View Post

The Truth Behind Common SEO Myths

There is no question that digital marketing is essential to building a recognizable and profitable brand. The importance of online strategies is now widely understood and recognized. While knowledge has spread however, so have myths of what exactly it means to run a campaign according to “best practices.” In our experience, most people think they have an understanding of what search engine optimization really means — but in actuality have outdated or completely false misconceptions about it.

View Post

Google Search Console & Webmaster Tools Training Is Now A Thing

Whether you just are testing the digital marketing waters or are a seasoned SEO pro, Google Analytics and Search Console are two data-rich tools that one needs to be familiar with. Not only does it provide insight into the inner workings to how Google’s indexing robots execute and rank websites throughout their results pages, but will help one improve their marketing campaigns as well.

View Post

Find The Best SEO Agency For Your Brand

The world is littered with thousands of Agencies that offer SEO. The average business owner can find themselves a little flustered, without knowing where to start–– but that doesn’t have to be the case if you know what you’re looking for in an SEO agency.

View Post

Boost SEO With Offline Events

It is no secret that one of the keys to search engine optimization is building deep connections with reputable online sources. It isn’t enough to simply have a backlink to your brand’s website. For a referral link to have any true SEO value, it must also come from a source that is both relevant and highly trustworthy, both with human visitors and the search engines.

View Post

HTML Coding Guide For Beginners

Let’s be real. For most of us, coding a website is a scary, difficult task. Regardless of how much brand recognition you have or compelling your content is, having a general understanding of HTML is key to executing a successful online marketing campaign and attracting new visitors through the search engines. Whether you need to realign a photo, install analytics or are just sick of turning to your web developer for every minor edit, becoming familiar with HTML coding is a smart move for every brand or small business owner.

View Post

Washington DC Summer Is In Bloom At Whyte House Monograms

Washington DC is beautiful any time of year, but it is especially glorious during the spring and summer months. Not only is the weather warm and sunny, but local vendors embody the spirit of the season in more ways than one. No where was summer more in bloom than at Whyte House Monograms, located in the luxurious Chevy Chase neighborhood. Their shop is brightly colored and inviting, with a seemingly endless number of apparel, accessories, travel, home and entertainment products just waiting to be personalized.

View Post

Get New SEO Value From Old Blog Posts

In the stone ages of digital marketing (circa 2004 or so), constant blogging was all the rage in the online world. Those in the web game professed that this was not only the best way to drive substantial traffic to a website, but to increase sales as well.

View Post

Lightroom CC: The One App All Creatives & SMBs Need

One of the cornerstones of online marketing in 2019 is undoubtedly the presence of sharp, beautiful, and visually appealing imagery that catches the user’s attention and positively represents the brand it’s associated with. Regardless of whether you’re a blogger, creative entrepreneur or other type of small business owner, having an updated, fresh set of photography on hand is absolutely key. Not only is this content useable on a business website, but it is shareworthy across social media outlets and industry-specific channels as well.