Forgive us, but we need to start this post by stating the obvious: after over two years since the onset of the Coronavirus pandemic, it is clear that life will never be the same. Despite…

Every season has its own unique and beautiful qualities, but none brings a fresh, renewed spirit, quite like spring. The temperatures are rising, and it seems like everything is in bloom — and we’re not…

Of all the topics discussed on this blog, perhaps the most consistent theme is about Google’s ultimate quest to continually provide only the best, most accurate information to its searchers. This is something they commit…

If the world was looking for another topic of conversation than Coronavirus, Vladimir Putin certainly was willing to oblige. Clouded in a haze of state-provided propaganda is the truth: Russia’s unprovoked attack on Ukraine was…

There is no doubt that marketing is a fun but challenging industry to break into. This is especially true given its rapidly evolving pace and a laundry list of soft critical skills required to become…

Breaking into any industry can be challenging, and marketing is no exception. There is no denying that a career in this field is both exciting and “sexy,” but it is also incredibly complex and fast-paced.…

As Instagram continues to emulate TikTok, the platform has made it clear that Reels is its top priority. After all, video is king, and TikTok is currently dominating the social landscape big time! In response,…

In the digital marketing world, content has always been king – and in 2022, there is no more regal form of content than videos. In addition to showcasing one’s level of expertise and authority in…

Maybe it is because it is February or that we’re feeling extra sappy over here at District Maven HQ, but nothing makes us fall head over heels like some exceptionally lovely marketing materials.…

There is a myriad of things the District Maven team loves about our job, but perhaps our favorite is the fact that we get to work with all types of business owners daily. These people…

Forgive us for sounding basic and cliche, but it is hard to believe that the year is nearly over. In addition to the constantly evolving “new normal” due to the Coronavirus, District Maven expanded our…

Effective marketing and branding is critical for every company or brand, but is one of the most difficult investments for a business owner to make. In our experience, there are many reasons for this, but…

As a digital marketing agency, so much of what we do at District Maven involves Google in some shape or form. We regularly optimize our client’s sites and campaigns to perform better within its search…

Trends and stylistic preferences come and go, and this is especially true with website design. Change isn’t necessarily a bad thing, either. The District Maven team often tells clients that websites are like computers in…

Recently, Adam Mosseri, the head of Instagram, announced that the platform would follow in Youtube and Tiktok’s lead and move toward being a video-focused app.…

Attention online retailers: it’s time to take your website store to the masses. Thanks to the recent launch of WooCommerce’ s Google Listings & Ads extension, it is now easier than ever to increase visibility…

Well, well, well — if this isn’t a loaded question. If you’ve found yourself wondering how long it will actually take for your SEO efforts to pay off, you’re not alone. The District Maven team…

To say that the COVID-19 pandemic changed life as we know it is an understatement — but it is especially true for one’s typical work day. Before March, 2020, nearly half of American professionals never…

We at District Maven know that sometimes, life throws us some curveballs– pesky obstacles that get in the way of things being easy. Wouldn’t it be great if everything in life was carefree? We put…

Adaptability is more important for design now than ever. Our very own Design and Creative Assistant, Lindsay Silverman, created an app for adaptive fashion that we love. Here is why adaptability, UX/UI, and flexibility are…

We reviewed some of Canva Pros’ coolest, most usable and effective tools for marketing, and why it may be worth your investment!…

The winds of change are blowing at District Maven headquarters! In an effort to streamline processes for clients and give our brand a bit of a makeover, we are proud to announce that we recently…

I’ve said it before, I will say it again: the entire point of search engines is to provide users with highly relevant and reputable information that they may be interested in — often before they…

In recent weeks, the District Maven team has fielded several questions about sharing on Facebook — namely, how to fix incorrect thumbnail images when sharing a link from your website. This is understandably annoying, but…

It is no secret social media platforms have immense power, but in our opinion, Pinterest is undoubtedly the most forgotten and underutilized network in digital marketing today. Thanks to its highly visual and easy-to-scroll user…

Of all the nuisances in digital marketing, little annoys marketers and webmasters more than algorithm updates. This is accepted common knowledge. What most people don’t know is that although Google makes hyper-frequent updates to their…

Since the Coronavirus outbreak, Google has been adjusting its Local Business Listings so that administrators can change their profiles according to the business’s current status. Initially, this included announcing whether a company was “temporarily closed”…

I first started District Maven Marketing & Creative during my sophomore year at the University of Michigan. Although 2008 wasn’t that long ago, it seems like almost everything has changed in the last 12 years…

Instagram is one of the most popular platforms available today, yet many people only think of the it as a social media network — nothing more. In reality, it is much more powerful than that.…

Thanks to the continuing Coronavirus outbreak and rapidly changing global economic situations, many American professionals can expect to be working from home for the foreseeable future. “Our best estimate is that 25-30% of the workforce…

First impressions absolutely matter, both on and offline. Whether one is on a first date or sketching the wireframe for a new website, visual appeal is essential to attracting one’s desired audience. Since the “work…

Summer has officially arrived and despite the growing numbers of COVID-19 cases, spirits are high at District Maven HQ. Each season provides its own unique dose of inspiration and summertime is no exception. Every time…

It seems that nearly everything in our lives have changed since the outbreak of the Coronavirus. Of course, much of this change is visible. Social distancing and facemasks have become commonplace, with many Americans still…

Recently our team had the opportunity to test out Milanote, an organizational tool for creative projects–– basically, tailor-made for the bulk of our design and creative work here at District Maven.…

Unless you’ve been living under a rock recently, the name “Joe Exotic” will definitely ring a bell for you. Netflix absolutely knocked it out of the ballpark with their recent sensation, The Tiger King, and…

One of the things we always loved about small businesses (veruses massive corporations, for example) is that these are the organizations and brands who actually care about what is going on in their community. In…

In the wake of Coronavirus, social distancing isn’t the only thing that has become the norm. For most anxiety-ridden, stressed out adults, it seems that our day-to-day tends to consist of the following steps: clean,…

With what seems like the entire world on lockdown due to COVID-19, millions of Americans are now learning what it is really like to telecommute. Many people assume that working from home is a leisurely…

District Maven CEO and President, Leigh Genetti Byers, was recently featured on the ‘I Am CEO’ Podcast and discussed various entrepreneurial hacks as well as digital marketing tips.…

Consistency is one of the primary keys to success in business and the same is true for your SEO efforts. Obtaining high placement within the search engine results pages takes a lot of work, done…

There is no question that digital marketing is essential to building a recognizable and profitable brand. The importance of online strategies is now widely understood and recognized. While knowledge has spread however, so have myths…

Whether you just are testing the digital marketing waters or are a seasoned SEO pro, Google Analytics and Search Console are two data-rich tools that one needs to be familiar with. Not only does it…

Started from Ann Arbor and now we’re here! After 12 glorious years stationed solely in the heart of Washington, DC, the District Maven team is excited to announce that we are taking this show on…

The world is littered with thousands of Agencies that offer SEO. The average business owner can find themselves a little flustered, without knowing where to start–– but that doesn’t have to be the case if…

When it came to entering a new decade, we wanted to approach it the way we would approach any new client, with a fresh start, look, and feel. We are happy to introduce you to…

It is no secret that one of the keys to search engine optimization is building deep connections with reputable online sources. It isn’t enough to simply have a backlink to your brand’s website. For a…

Let’s be real. For most of us, coding a website is a scary, difficult task. Regardless of how much brand recognition you have or compelling your content is, having a general understanding of HTML is…

Washington DC is beautiful any time of year, but it is especially glorious during the spring and summer months. Not only is the weather warm and sunny, but local vendors embody the spirit of the…

In the stone ages of digital marketing (circa 2004 or so), constant blogging was all the rage in the online world. Those in the web game professed that this was not only the best way…

One of the cornerstones of online marketing in 2019 is undoubtedly the presence of sharp, beautiful, and visually appealing imagery that catches the user’s attention and positively represents the brand it’s associated with. Regardless of…

One doesn’t have to be an expert digital marketer to know the significant role that Google plays in every day life. No matter the update or algorithm change, the search engine giant’s goal has always…

Since opening in 2012, Ballston’s A-Town Bar & Grill has been the area’s go-to spot for happy hour, game watches, and scandalously fun Sunday Funday brunch bashes. Their reputation for throwing over-the-top parties (for the…

Within the last 24 hours, Instagram has quietly rolled out another significant update to its platform that all business owners and marketing professionals would be wise to pay attention to. The social media giant is…

Digital marketing best practices have evolved tremendously over the years, but one thing will always remain true: optimized content reigns supreme. Nearly every business owner, blogger, digital marketer and tech-savy person is well aware that…

While setting up a business account on Google isn’t exactly rocket science, there are definitely a few steps that go into the process. Traditionally, this has been particularly true when installing data tracking software on…

When it comes to digital marketing, you never know what you will discover by simply logging in and paying attention — literally. I was especially intrigued when I logged into District Maven’s website dashboard over…

Looking to fill your end-of-summer calendar with nearby events, attractions and things to do? You’re in luck! Google has taken its integrated, vertical search engine for events up a notch, making it easier than ever…

When I first founded District Maven, most conversations with potential new clients (and current ones, for that matter) revolved around why one should engage in online marketing in the first place. Thankfully, the public’s general…

Unless you’ve been living under a rock lately (and if so, that’s fine – whatever you’re into), it’s no secret that data security online has been a bit of an issue for everyone, to say…

There is little the District Maven team loves more than working with our clients for a good cause. (Other than really great marketing, of course!) That’s why we were so excited to be the photographers…

Let me start off this post with a few disclaimers. One, my secret guilty pleasure of late has been watching E!’s newest reality show, Very Cavallari — and two, that it actually made me see…

When it comes to social media for business marketing, Instagram has established itself as one of the most (if not the most) important tools one can utilize online. Boasting 500 million daily active users, this…

Business owners (and what inspires them) can vary dramatically, but one of the things they all share is a ridiculously busy schedule. Everyone has only 24 hours in a day, but it can seem like…

When I first started District Maven, the concept of search engine optimization was very foreign and difficult for most (if not all) potential clients to understand. Flash forward a decade and there is no denying…

A new year is upon us, so it shouldn’t surprise any seasoned digital marketer (who as been paying attention, anyway) that Google is already actively rolling out a series of brand new algorithm changes. In…

There is no better time like the new year to reenergize your company’s marketing — and let’s be honest — your brand could probably benefit from a fresh look. It is the same story each…