A SEO Glossary For Beginners & Small Business Owners

A SEO Glossary For Beginners & Small Business Owners

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When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public's general understanding as grown alongside technology, ultimately leading to far more insightful, advanced conversations. However, just because more people know they need to utilize digital marketing strategies doesn't mean that they understand what any of it actually means. Even fewer people know to implement them -- and with good reason.
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How Stopping SEO Hurts Your Digital Marketing

How Stopping SEO Hurts Your Digital Marketing

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Consistency is one of the primary keys to success in business and the same is true for your SEO efforts. Obtaining high placement within the search engine results pages takes a lot of work, done over a considerable period of time. All too often, business owners will pour a significant amount of effort and money into rebranding, designing a new website and beginning SEO campaigns only to stop shortly thereafter.
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The Truth Behind Common SEO Myths

The Truth Behind Common SEO Myths

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There is no question that digital marketing is essential to building a recognizable and profitable brand. The importance of online strategies is now widely understood and recognized. While knowledge has spread however, so have myths of what exactly it means to run a campaign according to "best practices." In our experience, most people think they have an understanding of what search engine optimization really means -- but in actuality have outdated or completely false misconceptions about it.
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Google Search Console & Webmaster Tools Training Is Now A Thing

Google Search Console & Webmaster Tools Training Is Now A Thing

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Whether you just are testing the digital marketing waters or are a seasoned SEO pro, Google Analytics and Search Console are two data-rich tools that one needs to be familiar with. Not only does it provide insight into the inner workings to how Google's indexing robots execute and rank websites throughout their results pages, but will help one improve their marketing campaigns as well.
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