Best SEO Tips For Driving Traffic & Leads With Pinterest

It is no secret networking platforms have immense power, but in our opinion, Pinterest is undoubtedly the most forgotten and underutilized player in social media marketing today. Thanks to its highly visual and easy-to-scroll user interface, one can scroll through a seemingly endless amount of content in a short time period. With this in mind, it is no surprise that most of District Maven's clients initially only think of it as an enormous collection of fashion inspiration, recipes, and DIY projects.

Yet, Pinterest is quietly becoming increasingly powerful and growing in numbers. It would surprise most to know that Pinterest is now the fourth largest social media platform behind Facebook, Instagram, and YouTube. The social media up-and-comer signed up an impressive 70 million new accounts in the last year, boasting approximately 335 million users every month. Although that number may seem small next to Facebook (which has nearly 2.5 billion monthly active users), one cannot ignore their substantial growth over the last 12 months.

When it comes to digital marketing, the best thing about this network is that it's a search engine disguised as a scrolling mood board. Whereas people tend to browse Google to answer a specific question or satisfy a need, Pinterest is where people come to discover fresh, new information and inspiration. This creates ample opportunity to capture users' attention with ideas or solutions they didn't realize they needed.


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Google SEO vs. Pinterest SEO

While one’s goal should always be to create digital content that is unique and engaging, SEO tactics for Google and Pinterest are not the same. What it boils down to is a variation in how “keywords” are targeted and then integrated into one’s profile to optimize it better. More importantly, Pinterest’s ranking factors are far less technical and more human orientated, relying more on social sharing and human engagement than backlinks and URL structure.

While one’s goal should always be to create digital content that is unique and engaging, SEO tactics for Google and Pinterest are not the same. What it boils down to is a variation in how “keywords” are targeted and then integrated into one’s profile to optimize it better. More importantly, Pinterest’s ranking factors are far less technical and more human orientated, relying more on social sharing and human engagement than backlinks and URL structure.

It is no secret networking platforms have immense power, but in our opinion, Pinterest is undoubtedly the most forgotten and underutilized player in social media marketing today. Thanks to its highly visual and easy-to-scroll user interface, one can scroll through a seemingly endless amount of content in a short time period. With this in mind, it is no surprise that most of District Maven’s clients initially only think of it as an enormous collection of fashion inspiration, recipes, and DIY projects.


Yet, Pinterest is quietly becoming increasingly powerful and growing in numbers. It would surprise most to know that Pinterest is now the fourth largest social media platform behind Facebook, Instagram and YouTube. The social media up-and-comer signed up an impressive 70 million new accounts in the last year, boasting approximately 335 million users every month. Although that number may seem small next to Facebook (which has nearly 2.5 billion monthly active users), one cannot ignore their substantial growth over the last 12 months.


When it comes to digital marketing, the best thing about this network is that it's a search engine disguised as a scrolling mood board. Whereas people tend to browse Google to answer a specific question or satisfy a need, Pinterest is where people come to discover fresh, new information and inspiration. This creates ample opportunity to capture users' attention with ideas or solutions they didn't realize they needed.

Pinterest Tips For Beginners

Business Account Setup

For those who have never used Pinterest before, the first step is to sign up for a Business Account. Users that already have a personal account should convert theirs into a professional one, as it provides access to analytical data and the ability to run paid ads.

For those who have never used Pinterest before, the first step is to sign up for a Business Account. Users that already have a personal account should convert theirs into a professional one, as it provides access to analytical data and the ability to run paid ads.

Keep Username Consistent With Brand

While creating a business account, don’t forget to choose a username in line with the brand, as Google and other search engines value information that is both consistent and user-friendly. Therefore, it is the best rule of thumb to select the same username as your brand uses on other platforms, like Facebook and Instagram.

While creating a business account, don’t forget to choose a username in line with the brand, as Google and other search engines value information that is both consistent and user-friendly. Therefore, it is the best rule of thumb to select the same username as your brand uses on other platforms, like Facebook and Instagram.

Verify Your Website With Your Pinterest Account

It will only take a few minutes to verify your website with Pinterest, but the payoff will be huge in terms of traffic to both your feed and brand page alike. In short, verification confirms to Google that a specific Pinterest page is associated with a given domain (its respective brand).

Additionally, website verification incorporates a humanized element to your account by adding your profile picture to every pin posted.

It will only take a few minutes to verify your website with Pinterest, but the payoff will be huge in terms of traffic to both your feed and brand page alike. In short, verification confirms to Google that a specific Pinterest page is associated with a given domain (its respective brand).


Additionally, website verification incorporates a humanized element to your account by adding your profile picture to every pin posted.

Integrate Pinterest & Your Brand Website

Just like any off-page digital marketing campaign, it is essential to integrate your company’s website with Pinterest if you want to a real boost for your efforts. In addition to sending more traffic to your account profile from your website (and vice versa), data gained from your website’s analytics will help you create more targeted campaigns with a higher conversion rate.

The two primary ways to do this is by:

  • Adding The Pinterest Tag To Your Website’s Template
  • Integrating Pinterest Save Button
  • Adding Chrome’s Pinterest Save Button Extension

Just like any off-page digital marketing campaign, it is essential to integrate your company’s website with Pinterest if you want to get a real boost for your efforts. In addition to sending more traffic to your account profile from your website (and vice versa), data gained from your website’s analytics will help you create more targeted campaigns with a higher conversion rate.

The two primary ways to do this is by:

  • Adding The Pinterest Tag To Your Website’s Template
  • Integrating Pinterest Save Button
  • Adding Chrome’s Pinterest Save Button Extension

 

Perform Keyword Research

While the traditional keyword tools used for Google SEO aren’t available for Pinterest, there is still a lot to be gained by doing some preliminary research on what terms are best to target.


Even though its algorithms have different nuances, remember that Pinterest is still a search engine in its own right. Therefore, one’s home “feed” is compiled based on what the user is looking for and how those same terms are being used in Pins shared by influencers and other content developers.


An excellent place to start is with the search query bar. Pinterest also has the “instant search” tool that suggests popular terms and phrases when a keyword is entered.

While the traditional keyword tools used for Google SEO aren’t available for Pinterest, there is still a lot to be gained by doing some preliminary research on what terms are best to target.


Even though its algorithms have different nuances, remember that Pinterest is still a search engine in its own right. Therefore, one’s home “feed” is compiled based on what the user is looking for and how those same terms are being used in Pins shared by influencers and other content developers.


An excellent place to start is with the search query bar. Pinterest also has the “instant search” tool that suggests popular terms and phrases when a keyword is entered.


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Organize & Optimize Boards

A carefully curated Pinterest account is critical for both the platform’s algorithms and humans alike. Well categorized boards will indicate to Google how to organize your shared content while also improving the overall user experience. Don’t forget that this is the first thing one sees when visiting a Pinterest Business Profile, and therefore it also needs to be visually appealing and have explicitly clear titles.

A carefully curated Pinterest account is critical for both the platform’s algorithms and humans alike. Well categorized boards will indicate to Google how to organize your shared content while also improving the overall user experience. Don’t forget that this is the first thing one sees when visiting a Pinterest Business Profile, and therefore it also needs to be visually appealing and have explicitly clear titles.

Publish The Perfect Pin

On this social media platform, it all comes down to posting the perfect Pin. While the stylistic trends constantly change, below are a few tried and true steps to ensuring your Pin is fully optimized:

  • Keyword-Rich Titles
  • Long Image Perspectives (Ratio of 2:3)
  • Use Attention-Grabbing Colors & Visuals
  • Compose Complete, Well Written Descriptions
  • Add Hashtags For Increased Search Visibility

 

On this social media platform, it all comes down to posting the perfect Pin. While the stylistic trends constantly change, below are a few tried and true steps to ensuring your Pin is fully optimized:

  • Keyword-Rich Titles
  • Long Image Perspectives (Ratio of 2:3)
  • Use Attention-Grabbing Colors & Visuals
  • Compose Complete, Well Written Descriptions
  • Add Hashtags For Increased Search Visibility



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For over a decade, District Maven has worked with businesses across the country to establish a formidable and profitable brand online. This is a responsibility that we take very seriously. Regardless of the industry or client, trust, respect and integrity are at the heart of every relationship we maintain -- and we wouldn't have it any other way.

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