3 New Instagram Features That Give Small Businesses A Boost

The devil may work fast, but Mark Zuckerberg and the folks over at Instagram work faster. Thanks to their ongoing battle to remain relevant and keep up with competitors like TikTok, the platform has recently focused on expanding the app’s capabilities – both for the average user and potential advertisers alike.

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Instagram’s rapid pace of development has resulted in the launch of three new significant additions in the last two weeks alone. These features could all prove to be game-changers for businesses and brands regarding how they reach potential customers and vice versa. Please read below to get the information you need about the recent rollout and how your company can take advantage of its benefits.

New & Improved Instagram Map

It’s no secret amongst frequent Instagram users that their map feature needed a makeover, visually and functionally. In our opinion, the newly updated map is undoubtedly a step in the right direction. In addition to now supporting filters and searches, it integrates local businesses and other popular places right within the app. (By looking at it, it seems that Google Maps served as their stylistic inspiration, too.) Searches within this feature can be saved into a collection and shared with other Instagram users. The results will also populate and be findable within the Explore Page results. Those interested can check out what this feature looks like by clicking here.

Why It’s Important: Ensure your business or brand has its NAP correctly added to your account profile. (For industry outsiders, “NAP” refers to “name, address and phone.) Additionally, check in to your company’s physical location whenever sharing posts, reels or Instagram stories. This will emphasize to the platform’s algorithms that they should index your specific location and attribute it to your business.

Ability To Make Payments Within The Instagram App

It was only a matter of time before the platform added some payment functionality. Not only does its sister company, Facebook, have these capabilities, but it is clear they are trying to capitalize on the popularity of transactional apps such as Venmo and PayPal. Because of this update, Instagram users can collect or request payments in real-time while also tracking orders right from within the app.

Why It’s Important: While we don’t expect the everyday user to stop using Venmo anytime soon, this updated feature provides a serious e-commerce boost for small businesses. Meta Pay ensures that the purchasing process is seamless for both the customer and seller, and both parties can rest assured that the transaction is secure and protected and that they can communicate with one another. Anything that makes it easier for a potential buyer to put money in your pocket is always good.

Expanding Instagram Subscriptions For Businesses & Brands

Even though Instagram Subscriptions is still technically in its testing stage, there is no doubt that the powers that be at Meta are heavily invested in it. In addition to actively testing its functionality for bugs and errors, they are also dedicated to expanding what it can offer the content creators and businesses who use it to produce revenue. Instagram Subscriptions now allows for exclusive posts or reels, disappearing chat messages and the option for brands to add a “subscriber only” option to their profiles to make it easier for followers to access paid content. You can learn more about this specific feature upgrade here.

Why It’s Important: These features are cool additions for anyone with an Instagram account, but online advertisers should pay the most attention to it. In addition to creating additional avenues for generating revenue from one’s followers on the platform, it further opens lines of communication between the purchaser and seller. The more often a user engages with a business or brand, the more likely they will engage in ROI-producing behavior. With this in mind, give your Instagram followers every opportunity to buy from you!

The devil may work fast, but Mark Zuckerberg and the folks over at Instagram work faster. Thanks to their ongoing battle to remain relevant and keep up with competitors like TikTok, the platform has recently focused on expanding the app’s capabilities – both for the average user and potential advertisers alike.

Image
Instagram’s rapid pace of development has resulted in the launch of three new significant additions in the last two weeks alone. These features could all prove to be game-changers for businesses and brands regarding how they reach potential customers and vice versa. Please read below to get the information you need about the recent rollout and how your company can take advantage of its benefits.

New & Improved Instagram Map

It’s no secret amongst frequent Instagram users that their map feature needed a makeover, visually and functionally. In our opinion, the newly updated map is undoubtedly a step in the right direction. In addition to now supporting filters and searches, it integrates local businesses and other popular places right within the app. (By looking at it, it seems that Google Maps served as their stylistic inspiration, too.) Searches within this feature can be saved into a collection and shared with other Instagram users. The results will also populate and be findable within the Explore Page results. Those interested can check out what this feature looks like by clicking here.

Why It’s Important: Ensure your business or brand has its NAP correctly added to your account profile. (For industry outsiders, “NAP” refers to “name, address and phone.) Additionally, check in to your company’s physical location whenever sharing posts, reels or Instagram stories. This will emphasize to the platform’s algorithms that they should index your specific location and attribute it to your business.

Ability To Make Payments Within The Instagram App

It was only a matter of time before the platform added some payment functionality. Not only does its sister company, Facebook, have these capabilities, but it is clear they are trying to capitalize on the popularity of transactional apps such as Venmo and PayPal. Because of this update, Instagram users can collect or request payments in real-time while also tracking orders right from within the app.

Why It’s Important: While we don’t expect the everyday user to stop using Venmo anytime soon, this updated feature provides a serious e-commerce boost for small businesses. Meta Pay ensures that the purchasing process is seamless for both the customer and seller, and both parties can rest assured that the transaction is secure and protected and that they can communicate with one another. Anything that makes it easier for a potential buyer to put money in your pocket is always good.

Expanding Instagram Subscriptions For Businesses & Brands

Even though Instagram Subscriptions is still technically in its testing stage, there is no doubt that the powers that be at Meta are heavily invested in it. In addition to actively testing its functionality for bugs and errors, they are also dedicated to expanding what it can offer the content creators and businesses who use it to produce revenue. Instagram Subscriptions now allows for exclusive posts or reels, disappearing chat messages and the option for brands to add a “subscriber only” option to their profiles to make it easier for followers to access paid content. You can learn more about this specific feature upgrade here.

Why It’s Important: These features are cool additions for anyone with an Instagram account, but online advertisers should pay the most attention to it. In addition to creating additional avenues for generating revenue from one’s followers on the platform, it further opens lines of communication between the purchaser and seller. The more often a user engages with a business or brand, the more likely they will engage in ROI-producing behavior. With this in mind, give your Instagram followers every opportunity to buy from you!