontinental Hotel is definitely one District staple Washingtonians can count on.
Read More
Google’s effort to remain relevant in the lucrative online review space continues, but their recent revival of their “City Experts” program still falls flat. The original idea was first released in 2013 in an effort to play ball with ratings giants like Yelp and Urbanspoon. The response was less-than-stellar, as users quickly found a laundry list of things they didn’t like about it.
Read More
Whenever a client opens a new venue, it is always an exciting but busy week. Last week, was insane — I had two new restaurants open in the Washington D.C. area!
Read More
Excited to announce that today is the official opening of Don Taco, my newest client to hit the Northern Virginia restaurant scene.
Read More
Of the many events I attend throughout the year, there is no denying that the ones held at the Ronald Reagan Building and International Trade Center are undoubtedly my favorite. And it isn’t because they’re a client, either. (I can’t wait to unveil their new website I’ve been working on!)
Read More
Behind The Scenes: “Let’s Talk Live” With Don Tito
January 6, 2016
Although I consider myself truly fortunate to enjoy nearly every aspect of my job, going behind the scenes is always an extra special treat — especially when it is promoting one of my clients!
Read More
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Welcome to the District Maven Marketing & Creative blog! This is your one-stop shop for all of the latest tips, tricks and updates to improve your marketing and increase brand awareness.
